Cadillac Sales:
A 25% bottom line sales decrease might suggest a disappointing July year over year for Cadillac, but continuing good sales for CTS and SRX are reassuring. July 2010 was a ‘banner’ month with over 5.5K of each model sold, so while it would be great to repeat at those levels, this month’s sales of over 4K for each model are nothing to sneeze at. It would be interesting to compare incentives in July 2010 vs July 2011 but those figures are not given here.
DTS continues to fade as the last models are sold. Escalade sales continue to reflect higher fuel prices.
| July | (Calendar Year-to-Date) | ||||||||
| January – July | |||||||||
| 2011 | 2010 | % Chg Volume | %Chg per S/D | 2011 | 2010 | %Chg Volume | |||
| Selling Days (S/D) | 26 | 27 | |||||||
| CTS | 4,449 | 5,516 | -19.3 | -16.2 | 31,454 | 24,601 | 27.9 | ||
| DTS | 715 | 1,207 | -40.8 | -38.5 | 9,453 | 10,221 | -7.5 | ||
| Escalade | 914 | 1,252 | -27.0 | -24.2 | 7,859 | 8,766 | -10.3 | ||
| Escalade ESV | 605 | 762 | -20.6 | -17.5 | 4,402 | 4,150 | 6.1 | ||
| Escalade EXT | 171 | 195 | -12.3 | -8.9 | 1,067 | 1,008 | 5.9 | ||
| SRX | 4,133 | 5,723 | -27.8 | -25.0 | 30,333 | 28,378 | 6.9 | ||
| STS | 132 | 259 | -49.0 | -47.1 | 2,661 | 2,404 | 10.7 | ||
| XLR | 0 | 5 | ***.* | ***.* | 12 | 176 | -93.2 | ||
| Cadillac Total | 11,119 | 14,919 | -25.5 | -22.6 | 87,241 | 79,704 | 9.5 | ||
Summary
XTS and ATS are missing from the equation here and can’t arrive soon enough.
Press Release Summary:
Cadillac: Cadillac reported total sales of 11,119 for July, a 26-percent decrease versus last July which included a significant reduction in sales to fleets. For the month, retail sales decreased 26 percent. For the year-to-date, Cadillac total sales are up 9 percent while retail sales have increased 17 percent.