Cadillac Product Line Highlights for 2004

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CADILLAC PRODUCT RESURGENCE CONTINUES WITH TWO ALL-NEW MODELS FOR 2004

For the 2004 model year, the breakthrough era of Cadillac vehicles reaches full flight with two all-new entries in new segments – the XLR luxury roadster and SRX luxury utility.

In addition, 2004 ushers in new varieties of some of Cadillac’s most significant products, with the CTS-V performance version, the new Platinum version of the Escalade ESV and a special armored version of the DeVille, available in both standard sedan and stretch models.

“This is a truly historic time for Cadillac,” said Mark LaNeve, Cadillac general manager. “The complete Cadillac lineup for the 2004 model year is more compelling than at any time in the past 50 years. The product renaissance we began several years ago is now in full force.”

Here’s an overview of Cadillac’s 2004 product offerings:

XLR. The Cadillac XLR brings a striking new presence to the elite luxury roadster class with its dynamic design, advanced technology and a unique blend of luxury and performance. The performance-oriented chassis and structure, and an all-new 4.6L Northstar V-8 VVT rear-wheel drive engine make it the lightest, most powerful vehicle in its class. Bold and edgy, yet elegant and refined, the XLR’s linear, crisp design creates a dramatic presence and modern icon for luxury and performance. Yet it still pays tribute to the marque’s rich history. The XLR offers the ultimate convenience of a retractable hard top. By pushing and holding a single button, the XLR can convert from coupe to open roadster in less than 30 seconds. Compared to soft-top convertibles, a retractable hardtop is quieter with the top up, more secure and more visually pleasing. XLR also features a head-up display, adaptive cruise control, Magnetic Ride Control, StabiliTrak, heated and cooled seats, Keyless Access with push-button start and DVD navigation and entertainment. It appears at dealerships in summer 2003.

SRX. The bold, breakthrough styling of the SRX instantly announces Cadillac’s arrival in the medium luxury utility segment. This all-new vehicle brings a heightened level of performance and flexibility to the segment, is based on GM’s acclaimed new Sigma architecture and is available in both rear-wheel-drive (RWD) and all-wheel-drive (AWD) applications. The SRX uses the next-generation 4.6L Northstar V-8 VVT (variable valve timing) or the all-new 3.6L V-6 VVT. A near 50-50 weight distribution, a low center of gravity, outstanding powertrain combinations and a host of the latest vehicle stability technologies contribute to make SRX a rare utility vehicle that is, at its core, fun to drive. Chassis management and vehicle control systems on the SRX offer a high level of sophistication and help the vehicle respond accordingly to virtually all types of driving conditions. Features include the latest four-channel StabiliTrak active suspension control and available segment-first Magnetic Ride Control. The electronically controlled magnetic-fluid based real-time damping is the world’s fastest-reacting suspension control system. SRX offers an optional third row seat to hold up to seven passengers and appears at dealerships in fall 2003.

CTS. Fashioned from Cadillac’s edgy, bold design vocabulary, first-year CTS sales were strong, at 37,976, well ahead of the 30,000 units projected for 2002. For the 2004 model year, the CTS-V will debut, which will become the most powerful car in Cadillac’s lineup ever. CTS-V will be available in late ’03. Also for 2004, the already successful CTS sedan will get an all-new, more powerful 3.6L V-6 VVT engine on automatic transmission models, incorporating features and technology packaged to deliver high performance and refinement. In addition, the CTS also features suspension and interior changes for the 2004 model year.

DeVille. The DeVille gains heated and cooled seats and a heated steering wheel for 2004, along with new exterior colors. The DeVille also debuts a state-of-the-art armored edition for 2004. Designed to provide an added level of security, this extraordinary DeVille is intended for executives, officials and others who may require a high level of protection as they travel. The armored DeVille is available in both standard sedan and 8-inch stretch models, with a range of options to suit individual customer requirements.

Seville. The 2004 model year is one of transition for Seville. In May 2003, Cadillac discontinues the STS model to make way for the all-new Sigma-architecture based 2005 STS performance sedan, which begins production in summer 2004. As a result, the only Seville for the 2004 model year will be the SLS, which will be unchanged from the 2003 version and also will end production in December 2003. In addition, Cadillac will retire the Seville nameplate after the SLS ends production.

Escalade. An instant hit with professional athletes, musicians, movie stars and automotive enthusiasts, Escalade’s self-assured stance and strong lines have attracted younger, affluent buyers to Cadillac, inspired song lyrics and created quite an impressive following. The 2003 model year was one of marked change for the award-winning Escalade. For 2004, subtle refinements and new standard equipment improve the marque.

