Cadillac December US Sales Again Strong in Larger Vehicles

Crossovers and Large Sedans led Cadillac December sales as the Marque continues to sell well among those wanting space & luxury.   Total US sales for the year were down slightly.

  • Yes the XT5 is now outselling the previous SRX
  • CT6 sales continue to be additive to XTS sales and together are up nicely from XTS alone
  • The last of the last ELR’s went to happy homes.
  December (Calendar Year-to-Date)
January – December
  2016 2015 %Change Volume   2016 2015 %Change Volume  
ATS 2,292 3,451 -33.6   21,505 26,873 -20.0  
CT6 1,293 0 ***.*   9,169 0 ***.*  
CTS 1,697 2,441 -30.5   15,911 19,485 -18.3  
ELR 3 135 -97.8   534 1,024 -47.9  
Escalade 3,388 2,743 23.5   23,604 21,230 11.2  
Escalade ESV 2,084 1,916 8.8   15,488 14,691 5.4  
SRX 124 7,031 -98.2   22,139 68,850 -67.8  
XT5 7,436 0 ***.*   39,485 0 ***.*  
XTS 3,129 3,070 1.9   22,171 23,112 -4.1  
Cadillac Total 21,446 20,787 3.2   170,006 175,267 -3.0

Cadillac – from the press release:

  • Escalade was up 8 percent.
  • Escalade had its best month since December 2007.
  • XT5 had its best month since launch with significantly higher ATPs than its predecessor.
  • December ATPs were $56,949, the highest monthly ATP ever.

It will be interesting to see how Cadillac’s global sales fared, but expect them to be improved.

 

Cadillac August Sales up Around the World

Glad to see Tech Support managed to recover our database after a transition issue.  Welcome back to the CaddyInfo.com Blog!

Cadillac USA sales were up in August 2016 by 3.9%.

  • ATS sales were about the same, still lower than needed.
  • CT6 and XTS large car sales were at 3,690 vs 1,531 last year, or 129% better.
  • Crossover sales for XT5 and SRX led all comers, at 5,894 sold, down 1,009 or 14%.
  • Escalade sales were about the same, down 1%.
  • A few more ELRs rolled to new homes.

 

  August (Calendar Year-to-Date)
January – August
  2016 2015 %Change Volume   2016 2015 %Change Volume  
ATS 2,477 2,449 1.1   14,360 16,544 -13.2  
CT6 1,242 0 ***.*   4,048 0 ***.*  
CTS 1,426 1,730 -17.6   10,645 12,934 -17.7  
ELR 6 45 -86.7   517 704 -26.6  
Escalade 1,867 1,770 5.5   14,034 13,349 5.1  
Escalade ESV 1,170 1,310 -10.7   8,903 8,972 -0.8  
SRX 965 6,903 -86.0   21,346 43,863 -51.3  
XT5 4,929 0 ***.*   17,088 0 ***.*  
XTS 2,264 1,531 47.9   12,977 14,423 -10.0  
Cadillac Total 16,346 15,738 3.9   103,918 110,791 -6.2

Worldwide, Cadillac was up 23.7%.  So internationally, Cadillac improved more than in the USA.

Press Release:

Cadillac sold 28,228 new vehicles globally in August, an increase of 23.7 percent. August marked the second consecutive month in which Cadillac global growth exceeded 20 percent, driven by the new XT5 crossover.

In August Cadillac’s U.S. sales rose 3.9 percent, while sales in China soared 93.4 percent. Year to date, Cadillac global sales are up 4.5 percent.

The new XT5 sold 8,523 units in August, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 18.4 percent globally. The XTS sedan registered a 52.9 percent increase, as well.

The new CT6 luxury sedan registered its highest sales since launch, with U.S. sales in August increasing 49.5% above July levels.

In the U.S., the brand experienced volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network), the highest among full-line luxury brands.

“We are seeing consistent progress on our mission to grow global volume while simultaneously building brand prestige,” said Cadillac President Johan de Nysschen. “Product substance is the foundation of our disciplined approach to global expansion.”

Cadillac sales in key regions appear in the table below.

Sales were up around the world except for the Middle East and Canada.

