Why is the Cadillac CTS Coupe important?

Cadillac pointed out earlier this month that the Cadillac CTS Coupe is selling well.  It has a 27% take rate in the CTS Family, which is well above the industry average of 9% for a coupe model.

A Cadillac is a luxury vehicle, but it is also used by people who have practical needs in their choice of transportation.  One might expect that the Cadillac Buyer has a bit more latitude in choices available to them.   I agree however that the higher take rate for the CTS Coupe is remarkable, if not unexpected.  The CTS Coupe is literally rolling art.  If there are compromises in the design, they were taken in the function, not the form.  The dual central rear exhaust is beautiful.  I am sure it is functional as well, but certainly probably not ideal for exhaust flow.  The rear seating comfort suffers dramatically for the Coupe over the CTS Sedan.

But the CTS Coupe is an important vehicle for Cadillac.

The Cadillac CTS Coupe reminds Team Cadillac and we the Cadillac buying public what Cadillac is supposed to be about — what the core values for Cadillac are:  Beauty, Performance, Advanced Technology.    Cadillac models should take your breath away when you see them on the street.   They are premium models carefully engineered to be aspirational and achieve a luxury performance contact and contract with that young entrepreneur, artist, or business person who can afford one.


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