Cadillac U.S. Retail Sales Rise 8 Percent in May 2011

  • 16th consecutive month of year-over-year retail sales gains
  • CTS continues strong year-to-year retail growth, up 28 percent
  • Escalade retail sales up 10 percent

DETROIT – Cadillac continued its 16-month run of year-to-year sales gains, reporting   U.S. retail sales increased 8 percent in May to 9,832, led by the CTS family of luxury cars and Escalade line of luxury SUVs.

Bruce Notes: CTS sales are rocking along, breaking 4K/mo again, and SRX sales were close behind.  Unsurprisingly DTS sales are fading as the model moves out of production ahead of the XTS arrival.  Gas Prices undoubtedly effecting Escalade sales somewhat.  Overall sales were up per sales day for a short May.

May
(Calendar Year-to-Date)


January – May

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 24 26





CTS 4,288 3,489 22.9 33.1
22,807 14,892 53.1
DTS 1,496 2,263 -33.9 -28.4
7,859 7,423 5.9
Escalade 1,024 1,332 -23.1 -16.7
5,988 6,506 -8.0
Escalade ESV 612 565 8.3 17.3
3,220 2,781 15.8
Escalade EXT 150 136 10.3 19.5
754 666 13.2
SRX 3,910 4,081 -4.2 3.8
22,249 18,851 18.0
STS 142 441 -67.8 -65.1
2,382 1,736 37.2
XLR 1 21 -95.2 -94.8
3 142 -97.9
Cadillac Total 11,623 12,328 -5.7 2.1
65,262 52,997 23.1

“Cadillac remains a strong, successful brand that is approaching a year-and-a-half run of consecutive retail sales gains,” said Kurt McNeil, vice president of Cadillac Sales and Service. “It’s a testament to our solid product offerings among the CTS, SRX and Escalade brands and our attention to superior customer service.”

The CTS Sedan, Wagon and Coupe posted retail sales of 3,686 units in May for a 28 percent increase compared to the same month last year and year-to-date retail sales of the CTS family are up 75 percent. The CTS family includes the high-performance V-Series models, which this year is competing against top luxury sports cars in the SCCA World Challenge GT racing series.

SRX retail sales also remained strong in May at 3,617 units. SRX has a calendar year-to-date retail sales increase of 22 percent. Since being redesigned for the 2010 model year, the SRX has continued to gain market share and receive high marks from automotive journalists and industry analysts.

Retail sales of the Cadillac Escalade also grew in May to 1,706 units, a 10-percent gain over last year and a 10 percent calendar-year-to-date increase. Escalade remains the top selling luxury SUV brand in the United States.

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