Cadillac CTS Coupe options mirror how I would market the CTS Sedan

I like the way Cadillac plans to equip and market the new Cadillac CTS Coupe and CTS-V Couple.  The two will arrive in Cadillac show rooms this summer.

Where the CTS Sedan is offered with 3L V6 as the base model, and 3.6L V6 in the Premium or Performance models, the CTS Coupe comes only with the 3.6L in Performance or Premium, and then the CTS-V model.  One can select rear-wheel drive or all-wheel drive in either Performance or Premium.

I appreciate that Cadillac wants a range for the CTS, but the 3.0L offers NO appreciable fuel economy difference, and must cost Cadillac the same amount to manufacture as the 3.6L.  I would prefer to see the CTS drop the 3L altogether, and offer the 3.6L throughout the range.  This would simplify the CTS Sedan order book to match the CTS Coupe selections.

For suspension options the CTS coupe offers the FE2 “Suspension, Sport”, with 18″ wheels, or the FE3 “Suspension, Performance” suspension tune, with 19″ wheels.  Both are good selections.  The CTS-V Coupe of course will get the FE4 “Suspension, Performance, with MR”, with 19″ wheels.  The MR suspension of course is a world-class magnetic suspension that is ideal in almost any application.

I wondered if we might see a bit more hp from Powertrain for the CTS Coupe.  But the engine outputs showing so far are identical to previous models:

  • CTS Coupe Engine, 3.6L Variable Valve Timing V6 DI Direct Injection (304 hp [226.7 kW] @ 6400 rpm, 273 lb-ft of torque [368.6 N-m] @ 5200 rpm)
  • CTS-V Coupe Engine, 6.2L supercharged V8 (556 hp [414.6 kW] @ 6100 rpm, 551 lb-ft of torque [734.9 N-m] @ 3800 rpm)

All CTS Coupe models will come with limited slip differential.  The CTS Coupe will receive a slightly more aggressive final drive ratio, which should improve acceleration.

Cadillac has not yet announced the CTS Coupe pricing, but one can expect it to be above the CTS Sedan 3.6L Performance Model at $43K and CTS Sedan Permium Model  at $49K.  I of course recommend that Cadillac re-price the entire line, dropping the 3L option for the Sedan and holding prices across the Sedan to $35K-45K.  I would also price the Coupe in the $40K-45K range, but I suspect that Cadillac will price it in the $48K-55K range, filling the gap between the CTS 3.6L Premium Sedan at $49K and the CTS-V Sedan at $62K.

2011 Changes at Cadillac

The new Order Books are here!  The new Order Books are here!

The GM Dealer Order Books now have the 2011 Models added.  Here are the major changes:

DTS:  Retired (!)

So far the DTS does not appear in the 2011 Order Book.

STS: V8 Retired, New Colors

Deletions
V8 Model 6DC29
Exterior color (GBO) Blue Diamond Tricoat
Exterior color (GIP) Black Cherry
(K59) Adaptive Cruise Control
(PDU) V8 Premium Luxury Collection
(PDV) V8 Performance Luxury Collection
(Q9Y) 18″ x 8″ polished cast aluminum wheels
(F55) Continuously Variable Real Time Damping
(LH2) Northstar 4.6L VVT SFI V8 Engine
(JL7) Enhanced 4-channel StabiliTrak with Active Steering
(FE3) 4-wheel independent suspension with Magnetic Ride Control
New Features
Exterior color (GAR) Black Ice. Available at extra charge.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge.

Cadillac CTS Sedan: Add 2 Colors, Delete 2 Colors, Rear View Camera added to Lux 1

Deletions
Exterior color (GBO) Blue Diamond Tricoat
Exterior color (GIP) Black Cherry
New Features
Exterior color (GAR) Black Ice Metallic. Available at extra charge.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge.
(UVC) Rearview camera now part of (Y40) Level One Luxury Package.

Looks like they forgot to add the new availability of the Recaro seats on the non-V CTS.