Escalade EXT. A sport utility truck, with elements of a luxury SUV and pickup truck, the Escalade EXT is a bold symbol of Cadillac’s reinvigoration. Like Escalade, it is exposing the division to new generations and categories of buyers who might not have considered a Cadillac in the past.

Escalade ESV. Cadillac adds the ESV Platinum Edition to its newest Escalade ESV variant. This luxurious offspring is the roomiest, most powerful full-size luxury SUV available, and moves Cadillac into an all-new area of this growing market. The Platinum Edition features the most lavishly appointed interior available in an Escalade.

Cadillac Product Line Highlights for 2003

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CADILLAC BREAKS THROUGH THE LUXURY MARKET WITH FIVE PRODUCT LAUNCHES IN 18 MONTHS

For a century, Cadillac has been known for breakthroughs such as the self-starter, the first mass-produced V8 engine, the first high-volume car to be designed by a stylist and the first mass-produced vehicle stability system. Cadillac’s tradition of pioneering technical advancements with real customer benefits continues, with technology such as Night Vision, OnStar, XM Satellite Radio and Magnetic Ride Control, the world’s fastest-reacting suspension.

Today, Cadillac is in the midst of a product renaissance – debuting five all-new vehicles in 18 months. For the 2003 model year, Cadillac launches the entry-luxury CTS sedan, an enhanced Escalade and Escalade EXT, and the new Escalade ESV full-size SUV. These four models join the existing Seville and DeVille lineup. In mid-2003, the luxury utility SRX and XLR luxury roadster will enter the mix – both as ’04 model-year vehicles. The SRX will combine performance with functionality and feature Cadillac’s signature bold styling. The XLR debuted to media at the 2002 North American International Auto Show to rave reviews, as did the Cien concept car – a premium V12-powered, mid-engine, two-seat supercar. In addition, Cadillac will debut a CTS performance edition, yet-to-be-named, during the 2004 calendar year.

Here’s a snapshot of the 2003 Cadillac lineup.

CTS: The CTS is fashioned from Cadillac’s edgy, tailored new design vocabulary. It is built on an all-new rear-wheel-drive architecture, features a 220-hp 3.2L V6 with a five-speed manual or automatic transmission. It was the first North American vehicle to be tested at the famed Nürburgring track in Germany.

Escalade: The Escalade, which debuted as a 2002 model, already features significant enhancements for 2003, including the passenger-sensing system, HID headlamps and new options such as XM Satellite Radio and a Panasonic DVD Passenger Entertainment System.

Escalade EXT: The EXT sport utility truck features many of the same improvements as the Escalade, including those mentioned above.

Escalade ESV: The 2003 Cadillac Escalade ESV is the largest full-size luxury SUV available – and the largest Cadillac ever produced. Some 22 inches longer than Escalade, with more than 20 extra inches of interior length, it provides customers with additional premium seating and segment-leading cargo-carrying capability. Cadillac’s exclusive 345-hp 6.0L V8 engine also makes Escalade, Escalade EXT and Escalade ESV the most powerful full-size SUVs in the world. This high-output powertrain cranks out 380 ft-lb of torque at 4000 rpm – or more than enough power to handle steep grades or a heavily weighted two-horse trailer. And GM’s full-time all-wheel-drive and StabiliTrak systems give owners extra confidence regardless of weather and road conditions.

What’s more, the Escalade ESV shares the same bold exterior design and commanding road presence as Escalade and Escalade EXT, with new-for-2003 luxury enhancements and all of the advanced-technology premium features that have made Escalade the leader – and an icon – in the full-size luxury utility segment.

In addition to the confidence underfoot afforded from AWD and StabiliTrak with Road Sensing Suspension (RSS), the Escalade ESV offers such technological advancements as Ultrasonic Rear Parking Assist, OnStar and XM Satellite Radio service. Plus, it offers a rear-seat entertainment system with a Panasonic DVD player, a new Bulgari-designed analog clock, as well as a host of other luxury amenities. The addition of the Escalade ESV to Cadillac’s Escalade lineup will help GM continue to build momentum in the luxury utility market.

“The Escalade ESV is a great addition to Cadillac’s family of luxury utilities,” said Cadillac general manager Mark LaNeve. “Customer feedback tells us there is market potential for a full-size luxury SUV that provides additional seating and cargo space. Combined with the Escalade and the Escalade EXT, the Escalade ESV will help Cadillac lead this segment of the luxury utility market.”

Seville: Seville debuts next-generation Magnetic Ride Control technology, a ride control system that improves vehicle stability, directional steering responses, ride comfort and body-motion control.

