Overall Cadillac sales were up 36.3% per sales day, driven by consistent Cadillac SRX sales.
Cadillac sedan sales rebounded a bit — up nicely in the case of the DTS:
| March | (Calendar Year-to-Date) | ||||||||
| January – March | |||||||||
| 2010 | 2009 | % Chg Volume | %Chg per S/D | 2010 | 2009 | %Chg Volume | |||
| Selling Days (S/D) | 26 | 25 | |||||||
| CTS | 2,870 | 3,899 | -26.4 | -29.2 | 8,125 | 10,576 | -23.2 | ||
| DTS | 2,146 | 1,161 | 84.8 | 77.7 | 3,375 | 3,505 | -3.7 | ||
| Escalade | 1,269 | 1,116 | 13.7 | 9.3 | 3,924 | 3,707 | 5.9 | ||
| Escalade ESV | 666 | 510 | 30.6 | 25.6 | 1,614 | 1,598 | 1.0 | ||
| Escalade EXT | 159 | 226 | -29.6 | -32.4 | 382 | 727 | -47.5 | ||
| SRX | 4,090 | 629 | 550.2 | 525.2 | 10,866 | 2,069 | 425.2 | ||
| STS | 400 | 576 | -30.6 | -33.2 | 965 | 1,346 | -28.3 | ||
| XLR | 39 | 92 | -57.6 | -59.2 | 101 | 218 | -53.7 | ||
| Cadillac Total | 11,639 | 8,209 | 41.8 | 36.3 | 29,352 | 23,746 | 23.6 | ||
Cadillac CTS sales were up a bit from Feb 2010, but down from Mar 2009. The CTS still needs a fundamental sales boost, and additional advertising. CTS Coupe and V-Coupe sales will help this summer of course.
Cadillac SRX sales are far outpacing the previous design from 2009, and at 4,090 are ahead of SRX sales for February 2010 of 3,542.
Cadillac Escalade sales as a whole are consistent.
Total Cadillac and Buick combined luxury car sales went up both year over year and month over month:
| March | (Calendar Year-to-Date) | ||||||||
| January – March | |||||||||
| 2010 | 2009 | % Chg Volume | %Chg per S/D | 2010 | 2009 | %Chg Volume | |||
| Selling Days (S/D) | 26 | 25 | |||||||
| Enclave | 4,519 | 3,193 | 41.5 | 36.1 | 12,372 | 9,271 | 33.4 | ||
| LaCrosse | 6,054 | 1,800 | 236.3 | 223.4 | 14,345 | 4,825 | 197.3 | ||
| Lucerne | 2,381 | 2,372 | 0.4 | -3.5 | 5,419 | 6,420 | -15.6 | ||
| Rainier | 0 | 0 | ***.* | ***.* | 0 | 3 | ***.* | ||
| Rendezvous | 0 | 1 | ***.* | ***.* | 0 | 1 | ***.* | ||
| Terraza | 0 | 3 | ***.* | ***.* | 0 | 14 | ***.* | ||
| Buick Total | 12,954 | 7,369 | 75.8 | 69.0 | 32,136 | 20,534 | 56.5 | ||
| Cadillac Total | 11,639 | 8,209 | 41.8 | 36.3 | 29,352 | 23,746 | 23.6 | ||
Due to an amazing run by the Lacrosse, total Buick & Cadillac US Luxury car sales for the month of March of 24,593 easily outshone BMW US March sales of 21,670, Lexus US March sales of 20,219, or Mercedes US March sales of 20,023.