DETROIT – Cadillac’s U.S. sales showed continued growth with an increase of 6.4 percent in May, the best May since 2007. More than half of Cadillac buyers in May were new to the brand, not trading in a Cadillac vehicle.
The SRX crossover continues to sell at a record pace through the first five months of 2014, increasing 27 percent year over year. May also marked the best May ever in total and retail sales for the SRX.
With the next-generation 2015 Escalade on sale for a full month, total sales increased 30.3 percent year over year. The Escalade recorded its best May in total sales since 2008 and best May retail sales since 2007.
The 2014 Cadillac CTS sport sedan sales increased 39 percent year over year in May. The brand estimates the CTS has gained an additional 1 percentage point of market share in its midsize luxury car segment. The 2014 CTS has been named Motor Trend Car of the Year, one of Car and Driver’s 10 Best, Road & Track’s 2013 Luxury Car, an Edmunds.com Top Rated Vehicle and an Automobile Magazine 2014 All-Star.
“Cadillac’s elevated product portfolio continues to drive growth and attract new buyers to the brand,” said Bill Peffer, Cadillac U.S. vice president for sales and service. “And our continued growth last month marks our best May since 2007.”
Earlier this spring, Cadillac was also rated highest in customer satisfaction with dealer service among luxury brands by J.D. Power and named a J.D. Power 2014 Customer Champion.