I follow a variety of Automotive-related people on Twitter in order to stay tuned into Automotive News. One of the people I follow is @bayareacarguy, Mr. L. James Johnson.
James is a former Internet Sales Manager at an Automobile Dealership. When a close friend called to ask his advice on how to sell his Cadillac online, James helped guide his friend to a successful sale. He then took his advice and expanded it into this book, Help! I Gotta Sell My Car NOW!
This book is in Adobe acrobat format (pdf), and is available through e-Junkie, which means that it is easy to purchase online, and download safely. The book itself contains 12 chapters spread across 138 pages of content, and appears to have been professionally edited. The Author is using file header marking with the Buyer Name and email address. This does not impact the reading experience, but does help discourage unauthorized distribution.
I found the text easy to follow, and persuasive. The text is clearly written, and the Author uses frequent “Take-Away” boxes to ensure that the important points of each section are conveyed.
The book is largely text instruction and explanations, although the section on how to photograph your vehicle for the most effective online advertising contains example pictures and angles. The book is written in an easy to understand format.
The book is supplemented by a variety of online links to the bayareacarguy.com site and other internet resources.
The chapters for the book are laid out in a logical fashion to walk you through the steps needed to successfully sell your vehicle online:
Chapter 1 – NEW RULES for Selling Vehicles Online — Even the Pros are Having Problems Figuring It Out
Chapter 2 – Getting Your Vehicle Ready — Common Sense Suggestions that will Put Money in Your Pocket
Chapter 3 – Pricing Your Vehicle — Learn from the Professionals.
Chapter 4 – Setting Yourself Apart — Use Your Natural Advantage when Competing against Car Dealers
Chapter 5 – Marketing for Free — Part I Craigslist
Chapter 6 – Marketing for Free — Part II Craigslist
Chapter 7 – Premium Websites — Posting Your Ad on AutoTrader and Cars.com
Chapter 8 – Matching Your Words to the Buyer’s Needs — Discover the Buying Criteria that Best Describes Your Vehicle
Chapter 9 – Photos – Photos – Photos — Take Effective Pictures that SELL Your Vehicle!
Chapter 10- The Video Walk Around — A Secret Weapon that Anyone Can Master
Chapter 11 – Handling Inquiries and Test Drives — How to Negotiate Like a Pro – And Be SAFE
Chapter 12 – Handling the Paperwork and Counting the Money — Be Confident – Be Safe
One of the things I like about this book is that the Author not only describes what to do, he also explains why you need to do that, and he explains HOW to do it. This is not a glossy, quickly-written overview. This Book is a step by step instruction manual on how to prepare your vehicle, how to get attention from customers, and how to get the best value when selling your used vehicle.
This video by the Author explains the topics covered in the book, and gives you a feel for the overall flavor of the Author’s approach:
Recommended Improvements: I would include a link in the footer of each page back to the table of contents page. I would also show the Chapter Number and Title in the Footer as aids to navigation.
Highlights: Well written and edited. Clean layout. To the point, step by step instructions on how to sell your used vehicle.
Disclosure: The Author sent me a free copy of the book to review. Based on my review of the book, CaddyInfo has signed on as an affiliate for the book. Sales of this book via the links provided benefit CaddyInfo (a portion of the sales price is returned to the site).