CTS Coupe , CTS-V Coupe Premiere

New Features
CTS Coupe (Model 6DP47 and 6DH47) CTS-V Coupe (Model 6DN47)
Exterior color (GAR) Black Ice Metallic. Available at extra charge. Not available on CTS-V.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge. Not available with interior (AFK) Ebony with Saffron seat inserts.
New interior color (AFK) Ebony seats with Saffron sueded fabric inserts. Available on CTS-V Coupe only. Not available with exterior color (GGU) Evolution Green Metallic.
(UVC) Rearview camera now part of (Y40) Level One Luxury Package.
(CBF) Power sunroof, single glass pane/tilt only on Coupe.
(QIV) P245/45ZR19 Y-rated summer performance tires. Included and only available in (Y43) 19″ Summer Tire Performance Package. Coupe only.
(QYO) P235/50R18 V-rated all-season blackwall tires. Coupe only.
(P86) 18″ x 8″ premium multi-coat painted finish wheels. Coupe only.
(P87) 19″ x 8.5″ polished wheels. Included and only available in (Y43) 19″ Summer Tire Performance Package. Coupe only.
(P88) 19″ x 9″ front and 19″ x 9.5″ rear, high polished wheels. Available on CTS Coupe-V.
(P89) 19″ x 9″ front and 19″ x 10″ rear, premium multi-coat painted finish wheels. Standard on CTS Coupe-V.

Saffron interior only available on the Coupe.

Cadillac CTS Sport Wagon: Add 2 colors, Delete 2 colors, Rearview Camera added to Lux 1

Deletions
Exterior color (GBO) Blue Diamond Tricoat
Exterior color (GIP) Black Cherry
New Features
Exterior color (GAR) Black Ice Metallic. Available at extra charge.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge.
(UVC) Rearview camera now part of (Y40) Level One Luxury Package.

Re: Cadillac killed the Electric Car (in 1912 with the electric starter)

The National Post has an interesting article Cadillac killed the electric car explaining a popular theory that the electric car originally lost out to its gasoline competitor once Cadillac developed the electric starter.  Although I like the logic of this also, by 1912 when Cadillac created the electric starter I believe that the gas powered car had already become dominant.  The electric starter was important to the continued development and enjoyment of gasoline powered cars by everyone (and SAFER!).

Charles Kettering, GM Engineer, with the first electric starter

Early cars were steam powered, or battery powered, or electric, or gas powered.  It was an open market, full of innovators and experimentation.  The reason the current conventions for the automobile developed was natural selection — survival of the fittest.  As each innovation or approach came to market, the public selected and bought the ones that were the most useful, and features of those models were copied or emulated by competitors.  Just over 100 years later we have today’s somewhat homogeneous automobiles.

If we all drove electric cars and someone suddenly developed a gasoline car today it would be viewed as a masterpiece.  The internal combustion engine gives the greatest independence, the quickest recharge, and the lightest, most efficient package of any of the technologies we know today.  The major drawbacks are emissions, which we have largely solved in modern automobiles via the catalytic converter, and the use of non-renewable fossil fuels.  Current gasoline is often E10, or 10% Ethanol; and many flex-fuel cars can run on E85, or 85% ethanol / 15% gasoline.  It is fair then to say that we can run many of today’s internal combustion engines on renewable fuels, and continue to eliminate non-renewable fossil fuels.

The reason I am so excited about extended range electric vehicles (EREV)  like the Chevrolet Volt or the Cadillac Converj Concept is that they give options.  Every vehicle can be characterized by stored energy (in the form of gasoline for conventional cars), and time of refueling (visiting a gas station, or plugging in to house current for an extended range electric vehicle).  What the EREVs give us is more options.  In my daily commute I may be able to charge at home, never need to use the gas mode, and seldom need to refuel at a gas station.  That convenience is important to me.  I am unlikely to be able to generate more gasoline at home.  There are however ways to generate electricity safely at home (solar).  Even drawing off the grid however just the convenience of a car that automatically refuels itself in my garage is an improvement.

Plug-in hybrids like the Cadillac XTS Concept have a different mix of attributes along that same range.  How much battery should a hybrid carry?  Enough to run the automobile for 10 miles or 20 miles or 40 miles?  The trade off is in weight for the battery, and oddly enough in time of recharge.  If I only commute 10 miles a day, I don’t need a 40 mile battery.  GM’s two-mode Hybrids today such as in the Escalade Hybrid tend to be able to travel in electric-only mode only at slow speeds and for only a very short range.  The plug-in hybrids (designed to plug in to wall current and recharge overnight) will have an extended battery reserve, and an extended range.  In question is how far that extended range should be.  The first full EREVs will have a 40 mile range and so a LOT of battery power and weight.  I am hopeful the plug in hybrids will have a 20 mile range, which would give me a lot of options in my commute.

This is a terrific time for the automobile.  We have higher performance vehicles than ever before, cleaner vehicles than ever before, and safer vehicles than ever before.  The new vehicles are promising to be even better than the ones we drive today.  I am very optimistic that Cadillac is bringing automobiles to market that will continue to provide enjoyment for automobile lovers.