@Cadillac Wrap – the CTS-V Coupe Racer

Love Cadillac’s attitude on their racing pages:

IT ISN’T SO MUCH A WILL TO WIN AS
IT IS A REFUSAL TO FOLLOW.
Where do you go when you’ve proven you can build one of the world’s most acclaimed production cars, the 556 horsepower Cadillac CTS-V? To the racetrack, to make it even better. This season, Cadillac joins North America’s top production-based race series, the Sports Car Club of America World Challenge. Our competitors are going to get very used to watching these taillights.

The CTS-V Racers are prepared by Pratt & Miller

The V Racer colors are probably done using a vinyl wrap.  That makes it quick and easy to get the same effect every time,  after repairs, etc.

I would like to see Cadillac offer a wrap like this as an option for Customer Cadillac CTS-V Coupes.

Yes, I know it is not a conservative look  for a road car, but this is the sort of thing that some Customers might enjoy.

And it certainly would be remarkable to pull up next to one at a stoplight.

@Cadillac Suggestion: V-Series Dealer installed Power Pack

A very popular aftermarket tuning option for the Supercharged V8 LSA engine in current Cadillac V-Series models is to replace the crank case or supercharger snout pulleys, or both, causing the supercharger to spin a bit faster and increase pressure.  This results in a gain of roughly up to 89 rwhp (rear wheel horse power, 111 hp at the crank).  More results here.

The cost of the pulley is often under $700, and the change requires a tune, or calibration of the powertrain control module (PCM).   Wait4Me Performance for example has a popular aftermarket tune (calibration) that matches this approach, as well as a kit for the mod.

However, if the Cadillac Dealer determines that a V-Series car has been modified, they may choose to decline warranty repairs on the powertrain, which can take a lot of the fun out of this as a modification.

What if Cadillac offered this as a Dealer Installed mod?  Here is my plan:

a) Determine cost of the parts — Sells retail for $650 so likely far under $400/kit at 50 kits

b) Develop a calibration to match, or license an existing calibration — worst case $400/kit at 50 kits although likely much less — or Engineering nonrecurring to develop in house of TBD (used $400/kit)

c) Test the calibration and pulley with a car and determine expected impact to warranty.  Estimated 20 hrs of engineering x $200 /hr = $4000  nonrecurring cost.  Amortize over 50 kits = $80/kit

d) Add anticipated additional warranty cost (Guessing it is under $300/car) to the kit cost.

e) Add Cadillac profit of $500 to the kit cost; add Dealer profit of $1000 to kit cost at Dealer.

f) Cost to Dealer: $1,680.  Dealer sells for $2,680 plus install charge of 2 hours at $200 for $2,880.  V-Series could be in and out of the Dealer for under $3K  installed, full powertrain warranty intact.  I believe that the Dealers can sell a ton of 100hp upgrades at $3K installed.

g) Simple alternate:  Allow Dealer installation of approved aftermarket kits (example Wait4Me performance kit) for $300 warranty reserve + Cadillac profit $100 plus Dealer install time $200 + plus Dealer Profit of $100 = $700 installed with existing warranty intact,  in addition to the cost of the aftermarket kit.

Result:

Reserve taken for any warranty impact.

Cadillac profits

Dealers profit

Cadillac builds up more data to consider this as a factory option on special models

Herds of 650 hp+ V-Series Cadillacs roaming the land under warranty and tearing up magazine test comparisons

Working the numbers for a newer Cadillac

I have been watching the Cadillac auto-market and as I have mentioned, have ‘zoned in’ on a 2010 Cadillac CTS Premium  model to replace my 2005 CTS.

2010 Cadillac CTS

The Premium model is the fully-optioned 3.6L V6 CTS.  The major features I want for my next Cadillac as a daily driver are:

  • Sporty or Performance oriented
  • Sunroof or Convertible
  • Affordable – how much I spend matters
  • Lots of Luxury Features, the more the better — Navigation, Bluetooth, Adaptive lighting, etc
  • Under Warranty for several years / Maintainable
  • Under 24K miles

Now I still lust after anything V-Series, but the V choices would be the 2007 Gen 1 CTS-V, the 2008 STS-V, or the 2009+ Gen 2 CTS-V.    The 07’s are moving out of warranty, and the 08’s are just hanging on.  So that leaves the focus on the 09 CTS-V.

Currently the 2010 CTS Premium has an asking price of anywhere from $32K up to $51K (for leftover new models still on dealer lots) depending on price and condition.  The KBB retail value is ~$32K.

The 2009 CTS-V is just slipping below a long period of hanging at $49K down to $45K at the low end, up to $55K or so at the upper range of asking prices.  The KBB retail value is ~$54K.

The 2008 XLR, a 2 seater convertible, is just coming into the low $40s, and ranges to the high $50s.  The XLR gets a star for being a hard top convertible, but a strike for only having 2 seats lol.

My 2005 CTS has a KBB.com Private seller asking price of $10,865, and trade value of $8,950.  Note that Dealers will then start negotiations at around $4K for the trade, leaving addition room for profits, so I fully anticipate the need to sell the CTS myself privately.  My Cadillac is still under a GM extended warranty for 3 more months, which I feel is a feature for private sales.

Price Comparison:

2009 Cadillac CTS-V 2010 Cadillac CTS Premium 2008 Cadillac XLR
Price Target $46,000 $33,000 $43,000
Trade / Sell 05 -$10,865 -$10,865 -$10,865
Delta Value $35,135 $22,135 $32,135
Tax 6.25% $2,875 $2,063 $2,688
Title $250 $250 $250
Out of Pocket $38,260 $24,448 $35,073

I have taken sales tax on the full Cadillac value in case there is a space between purchasing the new Cadillac and selling the 05.

So the 09 CTS-V remains over 50% more expensive than a 2010 CTS Premium.  The 08 XLR is almost as expensive as a 09 CTS-V, so no sale there.  The numbers still suggest that the 2010 Cadillac CTS Sport Sedan Premium model is the smart buy in for the features I am shopping for.

2010 6.2L V8 SC LSA LoR

Oh, but the song of the supercharged LSA V8 in the CTS-V, and the Magnetic suspension, are strong draws to spend the more money.

CTS-V CTS Pre
Price $47,000.00 $33,000.00
Trade / Sell -$8,500.00 -$8,500.00
total $38,500.00 $24,500.00
Tax 6.25% $2,937.50 $2,062.50
Title $250.00 $250.00
Out of Pocket $41,687.50 $26,812.50