Cadillac updates XTS Interior (Rear)

Cadillac tweeted this updated photo of the Cadillac XTS Platinum Concept rear seat today:

@Cadillac: We’ve upgraded the back seat area of the XTS Platinum Concept for the Beijing Motor Show.

XTS update for the Beijing Auto Show released in April 2010

I continue to like the clean styling; however it is not obvious to me what changed from the limited interior photos we got at the premiere.

Inside the Cadillac XTS Platinum Concept with Christine Park

The Cadillac XTS Platinum Concept is the next expression of Cadillac’s Art and Science Philosophy demonstrated in a premium luxury sedan.  In the XTS Platinum Concept Reveal Cadillac said this about the XTS Concept:

It’s about artfully exceeding the Customer’s daily needs, while updating the genre for a modern sensibility.  Understanding those needs led us to design the XTS from the inside out.   What we are suggesting is a personal headquarters.   An exquisitely crafted, spacious environment that provides gracious comfort and amenities for all passengers. Generous head, hip, and leg room are provided in both the front and rear compartments, so there is no need to apologize for your guests in the back seat.  They even get their own self-rising infotainment screens, and their own connectivity options.

2010 Cadillac XTS Platinum Concept.

In the following email interview Cadillac XTS Platinum Concept Interior Designer Christine Park was kind enough to respond to our questions about the XTS Platinum Concept.  Many of her responses focused on the Concept nature of the XTS Platinum Concept.   The Concept has been well received at the Auto Shows around the country so far, and in the Automotive Press.   As good as it looks, hopefully the Cadillac XTS is on its way to production quickly with substantially the current interior design.

Christine Park of General Motors Design

The XTS Platinum Concept has received some rave reviews for its design so far.  Do you foresee the concept design being fully carried over to the production version, or will there be some changes?

“Cadillac XTS Platinum Concept is a concept vehicle, a design study moving Art and Science philosophy ahead, driven by style and technology.  It suggests a new way to approach an elegant car of this scale.”

Outside of broad terms like modern and elegance, was there anything you felt the XTS required to be part of the Cadillac brand?  Was there anything you felt required to include in the XTS design that is shared by other Cadillac models?

“Everything we do in Cadillac Design is intended to push the brand forward – both ideas for the future and production content. XTS shows the evolution of Art & Science-combination of ultimate artistic expression and highest level of technology, which is the theme driving all aspects of Cadillac.

Art and Science philosophy is taken to the next level in the Cadillac XTS Platinum Concept. We pushed the artistic side to the fullest, resulting in a beautifully sculpted exterior body surface and elegantly crafted interior environment. And science allowed us to create unique details and features; laser etching and programmable perforations in the interior, unique display screen technology, vertical lighting in the exterior, etc. Cadillac XTS Platinum Concept is a study showcasing the evolution of Cadillac’s Art and Science philosophy.”

Will the XTS use the 4th generation Haldex AWD system as standard equipment or as an available option?

“What we have is a concept – it’s not a production car. So we’re still working on these kinds of things.  We call this system advanced AWD, it debuted for Cadillac on the 2010 SRX Crossover. We do think that AWD will continue to be important for luxury consumers.”

Are other engine options besides the hybrid 3.6L planned?

“Again, Cadillac XTS Platinum is a design study suggesting our thinking, rather than a production car introduction.  We are interested in the plug-in hybrid in general. In the concept it showcases how we believe that luxury cars of this type of size and scale will depart from tradition. Traditionally, you would see larger engines often on a car in this range. All over this concept we have technological elements that suggest a bit of a new formula going forward.  Normally Cadillac does offer engine choices in production – so one could expect that to be the case in the future, especially.”

Will there eventually be an XTS-V series?

‘Probably not. What Bryan Nesbitt talked about when we introduced the XTS in Detroit was that we have two important pillars for Cadillac – V-Series on the high-performance end, and Platinum showcasing the full extent of luxury. We’ll apply either of these according to the natural consumer desire in a particular segment.  CTS is a sport sedan, so the V-Series is a natural.  Escalade is mainly about luxury, so Platinum is a natural.  A car the size/scale of the XTS is about luxury and technology inside the car – that’s why it’s a Platinum.  This concept  was somewhat of an inside-out car – it’s about the space, luxury and tech that the occupants experience. We wanted to explore that in a new way – that’s what this car is about.”

2010 Cadillac XTS Platinum Concept.

Which cars do you believe will compete most with the XTS?

‘While XTS is a concept right now, we obviously look at the top tier luxury sedans – Lexus, Mercedes, Audi, etc.”

The CTS team had a blog that shared their insights during ongoing development. Will there be anything like that for the XTS?

“Maybe. We do try and share some of the behind-the-scenes elements.”

