Sunny SRX September highlights Cadillac Sales

The Cadillac SRX continued to bloom well for Cadillac, leading all models.  ATS sales held even, although still well below target.   XTS and CTS sales continue to flutter along.   Even the ELR was less than its normal 100ish at 36, perhaps a victim of ongoing low gas prices.

  September (Calendar Year-to-Date)
January – September
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 2,295 2,239 2.5   18,839 22,535 -16.4  
CTS 1,319 2,282 -42.2   14,253 22,921 -37.8  
ELR 36 111 -67.6   740 885 -16.4  
Escalade 1,628 2,290 -28.9   14,977 13,705 9.3  
Escalade ESV 1,181 1,228 -3.8   10,153 7,647 32.8  
Escalade EXT 0 0 ***.*   2 50 -96.0  
SRX 6,849 3,700 85.1   50,712 41,708 21.6  
XTS 1,600 1,979 -19.2   16,023 18,386 -12.9  
Cadillac Total* 14,908 13,829 7.8   125,699 127,837 -1.7  

Summary

SRX total sales were up 85%, and retail sales were up 56%, so a good number went to rental fleets?

The Cadillac Escalade and Escalade ESV have a 31 percent share of the retail market for large luxury SUVs.

GM and Cadillac continue to minimize incentives and keep average transaction prices high, which in the long run will help brand value and vehicle resale value.

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