CTS Coupe Demand Drives Cadillac Sales up 16%

Cadillac sales in April 2011 were up 16% over last April on strong CTS and SRX sales.  CTS topped 4K again in April, up 28.7% year over year.  SRX sales also topped 4K per month, and were up 12%, further extending strong sales last year. DTS & STS sales soldiered along, although Escalade sales flagged in the face of rising gas prices.

The press summary (below) notes that CTS retail sales were up a nice 52%, which means that April 2010 sales had a large rental component that has been replaced in 2011 with higher margin retail CTS sales.  Also interesting is that the CTS Coupe is driving CTS sales.


April
(Calendar Year-to-Date)

January – April

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 27 26






CTS 4,220 3,278 28.7 24.0
18,519 11,403 62.4
DTS 1,906 1,785 6.8 2.8
6,363 5,160 23.3
Escalade 970 1,250 -22.4 -25.3
4,964 5,174 -4.1
Escalade ESV 628 602 4.3 0.5
2,608 2,216 17.7
Escalade EXT 135 148 -8.8 -12.2
604 530 14.0
SRX 4,380 3,904 12.2 8.0
18,339 14,770 24.2
STS 887 330 168.8 158.8
2,240 1,295 73.0
XLR 1 20 -95.0 -95.2
2 121 -98.3
Cadillac Total 13,127 11,317 16.0 11.7
53,639 40,669 31.9

Press Release Summary:

Cadillac: Cadillac reported total sales of 13,127 for April – 16 percent higher than last April, with retail sales increasing 25 percent. April was the 15th consecutive month of year-over-year total and retail sales gains. CTS retail sales continued to set the pace, rising 52 percent, driven by strong demand for the CTS Coupe

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