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Bruce Nunnally is an independent Blogger who writes Cadillac Conversations on all things Cadillac. Connect with Bruce on Google+

Cadillac ATS the Journey – The Transcript

Cadillac has begun a series of video previews for the upcoming Cadillac ATS smaller-than-a-CTS model on youtube.

Interestingly, Cadillac had previously said that the ATS name was not final, but certainly they are using it here to refer to this model (along with everyone else), so perhaps it is becoming more final now.

Here is a transcript from the audio:

Dave Mikels, Energy & Powertrain Integration Engineer:

This is like the Mecca for auto enthusiasts.  It was labelled by Jackie Stewart as ‘The Green Hell’.  Its an experience like no other.

Chris Berube, Lead Development Engineer:

These trips to Germany and the Nurburgring are extremely special to me.  I like the culture’s focus on everything being right and precise.

Mark Reuss, President, GM North America:

If you want to compete with everybody who’s the best in the world, this is where they do it.

Dave Mikels, Energy & Powertrain Integration Engineer:

Making a car that is great on the ‘Ring, you will disappoint no one.  And that is the whole reason we come here.

Chris Berube, Lead Development Engineer:

The Nurburgring itself is special in a number of ways,  It’s not the fact that its famous — in some cases it is infamous — once you enter the track and you start driving it, it requires and demands your full attention.

Our test period here is a 2 week period.  We work through the weekend; we basically maximize our time here. There is certainly a lot of pressure on this program.  We are targeting some competitors who are known to be leaders, and have been for quite some time.  If I had to describe the ATS to someone, I’d really focus on the low mass, agile, fun to drive — yet at the same time, it is a Cadillac, and it will have luxury appointments in it.

We want to come out of here having pushed the boundaries, increased the strength of  the car, and be able to demonstrate that when we get home.

Dave Mikels, Energy & Powertrain Integration Engineer:

Being successful here is what makes our cars successful.

Next on ATS:  Rear toe?

What % Cadillac fan are you? Top 1% of 1%

Chasing the Reader’s interest in the Occupy Wallstreet love-in, the Wall Street Journal has a gadget designed to allow you to enter your personal income and see “what % you are”.  The logic is that Occupy Wallstreet claims to represent the 99% of Americans that are not rich Wall-street Bankers.  The gadget will tell you where you fit in that continuum based on income.  $500K of annual income to get into the top 1%, and $100K of annual income puts you at 81%.

2012 Cadillac CTS Sedan

2012 Cadillac 2012 Sedan

So what % of Cadillac Fan are you?   Total Cadillac fans might include most current and many previous owners.  Cadillac sells 100K plus cars per year, so that would make the Cadillac Fan-i-verse over 1M total?  Cadillac has 490K followers on Facebook, so self-nominated friends or staff.  Total Cadillac staff is under 100 world-wide, excluding Dealership staff, who are not employees of Cadillac.  But let’s say 490K is a reasonable list of Fans just for fun.

So if you are 1 of 490K, then you are only 0.00024% of the total Fans (1/490K).  But AS one of the 490K Fans — assuming you are a fan of Cadillac on Facebook — I am — then are you part of a select group within the total population of the USA, which is roughly 312 Million people at the moment.  More as you read this.   Being in that top 490K out of 312 million would put you in the top 1.5% of Cadillac fans!  So quick, if you have not friended Cadillac on facebook go do so now!

But wait, Bruce — you might say — isn’t facebook World-wide?  So isn’t it 490K out of the total population of the earth, or 7 Billion people, give or take this year.  So that would make you one of 0.007% — or not just in the top 1%, but even in the top 1% of the top 1% of Cadillac fans in the world.  So, assuming you are a Cadillac fan, like me, congratulations.

Disagree?  Agree?  Post in the Comments!

Traffic could warn you of upcoming traffic?

GM’s vehicle-to-vehicle and vehicle-to-infrastructure communication systems could soon prevent accidents.

Transponders equipped on individual vehicles will allow a peer-to-peer network for information flow.  In other words, a passing car could warn of an upcoming traffic problem that it ‘heard’ from a car in the traffic jam.    In fact, with near-real time information flow your vehicle could plan and suggest alternate routes which are reporting lower congestion.  But once we have a network in place I am certain we will discover more opportunities to use the resulting information flow.

