Cadillac sales in April 2011 were up 16% over last April on strong CTS and SRX sales. CTS topped 4K again in April, up 28.7% year over year. SRX sales also topped 4K per month, and were up 12%, further extending strong sales last year. DTS & STS sales soldiered along, although Escalade sales flagged in the face of rising gas prices.
The press summary (below) notes that CTS retail sales were up a nice 52%, which means that April 2010 sales had a large rental component that has been replaced in 2011 with higher margin retail CTS sales. Also interesting is that the CTS Coupe is driving CTS sales.
|January – April|
|2011||2010||% Chg Volume||%Chg per S/D||2011||2010||%Chg Volume|
|Selling Days (S/D)||27||26|
Press Release Summary:
Cadillac: Cadillac reported total sales of 13,127 for April – 16 percent higher than last April, with retail sales increasing 25 percent. April was the 15th consecutive month of year-over-year total and retail sales gains. CTS retail sales continued to set the pace, rising 52 percent, driven by strong demand for the CTS Coupe