Bob Lutz went on the Colbert Report last night to discuss the new Chevrolet Volt. The Colbert Report is a ‘comedy news’ satire done by Stephen Colbert as a parody of a right-wing news / opinion program. Mr. Lutz blogged his impressions of the show on the GMBlog.
You can see the entire Sept 17 Episode of the Colbert Report at the Comedy Central site here after a brief commercial.
Some basic information and facts about the Chevrolet Volt came out during the improvisational interview / discussion. Nothing new to report, but it is important to inform new audiences about the basics about this new model and new drivetrain technology.
Overall in my opinion it went well, and I am glad to see General Motors executives participate in this type of opportunity.