Cadillac Sales Mark Best May Monthly Since 2007

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Cadillac May sales featured strong SRX sales, and steady CTS sales.  Escalade had a good month, while XTS soldiers on.image

DETROIT – Cadillac’s U.S. sales showed continued growth with an increase of 6.4 percent in May, the best May since 2007. More than half of Cadillac buyers in May were new to the brand, not trading in a Cadillac vehicle.

The SRX crossover continues to sell at a record pace through the first five months of 2014, increasing 27 percent year over year. May also marked the best May ever in total and retail sales for the SRX.

With the next-generation 2015 Escalade on sale for a full month, total sales increased 30.3 percent year over year. The Escalade recorded its best May in total sales since 2008 and best May retail sales since 2007.

The 2014 Cadillac CTS sport sedan sales increased 39 percent year over year in May. The brand estimates the CTS has gained an additional 1 percentage point of market share in its midsize luxury car segment. The 2014 CTS has been named Motor Trend Car of the Year, one of Car and Driver’s 10 Best, Road & Track’s 2013 Luxury Car, an Edmunds.com Top Rated Vehicle and an Automobile Magazine 2014 All-Star.

“Cadillac’s elevated product portfolio continues to drive growth and attract new buyers to the brand,” said Bill Peffer, Cadillac U.S. vice president for sales and service. “And our continued growth last month marks our best May since 2007.”

Earlier this spring, Cadillac was also rated highest in customer satisfaction with dealer service among luxury brands by J.D. Power and named a J.D. Power 2014 Customer Champion.

Cadillac CTS-V.R: Racing and winning in the Pirelli World Challenge

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Lead Photo CTS-Vs 02The Cadillac CTS-V series of vehicles are General Motors’ prestige performance cars that are challenging the best cars the world has to offer. Cadillac has thrown down the gauntlet in the marketplace and they’ve taken the offensive to the racetrack as well. Team Cadillac successfully competes in the Pirelli World Challenge with the CTS-V.R, a special racing version of the CTS-V Coupe. In 2014, Team Cadillac will be defending their manufacturer’s championships and the driver’s championships they won in 2012 and 2013.

Pirelli World Challenge Series

The Pirelli World Challenge (PWC) is a production-based road racing series that provides manufacturers a competitive arena in which to prove their products. PWC races are sprint races of 50 minutes duration. There are no scheduled pit stops, no driver changes and not a lot of racing strategy—if a driver is not starting at the front of the class, he or she has 50 minutes of flat-out driving to get there.

Cadillac CTS-V.R

The Cadillac CTS-V.R is a specially modified version of the CTS-V Coupe. Anything that does not contribute to the CTS-V.R accelerating faster, stopping quicker or handling better has been tossed out. It weighs in about 1,000 pounds lighter that the street-legal Coupe and is powered by a 6.2-liter V8 engine that is restricted by PWC rules to 505 horsepower. Brembo brakes provide enough stopping power to make your eyes bug out and Pirelli racing tires give it plenty of cornering grip.

CTS-V 02Team Cadillac Drivers

The CTS-V.R is undoubtedly a superb race car, but a team doesn’t win consecutive championships in the very competitive PWC without exceptional drivers, and Team Cadillac has two of the best—Johnny O’Connell and Andy Pilgrim. Both are experienced and talented, and both have won multiple drivers championships in the PWC for Cadillac in addition to being successful at Le Mans and Sebring. The competitive fire still burns intensely and once the green flag drops, no quarter is asked or given.

Here’s a video of Team Cadillac in action.

http://youtu.be/Tl6Uwl8xD-k

New Players for 2014

Team Cadillac’s quest for a manufacturer’s GT Class championship three-peat this year was thrown a potential stumbling block by a change in the PWC rules allowing FIA-homologated GT3 cars to compete in GT. The CTS-V.R will now have to go head-to-head against some of the best cars in the world—the Audi R8, McLaren 12C, Nissan GTR, Lamborghini Gallardo, Porsche GT3 R, Acura TLX-GT and the Ferrari 458 GT3 Italia.

After four races at three different venues this year, it looks like business as usual—Team Cadillac finds itself in first place in the manufacturer’s points, while Johnny and Andy are second and third in the driver’s standings.

The next race for Team Cadillac will be the V-Series Challenge at Belle Isle, in Detroit Mich. on the weekend of May 30-June 1. NBC Sports Network will broadcast the race on Sunday, June 15 at 2:30 p.m.

Tune in and root for Team Cadillac to extend their lead, and for Johnny and Andy to move up in the driver’s standings.

 

 

Cadillac sales up 5% in April 2014 on strong SRX, CTS

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Cadillac sales in April were up 5.1% overall for the month, although still down for the year to date.  SRX moved over 4,500 units again in April, and CTS made a surprising showing — perhaps best month ever for the new redesign?

ATS was flat, still well off the 5K per month target.  XTS was down sharply; CTS may be grabbing up all the XTS sales now?    Escalade continues to fade.

The ELR sold 61 examples, first time it has not sold more per month than previous:

  • 6 in Dec
  • 41 in Jan
  • 58 in Feb
  • 81 in March
  • 61 in April

And a new total of 247 ELRs have found new homes.  At this pace we might predict a total sales near 750 for the year?

The press release below suggests 61% of Cadillac buyers were new to the marque, so that seems good news for overall growth.

 

  April (Calendar Year-to-Date)
January – April
  2014 2013 %Change Volume   2014 2013 %Change Volume
ATS 2,737 2,725 0.4   10,055 12,475 -19.4
CTS 3,270 2,398 36.4   10,929 10,260 6.5
DTS 0 0 ***.*   0 3 ***.*
ELR 61 0 ***.*   241 0 ***.*
Escalade 877 919 -4.6   3,100 3,609 -14.1
Escalade ESV 448 619 -27.6   1,831 2,465 -25.7
Escalade EXT 2 199 -99.0   44 773 -94.3
SRX 4,547 3,478 30.7   19,450 16,334 19.1
XTS 1,958 2,891 -32.3   7,838 10,021 -21.8
Cadillac Total* 13,900 13,230 5.1   53,488 55,942 -4.4

 

 

Press Release:

DETROIT – Cadillac’s U.S. sales for April show that the brand’s products continue to attract new buyers. Retail sales to individual consumers were up 12 percent, with total sales up 5 percent, including a 55-percent decline in fleet sales.

Sixty-one percent of U.S. Cadillac buyers in April were new to the brand, and did not trade-in or dispose of a prior Cadillac model.

The SRX crossover is selling at a record pace through the first four months of 2014, and increased 31 percent in April year-over-year. Initial deliveries of the all-new, next generation 2015 Escalade SUV began in the U.S. in April. Sales are off to a brisk start, as Cadillac closed April with less than five days’ supply of the new Escalade available.

The 2014 Cadillac CTS sport sedan sales increased 36 percent. The brand estimates that the CTS has gained more than two points of market share so far in 2014 in its midsize luxury car segment. The 2014 CTS has been named Motor Trend Car of the Year, one of Car and Driver’s 10 Best, Road & Track’s 2013 Luxury Car, an Edmunds.com Top Rated Vehicle and an Automobile Magazine 2014 All-Star.

“It was a strong month for Cadillac, as new products are driving growth and attracting new buyers,” said Bill Peffer, Cadillac U.S. vice president of sales and service. “Strong sales in March and April have enabled us to pull even with 2013, despite the industry’s very cold start to the year.”

Cadillac last month was also rated highest in customer satisfaction with dealer service among luxury brands by J.D. Power. The ranking followed being named a J.D. Power 2014 Customer Champion in March