DeVille: DeVille makes a few changes for 2003, including new Michelin tires for better ride and handling.

Cadillac also debuted a unique, compelling advertising campaign to support its new lineup. The “Break Through” campaign reflects Cadillac’s return to its heritage of producing vehicles known for head-turning design and innovative technology. The first spot broke during the 2002 Super Bowl broadcast, and Cadillac followed it up with spots during additional high-profile events such as the Winter Olympics, Academy Awards, Wimbledon tennis and various prime-time programming.

Throughout, the integrated campaign builds divisional identity, while highlighting the breadth of the portfolio. Television spots feature the song “Rock and Roll” by the rock group Led Zeppelin.

As Cadillac realigns its product portfolio, many Cadillac dealerships are undergoing a metamorphosis with all-new dealer showrooms. Developed in 2000, the new retail design concept expresses the heart and soul of Cadillac with high-quality materials and lighting to create an open, modern space.

The architecture and interior design align showrooms with the look of Cadillac’s product direction. The showrooms feature two exclusive materials – oversized ceramic black porcelain tile flooring and patterned wool carpet. Black leather furniture features wood and metal accents, and fabrics mix black, white and platinum. The interior pays especially close attention to detail in the sales and service areas, to help elevate the car-buying experience.

Williamson Cadillac in Miami was the first to adapt the new concept, and Cadillac projects up to 20 percent of its dealers will resdesign their showrooms by the end of 2003.

2002 Cadillac Eldorado: New for 2002

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CADILLAC ELDORADO

New For 2002

  • Updated GF3 oil specifications
  • Extended oil and filter change intervals

Model Lineup

Engines Transmission
275 hp 300 hp
Northstar V8 Northstar V8 4-speed auto
Eldorado s – s
ETC – s s

Key:

Standard: s
Not available: –

2002 CADILLAC ELDORADO ADDS REFINEMENTS FOR NEW MODEL YEAR

For nearly 50 years, the Eldorado has helped distinguish Cadillac from the competition. Long considered the ultimate in prestige, Eldorado has also been a technological showcase, consistently debuting new, groundbreaking innovations.

“Features such as StabiliTrak, Magnasteer and continuously variable road-sensing suspension set Eldorado apart from other luxury offerings,” said Steve Rosenblum, Eldorado brand manager. “In terms of design, its sharp, razor edges and angular body give it a distinctive appearance on the road.”

The 2001 model was built to be the most advanced and responsive Eldorado ever, and continues to be the best-selling prestige luxury coupe in the United States. Production was shifted from the Detroit Hamtramck Assembly Center in Detroit to the Lansing Craft Centre in Lansing, Michigan, creating manufacturing efficiencies, achieving a better balance between available facilities and market demand and improving overall quality.

For 2002, Cadillac has added a few additional refinements to the Eldorado. Routine maintenance becomes less time consuming, with oil and filter change intervals increased from every 10,000 miles to 12,500 miles.

The Eldorado also has new factory fill engine oil that meets the industry’s upgraded GF3 oil specifications. The specification calls for a .5 to 1 percent increase in fuel economy and a 40 percent reduction in oil consumption. The new oil is more highly refined and contains more detergent inhibitor.

Offering both 275- and 300-horsepower variants, the 4.6-liter aluminum 32-valve Northstar V8 remains the heart of the Eldorado. The engine was redesigned in 2000, resulting in significantly lower emissions, quieter operation, and better fuel economy running on regular unleaded fuel. All without losing the performance that has long been Northstar’s signature. The 2000 engine featured an all-new head design, new intake manifolds, coil-on-plug ignition and rolling cam runners to reduce friction.

Other features that distinguish the Eldorado include new OnStar services – Personal Calling capability and OnStar Virtual Advisor. Added in the 2001 model year, Personal Calling allows drivers to make and receive hands-free, voice-activated personal calls from their vehicles without an additional cellular contract. Virtual Advisor delivers personalized Internet-based information such as e-mail, news headlines, sports scores, stock quotes and weather conditions to the vehicle. Both services offer completely hands-free, eyes on the road operation. For more information about OnStar, see the “OnStar” section of the Corporate press kit.

