The good news is there are a LOT of tweets lately on the social media site Twitter.com about the new Cadillac Escalade Hybrid. The bad news is that a lot of the audience is getting the message wrong. The base Cadillac Escalade is a full size SUV and gets 12 mpg city and 19 mpg highway as found on the Cadillac website
The Escalade Hybrid does much better, at 20 mpg city and 21 mpg highway.
So what are people saying after watching the commercial?
Cadillac Escalade hybrid – 12MPG Highway, 19MPG city. Scares me to think of the mileage it got PRE-hybrid
so an escalade hybrid would get 12 miles per gallon?
Reading the fine print of car commercials is painful to me. Example, the Escalade hybrid: 12 city/19 highway. Terrible, even for a hybrid
Cadillac’s ad agency needs to fix this quickly. You only get one chance to make a first impression. Apparently the commercial says the Escalade Hybrid gets 50% better city mpg than the non-Hybrid Escalade. The small print (thank you Lawyers!?) shows that this is relative to the non-Hybrid Escalade’s 13 mpg. People are reading the small print to mean that the Hybrid gets 13 mpg which is wrong. The Escalade Hybrid gets 20 mpg City. Woops.