GLOBAL SALES BY PRODUCT LINE
  Aug-16 Aug-15 % Change YTD-16 YTD-15 % Change
ATS 6,046 5,107 18.4 36,987 37,808 (2.2)
CTS 1,722 1,990 (13.5) 12,715 14,974 (15.1)
ELR 6 46 (87) 528 728 (27.5)
XTS 4,831 3,159 52.9 33,179 30,828 7.6
CT6 1,870 0 NEW 6,695 0 NEW
SRX 1,704 9,051 (81.2) 36,678 63,746 (42.5)
XT5 8,523 0 NEW 28,013 0 NEW
Escalade 3,526 3,457 2 27,393 26,311 4.1
Other 0 1  – 0 15
Total 28,228 22,811 23.7 182,188 174,410 4.5
SALES BY COUNTRY
  Aug-16 Aug-15  % Change YTD-16 YTD-15 % Change
United States 16,346 15.738 3.9 103,918 110,791 (6.2)
China* 9,914 5,126 93.4 64,489 49,186 31.1
Canada 1,160 1,240 (6.5) 7,487 7,760 (3.5)
Middle East 295 315 (6.3) 2,668 3,454 (22.8)
Mexico 157 117 34.2 1,127 1,111 1.4
EU** & Russia 138 113 22.1 1281 959 33.6
South Korea 147 90 63.3 601 488 23.2
ROW 71 72 (1.4) 617 661 (6.7)
Total 28,228 22,811 23.7 182,188 174,410 4.5

 

Cadillac ATS shines in Global Sales in July

Total Global Sales for Cadillac below; let’s compare to US Sales figures here: Large Cadillacs Continue to Lead Sales Gains in July.

World sales for the ATS continue to shine compared to US sales.  US sales in July were 2,119 and total sale were 4,983 so outside the US sales were 2,864, more than the US sales.  The ATS continues to shine as a world Cadillac, while the large Cadillac sales improve in the US.

The XT5 is a hit outside the US as well as in the US.  Global sales of 8,130 with US sales of 4,951 mean other markets bought 3,179 XT5s, a good result.  The XT5 may be the first Cadillac in the modern era to move more than 10K a month.

CT6 numbers were similar with the world market at about 1/2 of US Sales — Cadillac sold 827 in the US and 1,234 total so 410 outside the US.

Cadillac global sales of 153K by July (month 7) suggest total sales for the year of 260K, short of the 300K goal.

Press Release:

In July Cadillac sold 24,769 new vehicles globally, an increase of 20.9 percent. The sharp increase was driven by the brand’s newest models, the CT6 prestige sedan and XT5 luxury crossover, as well as the ATS product line supported by continued strong growth in China.

Sales in China soared 89.7 percent in July. Cadillac is experiencing sustained growth in China, the world’s largest market, with sales up 23.9 percent so far in 2016. Cadillac registered July growth in the U.S. and Canada as well, led by the new 2017 XT5.

The new XT5 sold 8,130 units in July, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 32 percent globally in July. Benefitting from an acceleration in its production rate, the Escalade’s sales increased again in July, with sales up 4.3 percent overall in 2016.

In the U.S., the brand experienced volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network), the highest among full-line luxury brands.

“Product substance forms the foundation of our disciplined approach to global expansion,” said Cadillac President Johan de Nysschen. “Elevating every aspect of the business is how we earn incremental volume growth while simultaneously building brand prestige.”

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
  July-16 July-15 % Change YTD-16 YTD-15 % Change
ATS 4,983 3,776 32.0 30,952 32,701 (5.3)
CTS 1,476 1,790 (17.5) 10,992 12,984 (15.3)
ELR 15 68 (77.9) 519 682 (23.9)
XTS 3,189 2,825 12.9 28,344 27,669 2.4
CT6 1,234 0 NEW 4,825 0 NEW
SRX 2,287 8,633 (73.5) 34,956 54,695 (36.1)
XT5 8,130 0 NEW 19,511 0 NEW
Escalade 3,455 3,392 1.9 23,838 22,854 4.3
Other 0 0  – 0 14
Total 24,769 20,484 20.9 153,937 151,599 1.5
GLOBAL SALES BY COUNTRY
  July-16 July-15  % Change YTD-16 YTD-15 % Change
United States 14,341 14,154 1.3 87,572 95,053 (7.9)
China* 8,757 4,616 89.7 54,575 44,060 23.9
Canada 869 857 1.4 6,327 6,520 (3)
Middle East 381 416 (8.4) 2,373 3,139 (24.4)
Mexico 165 137 20.4 970 994 (2.4)
EU** & Russia 158 145 8.9 1149 846 35.8
ROW 98 159 (38.3) 971 987 (1.6)
Total 24,769 20,484 20.9 153,937 151,599 1.5

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FOR MORE INFORMATION, please contact David Caldwell at 586.899.7861 or david.caldwell@cadillac.com.

*China 2016 retail sales

**Europe sales are estimated, do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)