CTS, SRX continued to lead Cadillac Sales in July 2011

Cadillac Sales: 

A 25% bottom line sales decrease might suggest a disappointing July year over year for Cadillac, but continuing good sales for CTS and SRX are reassuring.   July 2010 was a ‘banner’ month with over 5.5K of each model sold, so while it would be great to repeat at those levels, this month’s sales of over 4K for each model are nothing to sneeze at.  It would be interesting to compare incentives in July 2010 vs July 2011 but those figures are not given here.

DTS continues to fade as the last models are sold.  Escalade sales continue to reflect higher fuel prices.


July
(Calendar Year-to-Date)

January – July

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 26 27





CTS 4,449 5,516 -19.3 -16.2
31,454 24,601 27.9
DTS 715 1,207 -40.8 -38.5
9,453 10,221 -7.5
Escalade 914 1,252 -27.0 -24.2
7,859 8,766 -10.3
Escalade ESV 605 762 -20.6 -17.5
4,402 4,150 6.1
Escalade EXT 171 195 -12.3 -8.9
1,067 1,008 5.9
SRX 4,133 5,723 -27.8 -25.0
30,333 28,378 6.9
STS 132 259 -49.0 -47.1
2,661 2,404 10.7
XLR 0 5 ***.* ***.*
12 176 -93.2
Cadillac Total 11,119 14,919 -25.5 -22.6
87,241 79,704 9.5

Summary

XTS and ATS are missing from the equation here and can’t arrive soon enough.

Press Release Summary:

Cadillac: Cadillac reported total sales of 11,119 for July, a 26-percent decrease versus last July which included a significant reduction in sales to fleets. For the month, retail sales decreased 26 percent. For the year-to-date, Cadillac total sales are up 9 percent while retail sales have increased 17 percent.

Cadillac June 2011 CTS, SRX Sales Doing it Right

Cadillac CTS sales held at over 4K for June, just surpassing Cadillac SRX sales of 3,951 for the month.  With the overall change in model mix total sales were down for June by 11%.  Retail sales increased by 5%, but this increase was offset by planned reductions in lower margin rental sales.

DTS sales are in close-out mode; the XTS is in my mind overdue for its showroom appearance, and won’t be along until next Spring.  The last few XLR and STS models are also finding happy owners.  Escalade sales continue to show effects of high fuel prices.

Overall situationally a good sales month for Cadillac.

Sales Details:


June
(Calendar Year-to-Date)

January – June

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 26 25





CTS 4,198 4,193 0.1 -3.7
27,005 19,085 41.5
DTS 879 1,591 -44.8 -46.9
8,738 9,014 -3.1
Escalade 957 1,008 -5.1 -8.7
6,945 7,514 -7.6
Escalade ESV 577 607 -4.9 -8.6
3,797 3,388 12.1
Escalade EXT 142 147 -3.4 -7.1
896 813 10.2
SRX 3,951 3,804 3.9 -0.1
26,200 22,655 15.6
STS 147 409 -64.1 -65.4
2,529 2,145 17.9
XLR 9 29 -69.0 -70.2
12 171 -93.0
Cadillac Total 10,860 11,788 -7.9 -11.4
76,122 64,785 17.5

Press Release Summary:

Cadillac: Cadillac reported total sales of 10,860 for June, an 8-percent decrease versus last June due to planned reductions in sales to rental accounts. For the month, retail sales increased 5 percent. June was the 17th consecutive month of year-over-year retail sales gains. CTS retail sales continued to be brisk – up 16 percent – driven by the popular CTS Coupe. For the year-to-date, Cadillac total sales are up 18 percent to 76,122 (read more).