Category Archives: Monthly Sales Reports

Cadillac June 2011 CTS, SRX Sales Doing it Right

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Cadillac CTS sales held at over 4K for June, just surpassing Cadillac SRX sales of 3,951 for the month.  With the overall change in model mix total sales were down for June by 11%.  Retail sales increased by 5%, but this increase was offset by planned reductions in lower margin rental sales.

DTS sales are in close-out mode; the XTS is in my mind overdue for its showroom appearance, and won’t be along until next Spring.  The last few XLR and STS models are also finding happy owners.  Escalade sales continue to show effects of high fuel prices.

Overall situationally a good sales month for Cadillac.

Sales Details:


 June
(Calendar Year-to-Date)

January – June

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 26 25





CTS 4,198 4,193 0.1 -3.7
27,005 19,085 41.5
DTS 879 1,591 -44.8 -46.9
8,738 9,014 -3.1
Escalade 957 1,008 -5.1 -8.7
6,945 7,514 -7.6
Escalade ESV 577 607 -4.9 -8.6
3,797 3,388 12.1
Escalade EXT 142 147 -3.4 -7.1
896 813 10.2
SRX 3,951 3,804 3.9 -0.1
26,200 22,655 15.6
STS 147 409 -64.1 -65.4
2,529 2,145 17.9
XLR 9 29 -69.0 -70.2
12 171 -93.0
Cadillac Total 10,860 11,788 -7.9 -11.4
76,122 64,785 17.5

Press Release Summary:

Cadillac: Cadillac reported total sales of 10,860 for June, an 8-percent decrease versus last June due to planned reductions in sales to rental accounts. For the month, retail sales increased 5 percent. June was the 17th consecutive month of year-over-year retail sales gains. CTS retail sales continued to be brisk – up 16 percent – driven by the popular CTS Coupe. For the year-to-date, Cadillac total sales are up 18 percent to 76,122 (read more).

Cadillac U.S. Retail Sales Rise 8 Percent in May 2011

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  • 16th consecutive month of year-over-year retail sales gains
  • CTS continues strong year-to-year retail growth, up 28 percent
  • Escalade retail sales up 10 percent

DETROIT – Cadillac continued its 16-month run of year-to-year sales gains, reporting   U.S. retail sales increased 8 percent in May to 9,832, led by the CTS family of luxury cars and Escalade line of luxury SUVs.

Bruce Notes: CTS sales are rocking along, breaking 4K/mo again, and SRX sales were close behind.  Unsurprisingly DTS sales are fading as the model moves out of production ahead of the XTS arrival.  Gas Prices undoubtedly effecting Escalade sales somewhat.  Overall sales were up per sales day for a short May.

May
(Calendar Year-to-Date)


January – May

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 24 26





CTS 4,288 3,489 22.9 33.1
22,807 14,892 53.1
DTS 1,496 2,263 -33.9 -28.4
7,859 7,423 5.9
Escalade 1,024 1,332 -23.1 -16.7
5,988 6,506 -8.0
Escalade ESV 612 565 8.3 17.3
3,220 2,781 15.8
Escalade EXT 150 136 10.3 19.5
754 666 13.2
SRX 3,910 4,081 -4.2 3.8
22,249 18,851 18.0
STS 142 441 -67.8 -65.1
2,382 1,736 37.2
XLR 1 21 -95.2 -94.8
3 142 -97.9
Cadillac Total 11,623 12,328 -5.7 2.1
65,262 52,997 23.1

“Cadillac remains a strong, successful brand that is approaching a year-and-a-half run of consecutive retail sales gains,” said Kurt McNeil, vice president of Cadillac Sales and Service. “It’s a testament to our solid product offerings among the CTS, SRX and Escalade brands and our attention to superior customer service.”

The CTS Sedan, Wagon and Coupe posted retail sales of 3,686 units in May for a 28 percent increase compared to the same month last year and year-to-date retail sales of the CTS family are up 75 percent. The CTS family includes the high-performance V-Series models, which this year is competing against top luxury sports cars in the SCCA World Challenge GT racing series.

SRX retail sales also remained strong in May at 3,617 units. SRX has a calendar year-to-date retail sales increase of 22 percent. Since being redesigned for the 2010 model year, the SRX has continued to gain market share and receive high marks from automotive journalists and industry analysts.

Retail sales of the Cadillac Escalade also grew in May to 1,706 units, a 10-percent gain over last year and a 10 percent calendar-year-to-date increase. Escalade remains the top selling luxury SUV brand in the United States.

CTS Coupe Demand Drives Cadillac Sales up 16%

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Cadillac sales in April 2011 were up 16% over last April on strong CTS and SRX sales.  CTS topped 4K again in April, up 28.7% year over year.  SRX sales also topped 4K per month, and were up 12%, further extending strong sales last year. DTS & STS sales soldiered along, although Escalade sales flagged in the face of rising gas prices.

The press summary (below) notes that CTS retail sales were up a nice 52%, which means that April 2010 sales had a large rental component that has been replaced in 2011 with higher margin retail CTS sales.  Also interesting is that the CTS Coupe is driving CTS sales.


 April
(Calendar Year-to-Date)

January – April

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 27 26






CTS 4,220 3,278 28.7 24.0
18,519 11,403 62.4
DTS 1,906 1,785 6.8 2.8
6,363 5,160 23.3
Escalade 970 1,250 -22.4 -25.3
4,964 5,174 -4.1
Escalade ESV 628 602 4.3 0.5
2,608 2,216 17.7
Escalade EXT 135 148 -8.8 -12.2
604 530 14.0
SRX 4,380 3,904 12.2 8.0
18,339 14,770 24.2
STS 887 330 168.8 158.8
2,240 1,295 73.0
XLR 1 20 -95.0 -95.2
2 121 -98.3
Cadillac Total 13,127 11,317 16.0 11.7
53,639 40,669 31.9

Press Release Summary:

Cadillac: Cadillac reported total sales of 13,127 for April – 16 percent higher than last April, with retail sales increasing 25 percent. April was the 15th consecutive month of year-over-year total and retail sales gains. CTS retail sales continued to set the pace, rising 52 percent, driven by strong demand for the CTS Coupe