Author Archives: bwnunnally

About bwnunnally

Bruce Nunnally is an independent Blogger who writes Cadillac Conversations on all things Cadillac. Connect with Bruce on Google+

Cadillac Comments welcome

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The Savvy Entrepreneur has taken me to task for requiring registration on the blog prior to accepting comments, so I have reset the blog to allow comments if the name & email fields are filled in.   Comments will still be Moderated to filter SPAM, but please do comment.  Thanks to Cristina for taking the time out to complain advise me on this.  Expert advice is ALWAYS welcome.

Now people who are registered on the Caddyinfo Forum don’t have to keep up with a separate registration here, so good.  Regulars on the Forum are welcome to put their user name on the forum as their comment name here.

For those of you new to Caddyinfo, our site is all about Cadillac.   We offer how-to articles and help with diagnostics and repairs.  We also offer new car information, features, and advice.  We celebrate achievements with our Members, such as reaching 150K miles or 250K miles or similar milestones.  Basically we enjoy a community with other Cadillac vehicle owners and share our knowledge and experience of these precision, luxury, performance vehicles.  We tend to focus on contemporary Cadillac issues, but issues or discussion about any year Cadillac are welcome.

The site is pro-Cadillac, so Trolls or GM-haters or Cadillac Haters are welcome to seek other corners to preach from.

Caddyinfo in 5 words or less

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I was reading Cristina Favreau’s (The Savvy Entrepreneur) blog entry from last year: 5 Words Or Less

The premise is that one should be able to define their product or service in 5 words.  For Caddyinfo.com, normally the words I use are Caddyinfo.com:  Cadillac Information and Discussion.  Sometimes given room I expand this to Cadillac Information, Discussion, How-to and Community or similar.

But what are Cadillac Enthusiasts (our target market) looking for when they search the web?  Probably help with a problem with their Cadillac, or features of a new Cadillac, or ?

Perhaps NOT Information or Discussion, which while descriptive to me are not natural search terms — few would say “Gosh, I think later I’ll search the internet for a good site that has Cadillac Information”.  Instead, they might search for “Cadillac Deville Struts” or similar, and never realize that Caddyinfo would be a good place to talk about struts, diagnosing struts, advice on replacing struts, alternatives, etc.

So what might be a better way in 5 words to describe Caddyinfo?  Here are some of my ideas; what are your ideas?

Caddyinfo.com :  Cadillac Help, Repair Advice, & Enjoyment

Caddyinfo.com:  Cadillac Problems, Fixes, and Fun

Caddyinfo.com:  Cadillac Talk, Advice, and Solutions

I will offer a Caddyinfo T-shirt or Cadillac Hat for the best responses by the end of October if I am able to select and use one that is better than those shown as the new subtitle for Caddyinfo.com.

More Vistaprint, New Sponsors

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Received the Caddyinfo T-shirt and business cards from Vistaprint.  Good service and delivery.

The shirt looks good.  I will change the text a bit for future orders, but it is priced well to run short orders which is nice.  This one says “Cadillac Information & Discussion by and for Cadillac Enthusiasts”; next one I will simplify that to “Information & Discussion for Cadillac Enthusiasts”.  (Thanks Ann for the edit).

Caddyinfo Tshirt, Design rev A

Caddyinfo Tshirt, Design rev A

The bus cards printed fine, but using the onsite design tools I selected stuff that is just too small to read well.  I’ll go back to just plain large black text on a white card for our next order.

My plan is to have Caddyinfo Supporter kits with bus cards, post cards, and a large magnet that give people stuff to help share Caddyinfo with others.

I had looked at affiliate marketing through Commission Junction a long time ago, but never really got it setup and running.  After some confusion about my previous account and getting started again, I have setup several new affiliate relationships with companies that fit well on Caddyinfo.  Auto parts suppliers PartsTrain and AutoParts Warehouse, Auto books Motorbooks, LeaseTrader, and of course Vista Print.  Hopefully our Caddyinfo Readers will find these links useful for buying things.