How BMW Can Improve the M3 to compete with the Cadillac CTS-V

The Cadillac CTS-V is the premiere “Track Car” for the V-series, having supplanted the STS-V. The M3 is the premiere track car for the BMW M Series. The CTS-V is actually the same size and has luxury fittings similar or exceeding the BMW M5. Cadillac is preparing a new, smaller-than a CTS vehicle called (perhaps) the ATS, which will directly compete with the BMW 3-Series. Nonetheless, for now track car to track car seems a reasonable comparison. So, how can BMW upgrade the next M3 to be able to compete with the current Cadillac CTS-V?

First, the BMW is down by 142hp, but also weighs in at 3,726 lbs, around 500 lbs lighter than the ~4,200 lb CTS-V. Generally speaking, 100 lbs is offset by 5 hp in acceleration times. So that leaves the BMW down by an equivalent 117 hp. The upgraded engine for the next generation M3, now being rushed to market, should put the M3 over 500 hp to catch up, which should make it competitive in performance times.

Confusingly, although the BMW M3 starts at $45K, equivalently equipped to the standard of the Cadillac CTS-V it is slightly more expensive, at $63K.

Vehicle
Advantage

Cadillac

Cadillac

CTS-V

BMW M3
Equipped Price Advantage Cadillac $62,845 $63,520
Horsepower @ RPM Advantage Cadillac 556@6100 414@8300
Torque @ rpm Advantage Cadillac 551@3800 295@3900
Final Drive Ratio Advantage Cadillac 3.73 3.85
Fuel Capacity Advantage Cadillac 18.0 16.6
Adaptive Variable Suspension Advantage Cadillac Standard Option Added
Powertrain Warranty Time (Months) Advantage Cadillac 60 48
Powertrain Warranty Miles Advantage Cadillac 100000 50000
Wheelbase (in.) Advantage Cadillac 113.4 108.7
Length (in.) Advantage Cadillac 191.6 180.4
Width (in.) Advantage Cadillac 72.5 71.5
Head Room (front) (in.) Advantage Cadillac 38.8 38.5
Universal Garage Door Opener Advantage Cadillac Standard Option Added
Front Heated Seats Advantage Cadillac Standard Option Added
Satellite Radio Advantage Cadillac Standard Option Added
Surround Sound Advantage Cadillac Standard Not Available
DVD Player Advantage Cadillac Standard Not Available
Navigation System Advantage Cadillac Standard Option Added
Fog Lights Advantage Cadillac Standard Not Available
Automatic Crash Response Advantage Cadillac Standard Not Available
Emergency Services Advantage Cadillac Standard Option Added
Crisis Assist Advantage Cadillac Standard Not Available
Stolen Vehicle Assistance Advantage Cadillac Standard Option Added
Remote Door Unlock Advantage Cadillac Standard Not Available
Roadside Assistance Advantage Cadillac Standard Option Added
Remote Horn and Lights Advantage Cadillac Standard Not Available
Turn-by-Turn Navigation Advantage Cadillac Standard Not Available
Hands-Free Calling Advantage Cadillac Standard Not Available
Vehicle Diagnostics Advantage Cadillac Standard Option Added
Low Mileage Discount Advantage Cadillac Standard Not Available

So, the next BMW M3 will have to have improved performance, and cost slightly less than the current model to compete with the current CTS-V. And even at that, BMW will have to hope that Cadillac doesn’t further tune the CTS-V, so the M3 can have a chance to catch up.

After Action Report: Cadillac CTS-V Challenge

An eclectic collection of car nuts gathered at the Monticello Motor Club today with a short list of competitive vehicles.  Several Cadillac CTS-Vs, a BMW M3, a BMW M5, a Mitsubishi Lancer Evo, a Jaguar XF, and an Audi RS4 were present.

CTS-V

CTS-V

The final results:

We had lunch with Michael Cooper’s Dad and brother and his friend.  Michael’s time was very good.  He has had some previous racing experience and did a great job in the competition.  He had the low time for a while, and it looked like the M3 might take the upset.  Later in the day he did get a chance to drive the CTS-V on the track, but did not get a competitive, timed lap in the V.    Ari Straus, the Monticello Motor Club Manager, estimated that head to head with the same driver the M3 is probably 2 seconds slower at Monticello than the CTS-V.  Yes, the M3 is good — but not as fast around the track as a CTS-V.

Overall John Heinricy set the low time, (besides a “Mystery Driver” who took some timed laps but is not mentioned in the official score), but as impressive is that one of the CTS-V Engineers, Aaron Long, also had a very good time.  Love it when the product guys know how to use the product well.

The host, Monticello Motor Club, did an excellent job.   The facility is a world-class racing venue.   Parking was effortless, space was good, area for lunch, viewing, and presentations was good, display area, shop, wifi for guests.  Telemetrics on the vehicles fed a clear laptime board by driver by lap that made it easy to keep up with progress across the groups of drivers.  Food and drinks were out everywhere.  Lunch was well prepared, served quickly, and everything tasted great.

The Cadillac hosting team was tremendous.  Check in at the entry gate was no problem.  Check in at Registration was easy, including waiver of liability and mandatory wristbands.    The entire GM and Cadillac team including Bob Lutz and everyone in attendance were open and accessible.  The event flowed so well that it appeared effortless for the hosting team.

The CTS Coupe was present.  This product cannot get to market fast enough.

CTS Coupe Prototype

CTS Coupe Prototype

Also the CTS Sport Wagon was there

CTS Sport Wagon

CTS Sport Wagon

Flickr Photostream

What can one conclude about the whole event?

  • Cadillac stepped up and sponsored a successful event to show that the CTS-V can compete with anybody in its class.
  • The competitors all did very well, everyone stayed safe, and no cars were damaged in the contest.
  • I had a great time, and met some very interesting people.  Truly, if you love cars this was THE place to be today.
  • Monticello Motor Club is a terrific venue.  It may not be within your means, but if it is, I highly recommend it.
  • Get a bunch of car lovers together, regardless of their favorite marque, mix in racing and competition, and you have a fun day.
  • Join us in the Caddyinfo Forum thread for ongoing discussion, or comment below.