Tag Archives: Cadillac ATS

If the Cadillac ATS can’t be called ATS what would you name her?

Posted on by
1

Cadillac has consistently said that the upcoming smaller-than-a-CTS 3-series competitor may not be named ATS.  Everyone has been referring to it as the code-name ATS, which has been working, but it turns out that the name ATS may not be available.  So what should Cadillac name the new model?

ATS didn’t make perfect sense anyway, since the new car will not really be an “A” size micro sub-compact, but rather an economy size touring model.

Among Cadillac names, Lasalle was the ‘smaller’ Cadillac.  Lasalle actually was a companion marque, as opposed to a model.  Earlier, Cadillac almost used Lasalle as the name for the Seville when it came as a separate model, but settled on Seville as more fitting.  With 3-letter nomenclature that would make the nee-ATS an LTS (Lasalle Touring Sedan)?  I’m not a fan of the 3-letter names anyway.

My favorite name to bring back for the Cadillac ATS would be the “60 Special”.  I find that name very evocative and intriguing.    The car badges could just show “60S”.  I like the look of the “Sixty” script too though.

What do you think?  If the new Cadillac ATS can’t be called ATS what would you call her?

 

Cadillac CTS Coupe, then XTS, then ATS?

Posted on by
Reply

No Cadillac ATS at the NY Auto Show.   The CTS-V Sport Wagon was there instead.

The CTS Coupe and CTS-V Coupe will be in showrooms this summer.  Lots of excitement about these two, and hopefully “a rising tide lifts all boats” and increased showroom traffic will result in more CTS Sedan sales as well.

Next model year, in 2011, we are likely to see the new Cadillac XTS sedan rolling down the line at Lansing Grand River as a 2012 model.  At that point we will have the CTS Family in Sedan, Coupe, or Sport Wagon, including CTS-V Sedan, Coupe or Sport Wagon.  Escalade Family in regular, extended, or pickup bed, and SRX.  The STS will bow out after the 2011 model probably.  Cadillac said that the DTS will continue in 2011, but it does not appear in the order book, so that seems limiting.

The ATS will likely arrive in 2012 as a 2013 model; the rumors still don’t correlate.  I expect we will see a concept soon, and then it will arrive in 2012 as a 2013 model.  The XTS arriving in 2011 as a 2012 model suggests that the ATS won’t arrive in 2011.

The ATS will take over from the CTS as the sedan sales leader for Cadillac.  This is a crucial launch for Cadillac, as the ATS will largely become the new Cadillac, and everything depends on how good this new model is. The CTS refresh will make it a bit larger and a bit more upmarket.  The ATS and the refreshed CTS will both be on the Alpha platform.

Re: Next-Gen CTS to Join #Cadillac ATS on Alpha RWD platform – @motor_trend

Posted on by
Reply

Motor Trend has an interesting Cadillac ATS article up: Next-Gen Camaro, CTS to Join Small Cadillac ATS on New Rear-Drive Platform – Wide Open Throttle – Motor Trend Magazine

Fun Cadillac ATS Details from the article:

  1. ATS is in fact on a new RWD Alpha platform
  2. ATS is due in calendar year 2014 (as a 2015 model?)
  3. Next Generation CTS will also move to the Alpha platform and grow 6 inches in 2013 as a 2014 model
  4. CTS Coupe and CTS Wagon will be discontinued in favor of ATS Coupe and ATS Wagon
  5. Platform will be lighter than the current Cadillac CTS Sigma platform
  6. Next generation Chevrolet Camaro will share the same Alpha platform
  7. Supercharged or turbocharged version of the gas direct-injection 3.6-liter V-6 should be available (!)
  8. Cars will be more fuel efficient than the current models

See our other Cadillac ATS coverage

All good news except for the 2014 arrival date; I was hoping for 2012 as a 2013 model.  Love that Cadillac recognizes they need to get some weight out, and bring a bit more power to the sport sedan mix.  Putting the CTS on Alpha makes a lot of sense if it is flexible enough to support the range of wheelbases needed.