After Action Report: Cadillac CTS-V Challenge

An eclectic collection of car nuts gathered at the Monticello Motor Club today with a short list of competitive vehicles.  Several Cadillac CTS-Vs, a BMW M3, a BMW M5, a Mitsubishi Lancer Evo, a Jaguar XF, and an Audi RS4 were present.

CTS-V

CTS-V

The final results:

We had lunch with Michael Cooper’s Dad and brother and his friend.  Michael’s time was very good.  He has had some previous racing experience and did a great job in the competition.  He had the low time for a while, and it looked like the M3 might take the upset.  Later in the day he did get a chance to drive the CTS-V on the track, but did not get a competitive, timed lap in the V.    Ari Straus, the Monticello Motor Club Manager, estimated that head to head with the same driver the M3 is probably 2 seconds slower at Monticello than the CTS-V.  Yes, the M3 is good — but not as fast around the track as a CTS-V.

Overall John Heinricy set the low time, (besides a “Mystery Driver” who took some timed laps but is not mentioned in the official score), but as impressive is that one of the CTS-V Engineers, Aaron Long, also had a very good time.  Love it when the product guys know how to use the product well.

The host, Monticello Motor Club, did an excellent job.   The facility is a world-class racing venue.   Parking was effortless, space was good, area for lunch, viewing, and presentations was good, display area, shop, wifi for guests.  Telemetrics on the vehicles fed a clear laptime board by driver by lap that made it easy to keep up with progress across the groups of drivers.  Food and drinks were out everywhere.  Lunch was well prepared, served quickly, and everything tasted great.

The Cadillac hosting team was tremendous.  Check in at the entry gate was no problem.  Check in at Registration was easy, including waiver of liability and mandatory wristbands.    The entire GM and Cadillac team including Bob Lutz and everyone in attendance were open and accessible.  The event flowed so well that it appeared effortless for the hosting team.

The CTS Coupe was present.  This product cannot get to market fast enough.

CTS Coupe Prototype

CTS Coupe Prototype

Also the CTS Sport Wagon was there

CTS Sport Wagon

CTS Sport Wagon

Flickr Photostream

What can one conclude about the whole event?

  • Cadillac stepped up and sponsored a successful event to show that the CTS-V can compete with anybody in its class.
  • The competitors all did very well, everyone stayed safe, and no cars were damaged in the contest.
  • I had a great time, and met some very interesting people.  Truly, if you love cars this was THE place to be today.
  • Monticello Motor Club is a terrific venue.  It may not be within your means, but if it is, I highly recommend it.
  • Get a bunch of car lovers together, regardless of their favorite marque, mix in racing and competition, and you have a fun day.
  • Join us in the Caddyinfo Forum thread for ongoing discussion, or comment below.

Expecting THE Sedan: the Cadillac XTS

Cadillac has not released much actual news about the upcoming DTS/STS replacement sedan.  It may or may not be named “XTS”.  The internal designation is probably GM 166.

2003 Cadillac Sixteen Concept

2003 Cadillac Sixteen Concept photo courtesy Marika Buchberger

Logically, let’s look at what is likely:

Engines:

  • Base model 3.6L DOHC DI V6, with 304 hp.  Hybrid model to follow after release.
  • Performance Sedan: L99 6.2L V8 with 390 hp.  The return of Active Fuel Management to Cadillac. AFM Lifters in cylinders 1,4,6, and 7 and the AFM control system enables V4 operation at engine operating conditions where V4 mode is more efficient.

Chassis: Long wheel base Epsilon II w/ 115″ wheelbase, or 3″ more rear leg room than the CTS sedan. FWD or optional AWD, so it should definitely be an all-season selection.  Ultra-high strength steel in a premium chassis for super rigidity.

Interior: Hand stitched leather. Elegant, sweeping interior with infotainment system, and navigation.

Exterior:  Styling hints from the Cadillac Sixteen concept.  Love it or hate it elegance.

Pricing:  US$45-$65K, with later Hybrid and Platinum lines at a premium.


Cadillac scorecard: Keys to Luxury Automotive Social Media Use in 2010

Forum Strategies & Communications, a communications and outreach firm in New York has published a new study entitled “Luxury Auto Brands and Their Presence in Social Media”.

New Study by Forum Strategies & Communications and MH Group Communications Examines Social Media Presence of Global Luxury Automobile Brands
Luxury car makers are not maximizing the full potential of social media in their communications efforts, according to a new study announced today by independent New York-based consultancies MH Group Communications and Forum Strategies & Communications.
Read the press release >
Read the study>

The study considers Facebook friends, Twitter followers, YouTube channel subscribers & Flickr group members, with a growth-rate factor applied and ranks the various luxury automotive brands in this order:

1. BMW
2. Porsche
3. Audi
4. Mercedes
5. Cadillac
6. Lexus
7. Acura
8. Infiniti
9. Lincoln

The Study goes on to suggest Social Media goals for 2010.

Here is my scorecard for Cadillac against the “2010 Goals” in the report:

Twitter: I see General Motors and each division within GM participating on Twitter, so Cadillac‘s Twitter efforts should continue and accelerate.  As of this writing they have 747 followers for the “official” Cadillac twitter account, so plenty of room for improvement there.

Facebook:  Cadillac has a presence with 28K fans.  There are 4 Cadillac-related groups, but none of them appear to be actually run by Cadillac.   Cadillac probably needs a ‘friendly takeover’ for the main Cadillac group on Facebook.

Cadillac has a couple of channels on Youtube,  including Cadillac, and  My Cadillac Story , which suggests that more clarity is needed here.

Flickr : I see a lot of Groups that include Cadillacs, but I don’t know an “official” group for Cadillac on Flickr.  Lots of room for improvement here.

Overall:

Encourage and improve networking of fan and dealer sites to clearly tie back to the Official site and messaging to minimize “clutter” in the various social media.

Establish a Cadillac Flickr presence.

Solicit Dealer network involvement in driving traffic to Cadillac.com and Cadillac on Facebook, Twitter, and other social media.

Add Social media links on Cadillac.com so that fans can receive news and announcements.