Re: Cadillac CTS Coupe set to do battle with European brands

Reading this article on LuxVelocity.com: Cadillac CTS Coupe set to do battle with European brands.

The Cadillac CTS Sedan was introduced in 2003.  It has been a successful keystone of the current Cadillac Renaissance.  Cadillac has been ‘bringing it’ with the Escalade, CTS, CTS-V, and now the new redesigned 2010 SRX.  However, they also had sales misses with the RWD STS from 2005, and the first generation SRX.

In person the Cadillac CTS Coupe is a jewel, and is visually magnetic.  I think it will do VERY well in sales.

2011 Cadillac CTS Coupe

2011 Cadillac CTS Coupe

I have always felt that looks were the cause of poor sales of the 2005-2009 Cadillac STS.  Specifically, the front hood is flat and really gives the vehicle a plain look.  Certainly NOT what you want in an upmarket luxury sedan.  Compare the STS with the CTS or peaked hood of the STS-V below; and this is after the STS was ‘freshened’.

I mean after all, the STS is basically an upmarket, better optioned CTS with more rear leg room; what’s not to like?  It is an oddity of sales that very simple things make or break the success of a car model.

Cadillac STS

Cadillac STS

Cadillac STS-V

Cadillac STS-V

2003-2007 Cadillac CTS

2003-2007 Cadillac CTS

Cadillac CTS Coupe:  The CTS re-invented?

From the article:

This new CTS is will do battle with German competitors to get buyers looking for a mid level luxury coupe. The new Cadillac CTS Coupe is edgy and attractive from every angle. Most notable is the rear design with the mid form lay out of the exhaust which is super aggressive. The stance of the car sits two inches lower than the Cadillac CTS sedan which provides a more sporty stance for the vehicle.

“Cadillac has always been an emotional brand – it’s about delivering art regardless of body style,” said Max Wolff, director of exterior design for Cadillac. “With the CTS Coupe, it was about taking something very strong – the CTS Sport Sedan – and extending its potential.”

I totally agree — Cadillac Style is not just about delivering the best technology, a great Cadillac should also be a work of art.

Read more on LuxVelocity.com: Cadillac CTS Coupe set to do battle with European brands.

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