Why is the Cadillac CTS Coupe important?

Cadillac pointed out earlier this month that the Cadillac CTS Coupe is selling well.  It has a 27% take rate in the CTS Family, which is well above the industry average of 9% for a coupe model.

A Cadillac is a luxury vehicle, but it is also used by people who have practical needs in their choice of transportation.  One might expect that the Cadillac Buyer has a bit more latitude in choices available to them.   I agree however that the higher take rate for the CTS Coupe is remarkable, if not unexpected.  The CTS Coupe is literally rolling art.  If there are compromises in the design, they were taken in the function, not the form.  The dual central rear exhaust is beautiful.  I am sure it is functional as well, but certainly probably not ideal for exhaust flow.  The rear seating comfort suffers dramatically for the Coupe over the CTS Sedan.

But the CTS Coupe is an important vehicle for Cadillac.

The Cadillac CTS Coupe reminds Team Cadillac and we the Cadillac buying public what Cadillac is supposed to be about — what the core values for Cadillac are:  Beauty, Performance, Advanced Technology.    Cadillac models should take your breath away when you see them on the street.   They are premium models carefully engineered to be aspirational and achieve a luxury performance contact and contract with that young entrepreneur, artist, or business person who can afford one.


Exciting things at Cadillac: Coupe, XTS, ATS

With Summer coming on it is good to keep up with where we are in terms of upcoming Cadillacs.

Cadillac CTS Coupe, CTS-V Coupe:

Production should start in June 2010 for the Coupe, and at the same time for the CTS-V Coupe.  These have been very well received at the Auto  Shows, and there is a great deal of excitement about them.  The Coupe is a 2-door Cadillac, which touches a special place with Personal Luxury Buyers.   The Cadillac CTS Coupe could be considered a modern, high tech, high performance, high luxury variant of the classic Eldorado, or Coupe DeVille.

Cadillac XTS:

Developed on the Epsilon II platform, this will be a FWD or AWD luxury sedan.  The Cadillac XTS is similar to the successful Buick Lacrosse with an even higher standard of luxury appointments and styling.  This promises to be an excellent Cadillac.  Think maximum luxury, excellent efficiency, a smart choice for smart Buyers.

Cadillac ATS:

The BMW 3-Series Killer.  This is a smaller-than-a-CTS based on the new Alpha chassis/platform.  The Alpha is being developed from the Kappa ( as used under the Pontiac Solstice/Opel GT/Saturn Sky) and looks to be a very flexible, very capable, very light RWD platform.  Take Cadillac power trains and luxury items, put them on a small, light, efficient package, and you have a recipe for a wonderful Cadillac.  Not every Cadillac is for every buyer, nor should they be.  But for those of us who lean to more sport and less rear seat leg room, the ATS could be the perfect choice.


Cadillac has more refreshes and updates on the way.   For example the long wheel base version of the Alpha is the likely choice for the next generation of CTS.  This is a very good time to get to know your local Cadillac Dealer, and to stay tuned here to CaddyInfo.