SPECIFICATIONS

Overview

Model: Eldorado; Eldorado Touring Coupe
Body style / driveline: midsize coupe, transverse front engine, front-wheel drive
Manufacturing location: Lansing, Michigan

Engine

Eldorado 4.6L Northstar V8 ETC 4.6L Northstar V8
Type: 4.6-liter, DOHC V8 4.6-liter DOHC V8
Displacement (cu in / cc): 279 / 4565 279 / 4565
Bore x stroke (in / mm): 3.66 x 3.31 / 93 x 84 3.66 x 3.31 / 93 x 84
Cylinder head material: aluminum aluminum
Valvetrain: dual overhead camshafts, four valves per cylinder dual overhead camshafts, four valves per cylinder
Ignition system: crank-triggered direct fire crank-triggered direct fire
Fuel delivery: sequential tuned port fuel injection sequential tuned port fuel injection
Compression ratio: 10.0:1 10.0:1
Horsepower (hp / kw @ rpm): 275 / 205 @ 5600 300 / 224 @ 6000
Torque (lb-ft / Nm @ rpm): 300 / 407 @ 4000 295 / 400 @ 4400
Recommended fuel: 87 octane 87 octane
Maximum engine speed (rpm): 6500 6700
Emissions controls: MAF, linear EGR, OBD II, catalyst, A.I.R. MAF, linear EGR, OBD II, catalyst, A.I.R.
Estimated fuel economy
(mpg city / hwy / combined): 18 / 27 / 24 18 / 27 / 24

Transmission

Eldorado 4T80-E ETC 4T80-E
4-speed electronic automatic with overdrive and viscous- type converter clutch 4-speed electronic automatic with overdrive and viscous- type converter clutch
Gear ratios (:1):
First: 2.96 2.96
Second: 1.63 1.63
Third: 1.00 1.00
Fourth: 0.68 0.68
Reverse: 2.13 2.13
Final drive ratio: 3.11:1 3.17:1

Chassis/Suspension

Eldorado ETC
Front: independent 4-wheel suspension, MacPherson strut, steel coil spring, 19-mm stabilizer bar continuously variable road-sensing independent suspension, MacPherson strut, steel coil spring, 21-mm stabilizer bar
Rear: fully independent, short/long arm, automatic level control, 14-mm stabilizer bar fully independent, short/long arm, automatic level control, 16-mm stabilizer bar
Traction control system: full-range (all speed) full-range (all speed)
Steering type: Magnasteer variable-assist speed sensitive steering, rack-and-pinion Magnasteer variable-assist speed sensitive steering, rack-and-pinion
Ratio: 15.6:1 on center 14.1:1 on center
Steering wheel turns, lock-to-lock: 2.65 2.83
Turning circle, curb-to-curb (ft / m): 40.35 / 12.3 40.35 / 12.3

Brakes

Type: power-assisted four-wheel disc ABS power-assisted four-wheel disc ABS, road texture detection
Rotor diameter x thickness, front (in / mm): 11.85 x 1.26 / 301 x 32 11.85 x 1.26 / 301 x 32
Rotor diameter x thickness, rear (in / mm): 10.94 x .43 / 278 x 11 10.94 x .43 / 278 x 11

Wheels/Tires

Eldorado ETC
Wheel size and type:
Standard: 16 x 7 cast aluminum 16 x 7 cast aluminum
Optional: 16 x 7 chrome aluminum 16 x 7 chrome aluminum
Tire size and type: All-season Mud and Snow Michelin Symmetry blackwall P225/60R16 S-rated All-season Mud and Snow blackwall Goodyear Eagle LS P235/60R16 H-rated

Dimensions

Exterior

Wheelbase (in / mm): 108 / 2743 108 / 2743
Overall length (in / mm): 200.6 / 5095 200.6 / 5095
Overall width (in / mm): 75.5 / 1918 75.5 / 1918
Overall height (in / mm): 53.6 / 1361 53.6 / 1361
Track (in / mm):
Front: 60.9 / 1546 60.9 / 1546
Rear: 60.9 / 1546 60.9 / 1546
Min. ground clearance (in / mm): 5.8 / 148 5.8 / 148
Base curb weight (lbs / kg): 3814 / 1730 3865 / 1753
Weight distribution (% front / rear): 63 / 37 64 / 36

Interior

Seating capacity:
Front: 2 2
Rear: 3 3
Head room (in / mm):
Front: 37.8 / 961 37.8 / 961
Rear: 38.3 / 972 38.3 / 972
Leg room (in / mm):
Front: 42.6 / 1081 42.6 / 1081
Rear: 35.5 / 901 35.5 / 901
Shoulder room (in / mm):
Front: 58.2 / 1478 58.2 / 1478
Rear: 57.6 / 1463 57.6 / 1463
Hip room (in / mm):
Front: 57.6 / 1464 57.6 / 1464
Rear: 55.7 / 1416 55.7 / 1416

Capacities

Trailer towing maximum (lbs/kg): 1000 / 453
Fuel tank (gal / liters): 19 / 71.9
Engine oil less filter (quarts / liters): 7 / 6.62
Cooling system (quarts / liters): 12.5 / 11.8