What was your biggest challenge, professionally or personally, in designing the XTS?

“Overall, the biggest challenge in designing any vehicle is predicting the market and how the car will be received. As designers we are trained to be Visionaries and understand our customer’s needs and desires. Most of the times it is a hit, but sometimes it can be a miss. Clearly, with the enormous amount of positive feedback the car has received, Cadillac XTS Platinum Concept is a success. It is very rewarding to be part of Cadillac XTS Platinum Concept design.”

What’s around the bend for you as a designer? Are you presently working on other concept vehicles for Cadillac?

“All I can disclose is that I am working on Cadillac vehicles and I am extremely excited to be part of the brand. There is a great, unstoppable momentum in Cadillac Design – stay tuned for more amazing products.”

Thank you to Writer Jane Devin for suggesting and collaborating on this post.  Jane has been writing about cultural & social issues for several years. She presently blogs at Finding My America, where she chronicles her experiences as a Writer on the road, as well as on The Huffington Post.  She can be reached by email at jane@janedevin.com. You can also find her on Facebook or follow her on Twitter.

Cadillac XTS Platinum Concept: “unexpected innovation in the most artful expression possible”

Cadillac Design Director Clay Dean introduced the new Cadillac XTS Concept car at the recent North American International Auto Show (NAIAS) in Detroit. Here is the video, and following the video is the spoken transcript:

Spoken Transcript: [With my comments – Bruce]

The XTS is the next expression of Cadillac’s Art and Science Philosophy demonstrated in a premium luxury sedan.

It’s about artfully exceeding the Customer’s daily needs, while updating the genre for a modern sensibility.  Understanding those needs led us to design the XTS from the inside out.   What we are suggesting is a personal headquarters.   An exquisitely crafted, spacious environment that provides gracious comfort and amenities for all passengers. Generous head, hip, and leg room are provided in both the front and rear compartments, so there is no need to apologize for your guests in the back seat.  They even get their own self-rising infotainment screens, and their own connectivity options.

The prevailing light creme color interior adds to the overall feeling of spaciousness and is contrasted with darker, richer element such as the steering wheel, the IP (instrument panel), the full length overhead console, and the center console.

The Platinum designation means that every detail was attended to with hand crafted perfection.  Intricate layers of rich materials build on each other throughout the cabin, interacting in a precise manner for enhanced overall effect.  Laser etched suedes and aniline leathers, satin metals, and burled birch wood — they all work together in a beautiful harmony.

[Aniline leathers are leathers treated with aniline, (an organic chemical) resulting in delicate, soft, supple leather]

We have also imagined a new way of interacting with the information control systems of the vehicle.  It’s a visionary interface that uses touch screens that are intuitive, and that are pleasing to use while embracing the latest technology.  A twelve inch organic LED screen (OLED) is reconfigurable, projecting driver information and state of the art graphics.

[This has a lot of interesting possibilities for bringing out additional information to the Driver.   Terrific flexibility in display]

XTS Platinum even acknowledges your arrival by illuminating the door handles with pools of light at the doors when you get into close proximity of the car, reinforcing the signature Cadillac light technology and instrumentation.

The exterior design reflects the evolution of Cadillac’s form and surface philosophy, with more emphasis put on the Art side of Art & Science, with graceful flowing forms and surfaces. Its sleek and elegant, with our attention turned to form and shape working in concert with line and edge.  And we see that in the overall profile of the car, which really provides a feeling of spaciousness with a contemporary but progressive flow.   The body side is also flowing and elegant, and even a little bit sensual, and it is all designed to evolve Cadillac’s form language and to appeal to the Premium Customer.

[Some pundits would like to see a longer hood.  I was expecting a longer wheelbase]

The familiar shield grill and the vertical light signatures in both the front and rear which are key elements to Cadillac’s identity are apparent on the XTS.  The large, 20″ wheels, and long wheelbase, and wide track all help to evoke spaciousness, stability, and build a strong presence, reinforcing this evolved form language for the next generation of Cadillac.  At the same time, XTS challenges the notion of traditional luxury by suggesting a replacement for the large displacement power-train: a plug-in, two-mode hybrid V6.

[This power train is basically available NOW, so bringing it to market in 2 years seems quite believable.  Cadillac has not confirmed production or a production date for the XTS but it is expected to go into production in 2012 as a 2013 model.  A hybrid version may or may not be available then.]

And All wheel drive makes the XTS name very appropriate.

[Technically, no.  BMW and others use X to indicate AWD; previously Cadillac had used X to suggest eXperimental, as in XLS, for Experimental Luxury Roadster, a car never made in AWD form]

The XTS Platinum Concept represents our desire to deliver unexpected innovation in the most artful expressions possible.