Cadillac has consistently said that the upcoming smaller-than-a-CTS 3-series competitor may not be named ATS. Everyone has been referring to it as the code-name ATS, which has been working, but it turns out that the name ATS may not be available. So what should Cadillac name the new model?
ATS didn’t make perfect sense anyway, since the new car will not really be an “A” size micro sub-compact, but rather an economy size touring model.
Among Cadillac names, Lasalle was the ‘smaller’ Cadillac. Lasalle actually was a companion marque, as opposed to a model. Earlier, Cadillac almost used Lasalle as the name for the Seville when it came as a separate model, but settled on Seville as more fitting. With 3-letter nomenclature that would make the nee-ATS an LTS (Lasalle Touring Sedan)? I’m not a fan of the 3-letter names anyway.
My favorite name to bring back for the Cadillac ATS would be the “60 Special”. I find that name very evocative and intriguing. The car badges could just show “60S”. I like the look of the “Sixty” script too though.
What do you think? If the new Cadillac ATS can’t be called ATS what would you call her?