Cadillac CTS Coupe, then XTS, then ATS?

No Cadillac ATS at the NY Auto Show.   The CTS-V Sport Wagon was there instead.

The CTS Coupe and CTS-V Coupe will be in showrooms this summer.  Lots of excitement about these two, and hopefully “a rising tide lifts all boats” and increased showroom traffic will result in more CTS Sedan sales as well.

Next model year, in 2011, we are likely to see the new Cadillac XTS sedan rolling down the line at Lansing Grand River as a 2012 model.  At that point we will have the CTS Family in Sedan, Coupe, or Sport Wagon, including CTS-V Sedan, Coupe or Sport Wagon.  Escalade Family in regular, extended, or pickup bed, and SRX.  The STS will bow out after the 2011 model probably.  Cadillac said that the DTS will continue in 2011, but it does not appear in the order book, so that seems limiting.

The ATS will likely arrive in 2012 as a 2013 model; the rumors still don’t correlate.  I expect we will see a concept soon, and then it will arrive in 2012 as a 2013 model.  The XTS arriving in 2011 as a 2012 model suggests that the ATS won’t arrive in 2011.

The ATS will take over from the CTS as the sedan sales leader for Cadillac.  This is a crucial launch for Cadillac, as the ATS will largely become the new Cadillac, and everything depends on how good this new model is. The CTS refresh will make it a bit larger and a bit more upmarket.  The ATS and the refreshed CTS will both be on the Alpha platform.

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