Cadillac sales up 36% in March 2010

Overall Cadillac sales were up 36.3% per sales day, driven by consistent Cadillac SRX sales.

Cadillac sedan sales rebounded a bit — up nicely in the case of the DTS:


March
(Calendar Year-to-Date)

January – March

2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume
Selling Days (S/D) 26 25





CTS 2,870 3,899 -26.4 -29.2
8,125 10,576 -23.2
DTS 2,146 1,161 84.8 77.7
3,375 3,505 -3.7
Escalade 1,269 1,116 13.7 9.3
3,924 3,707 5.9
Escalade ESV 666 510 30.6 25.6
1,614 1,598 1.0
Escalade EXT 159 226 -29.6 -32.4
382 727 -47.5
SRX 4,090 629 550.2 525.2
10,866 2,069 425.2
STS 400 576 -30.6 -33.2
965 1,346 -28.3
XLR 39 92 -57.6 -59.2
101 218 -53.7
Cadillac Total 11,639 8,209 41.8 36.3
29,352 23,746 23.6

Cadillac CTS sales were up a bit from Feb 2010, but down from Mar 2009.  The CTS still needs a fundamental sales boost, and additional advertising.  CTS Coupe and V-Coupe sales will help this summer of course.

Cadillac SRX sales are far outpacing the previous design from 2009, and at 4,090 are ahead of SRX sales for February 2010 of 3,542.

Cadillac Escalade sales as a whole are consistent.

Total Cadillac and Buick combined luxury car sales went up both year over year and month over month:


March
(Calendar Year-to-Date)

January – March

2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume
Selling Days (S/D) 26 25






Enclave 4,519 3,193 41.5 36.1
12,372 9,271 33.4
LaCrosse 6,054 1,800 236.3 223.4
14,345 4,825 197.3
Lucerne 2,381 2,372 0.4 -3.5
5,419 6,420 -15.6
Rainier 0 0 ***.* ***.*
0 3 ***.*
Rendezvous 0 1 ***.* ***.*
0 1 ***.*
Terraza 0 3 ***.* ***.*
0 14 ***.*
Buick Total 12,954 7,369 75.8 69.0
32,136 20,534 56.5
Cadillac Total 11,639 8,209 41.8 36.3
29,352 23,746 23.6

Due to an amazing run by the Lacrosse, total Buick & Cadillac US Luxury car sales for the month of March of 24,593 easily outshone BMW US March sales of 21,670, Lexus US March sales of 20,219, or Mercedes US March sales of 20,023.

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