Bird’s Eye View: Cadillac at Lansing, Grand River

Bit of fun with Google Earth: here are shots of the General Motors plant at Lansing, Grand River which produces the current Cadillac CTS, SRX, and STS:

GM LGR

GM Lansing, Grand River (LGR) bird's eye view aerial shot

GM LGR street level shot of entrance

GM LGR street level shot of entrance

The factory at Lansing Grand River (LGR) has around 1,600 employees, and makes the Cadillac CTS, SRX, and STS models. The XLR is made at Bowling Green, Kentuky at the Corvette Plant. The Escalade is made at Arlington, Texas and in Silao, Mexico (ESV, EXT).  The DTS is made at Hamtramck, Michigan.

The GM factory at Lansing Grand River (LGR) opened in 2001 and was at that time the first new GM assembly plant since the Saturn factory opened in Springhill, TN.  The new factory was built on the site of a former Oldsmobile plant.  LGR has been very successful, and the new CTS, SRX, and STS produced there have been in the top 5 in the world automobile market in initial and four year quality scores as measured by independent surveys.  LGR has been a terrific success compared to the somewhat more storied Detroit/Hamtramck Assembly (wikipedia) plant.

Apparently LGR does offer tours 2 days a week, so good idea to check ahead if you plan to be in Lansing.  GMblog’s FYI covered Lansing in 2006:

On the tour, visitors see examples of the plant’s flexibility to build very different products at one time on the same line. They see parts being delivered “just in time” to team members by a very automated system. Visitors also see safety as the plant’s first priority; bright lights, polished floors, musical Andon boards, team members in common clothing and warm welcomes. Throughout the plant they see examples of how teams are engaged in the business, working to eliminate waste, and focused on quality.

Here is the official plant photo for LGR:

GMs Lansing Grand River plant

GM's Lansing Grand River plant

I was hoping to be able to zoom in on rows of new Cadillac waiting to head to Dealers for sale, but here’s a stock image of one on the test track:

2009 Cadillac CTS

2009 Cadillac CTS

Cadillac Escalade Hybrid – the counter-argument

I am a fan of well expressed opinions, even if I disagree with them. I think that our level of discourse is very important, and the better the debate the more actual information and truth sneaks in.

Keith Ritter over at Consult Keith blogged a nice thought piece which at heart contains this statement:

Cadillac’s brand message is not about environment-friendly or great gas mileage.  A Cadillac has always been A STATEMENT about who you are and that you’ve “made it.”  It’s about Kate Walsh and your vehicle turning you on and not about gas mileage.

I would like to disagree. Cadillac has always been a vehicle for the Affluent. But more to the point, Cadillac is about precision, technology, performance, and luxury.   Cadillac has had many WORLD firsts in technology, starting with the electric starter for example.  Cadillac has traditionally had the best, the latest, and the most innovative.    Although in the 80s GM lost their way a bit with badge engineering, the latest and newest technology is an important part of the Cadillac DNA.

Cadillac Escalade Powertrain Status display

Cadillac Escalade Powertrain Status display

The hybrid powertrain in a Cadillac Escalade is no more amazing to me than having the new lane change detection system in the Cadillac STS or heads-up displays in the STS-V and XLR-V. Cadillac gets the latest technology, premium powertrains, and luxury accessories that GM as the World’s largest vehicle manufacturer can bring to the streets.

Also, keep in mind that most people are not choosing between a Cadillac Escalade Hybrid, which is a fullsize SUV, and an economy car.  There is a valid and necessary market for these vehicles among people who need the room, want the up-high driving position, storage space, need the towing capacity, etc.  Not all vehicles fit all people; there are a variety of markets. IF you NEED or WANT a fullsize SUV, and you want it to get the best MPG possible, the Escalade Hybrid is a good choice.

The only surprising thing in the current markeing plan is that the new E-flex technology started out in a Chevrolet Volt instead of in the new smaller-than-a-CTS upcoming Cadillac model.  And I suspect we will see the E-flex powertrain in a Cadillac as the next production example.

Design Police wave Cadillac CTS on through

The Car Design Police blog has a thoughtful blog post on the Cadillac CTS redesign in 2008.  I am mainly a function over form person, but I do appreciate a detailed analysis of design elements with explanations, rationale, and examples.  Very well done opinion piece.

I also love seeing the Allante advertisement that they use to start the article.   This reference because the Allante, designed by Pininfarina, was arguably a clean design.  It was definitely the 1990s-Cadillac-chic look and not the current approach.

Overall positive review:

But after seeing them on the road for a while, the latest CTS is actually a very nice design. It maintains the Art and Science aesthetic but is fuller and more dynamic than the previous CTS or the XLR.

but I would still like this type of analysis even if it were not positive. I know what I like, but not always why. This type of discussion can help educate all of us on what works and why we like it.