Donald Trump, Cadillac fan

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Donald Trump, Cadillac fan via Twitter:

I always enjoy seeing the secret co-star of Donald Trump’s The Celebrity Apprentice — the chauffeur driven Cadillac STS.  It  pulls up each week of the show to take the week’s loser(s) away in style.

I wonder if next season we will see the Cadillac XTS in this role?

Donald Trump, Cadillac Fan - Cadillac XTS

Will we see this great rear seating each week on next Celebrity Apprentice?

More to the point, it would be great to have a new Cadillac model as a marketing project for The Celebrity Apprentice teams.  Cadillac has a terrific legacy and history but plenty of marketing challenges in reaching buyers.  Getting this sort of outside input can often drive internal innovation and thinking.

A full line analysis and marketing plan would be very ambitious, but could be fruitful as well.  I have the occasional impression that with the range of Cadillac models it is difficult to market everything at once.  We see TV or press for the Cadillac CTS, but not the Escalade line lately.  We never saw much XLR press while that model was being made, which may help explain why it is not made any more.  Finding a way to keep the entire Cadillac line in focus — from CTS, now XTS, SRX, and all three Escalade variants — would help Cadillac tremendously.

Then Donald Trump, Cadillac Fan, will have even more good news to comment on.

 

 

Cadillac – market to the performance aftermarket!

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Please Don’t Steal my Escalade #Cadillac #soundtrack

I wrote a new song called “Please Don’t Steal my Escalade” last week.  Cadillac Escalades frequently top the ‘most stolen’ vehicle lists.

Here is a link to the song:

Please give it a listen.  I think this song could be part of  a fun commercial for Cadillac.

Scene: Recording studio, band performing
Camera angle: show the mixing boards and a view through the window of the band recording, with 2 engineers in the booth.  Sound is live. Shoot with a studio band performing the song; mix with video of Escalades  being driven on the   booth walls around the band.

Cast the studio band with a mix of ages, but the lead singer needs to be younger – 20s/30s.  Final scene is with the Producer in the booth murmuring “I tell you what I’d do if someone tries to roll with my Escalade!”  and a nod in reply from the 2nd Engineer.  Perfect if the Producer is the ‘name’ talent and has the line.

It would show a sense of humor and perhaps help humanize the Escalade theft issue.

Lyrics:

Copyright Bruce W Nunnally 2011
Original Mix – Adult Contemporary

Lyrics:

I got a new Escalade
‘Cause I need it
To carry pieces that I need
To do all the things I do
To do the things that I do

Please don’t steal my Escalade
It’s an instrument I need
How I play the notes of my life
It’s my Cadillac

We both want my Escalade
But let’s think of how you’ll feel
When You have your own
You’ll say to some guy,
Hey You! Please don’t steal my Cadillac!

Please don’t steal my Escalade
It’s an instrument I need
How I play the notes of my life
It’s my Cadillac

[bridge]

Please don’t steal my Escalade
It’s the way that I do
The things That I do
You know that we all want to
Just do the things that we do

What do you think?  Would this make a fun commercial?
ComScore