Cadillac June 2011 CTS, SRX Sales Doing it Right

Cadillac CTS sales held at over 4K for June, just surpassing Cadillac SRX sales of 3,951 for the month.  With the overall change in model mix total sales were down for June by 11%.  Retail sales increased by 5%, but this increase was offset by planned reductions in lower margin rental sales.

DTS sales are in close-out mode; the XTS is in my mind overdue for its showroom appearance, and won’t be along until next Spring.  The last few XLR and STS models are also finding happy owners.  Escalade sales continue to show effects of high fuel prices.

Overall situationally a good sales month for Cadillac.

Sales Details:


June
(Calendar Year-to-Date)

January – June

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 26 25





CTS 4,198 4,193 0.1 -3.7
27,005 19,085 41.5
DTS 879 1,591 -44.8 -46.9
8,738 9,014 -3.1
Escalade 957 1,008 -5.1 -8.7
6,945 7,514 -7.6
Escalade ESV 577 607 -4.9 -8.6
3,797 3,388 12.1
Escalade EXT 142 147 -3.4 -7.1
896 813 10.2
SRX 3,951 3,804 3.9 -0.1
26,200 22,655 15.6
STS 147 409 -64.1 -65.4
2,529 2,145 17.9
XLR 9 29 -69.0 -70.2
12 171 -93.0
Cadillac Total 10,860 11,788 -7.9 -11.4
76,122 64,785 17.5

Press Release Summary:

Cadillac: Cadillac reported total sales of 10,860 for June, an 8-percent decrease versus last June due to planned reductions in sales to rental accounts. For the month, retail sales increased 5 percent. June was the 17th consecutive month of year-over-year retail sales gains. CTS retail sales continued to be brisk – up 16 percent – driven by the popular CTS Coupe. For the year-to-date, Cadillac total sales are up 18 percent to 76,122 (read more).

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