No one wants “Big Brother” intruding on their driving experience.  But this discussion gives me a real feeling of deja vu from when someone first mentioned that someday we would want all of our computers connected to a network all the time.  It seemed unnecessary (at best), but of course it has turned out to open up new possibilities for rapid information gathering and sharing.

Commercial possibilities seem easy — what if I could not only see upcoming fast food options on my nav system, but could also see how long the drive-in line was, and could order from a menu display on my nav system and pay electronically?  The through-time on the pickup should be minimized, and a lot of what goes wrong in the order process (voice to keyboard) could be avoided.

Likewise, what if my nav system or ipad could show a near real-time networked position for all of our family vehicles, so I could see when my son arrived safely back at college?  I know I could rig this via a phone connection, or added gps, but making information nodes out of every vehicle on the highway seems to have a lot of possibilities to me.

Full Release:

  • System communicates with other vehicles, surrounding infrastructure and pedestrians to warn driver about potholes, construction zones and cyclists
  • GM researchers put the technology into small mobile devices and smartphone applications connected to vehicle display, for easy use
  • Technology expected to be available later this decade will be a significant leap in safety

DETROIT – New technology being developed by General Motors researchers could alert drivers of potentially dangerous driving situations in advance by using small, portable devices to create a wireless safety net.

These portable devices are designed to gather information from other vehicles and infrastructure to warn drivers about slowed or stalled vehicles, hard-braking drivers, slippery roads, sharp curves and upcoming stop signs and intersections.

Instead of minimizing a collision once it occurs, as most safety systems do today, these new technologies could help prevent crashes altogether. This technology, known as vehicle-to-vehicle and vehicle-to-infrastructure communication systems could help avert nearly 81 percent of all U.S. vehicle crashes, according to a study by the National Highway Traffic Safety Administration.

“These safety systems could provide a significant leap in automotive safety, but their effectiveness goes up dramatically as more people use them,” said Don Grimm, senior researcher for GM’s Perception and Vehicle Control Systems group. “By putting the technology into portable devices, we could make this potentially life-saving technology widely available and more affordable.”

GM has been testing the technology in two mobile platforms: a transponder about the size of a GPS unit and a smartphone application that can be tied to the vehicle’s display unit. GM is l showcasing the technology this week at the Intelligent Transport Systems World Congress in Orlando.

The portable transponder has its own display screen. For the smartphone application, GM engineers can connect the smartphone to the vehicle’s audio and video display systems to seamlessly integrate notifications into the automobile.

The embedded system, portable transponder and smartphone technologies all use Dedicated Short-Range Communications, or DSRC, to transfer data between devices and have a communication range of about one-quarter of a mile in all directions. The DSRC radio can send and receive messages with other vehicles in the area, as well as communicate with fixed radios connected to traffic signals or construction zones.

These systems can provide critical information using basic location data. For example, if the driver at the head of a string of vehicles applies the brakes, those that follow can automatically get an alert. Two vehicles approaching an intersection can warn each other before the drivers can see each other.

When fully connected to the automobile’s computer system, these devices also can relay information already being collected by sensors throughout the automobile. The sensors that activate electronic stability control, for example, could alert drivers in other vehicles about hazardous road conditions ahead.

As an added benefit, the smartphones have the potential to be used by pedestrians and bicyclists, who could download a special application to let drivers know their location. The technology could help prevent vehicle-to-vehicle collisions and also reduce the number of collisions with pedestrians and bicyclists.

“The technology we’re testing right now is a viable solution for providing crucial safety information to drivers,” Grimm said. “Instead of just seeing what’s right in front of them, drivers will be able to know about the truck a quarter-mile ahead that’s stalled in their lane. Later this decade, smartphones, transponders and embedded systems could be working together to make our roadways safer.”

GM is working on embedding these communications systems into new vehicles, but with the average age of U.S. vehicles at 10.2 years, according to Polk, GM researchers also have been focusing on finding ways to retrofit automobiles already on the road.