Cadillac Reports Global May 2016 Sales

See US only sales here: #Cadillac May 2016 Sales – Escalades Rule

(c) Cadillac

(c) Cadillac

The good news was although Cadillac sales were overall down in the US and other markets, they were up 30% in China.  China continues as the 2nd largest market in the world for Cadillac.

Cadillac sold 22,239 new vehicles globally in May, a decrease of 3.8 percent, as deliveries of the brand’s two all-new products, the CT6 prestige sedan and XT5 luxury crossover, commenced with customers.

Cadillac sales in China rose 30 percent in May. China is the world’s largest market, and Cadillac’s growth there continues to accelerate. So far this year, Cadillac has grown more than 12 percent in China.

Globally, more than 4,000 units of the 2017 XT5 were sold in its first full month of sales, despite low initial inventories and a gradual production ramp-up. For the second consecutive month, deliveries of the outgoing SRX fell sharply as inventories of the prior model continued to sell out and initial shipments of its successor, the XT5, started to build in May.

In the U.S. market, Cadillac average transaction prices were $54,131 (according to J.D. Power Information Network, May 16), the highest among full-line luxury brands.

“Leading in transaction prices indicates the rising stature of Cadillac in consumers’ minds, and represents the manifestation of our continued strategy to prioritize the elevated position of the brand over volume,” said Cadillac President Johan de Nysschen. “Reinforcing the aspirational stature of our brand is a key ingredient as we pursue expansion of our global footprint.”

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
  May-16 May-15 % Change YTD-16 YTD-15 % Change
ATS 4,444 5.563 (20.1) 20,770 23,416 (11.3)
CTS 1,334 2,059 (35.2) 7,734 9,368 (17.4)
ELR 46 118 (61) 408 549 (25.7)
XTS 3,671 3,705 (0.9) 21,218 21,089 0.6
CT6 1,119 0 NEW 2,075 0 NEW
SRX 3,914 8,408 (53.4) 29,751 37,702 (21.1)
XT5 4,266 0 NEW 4,662 0 NEW
Escalade 3,445 3,264 5.5 16,767 16,328 2.7
Other 0 2  – 0 3
Total 22,237 23,119 (3.8) 103,383 108,455 (4.7)
GLOBAL SALES BY COUNTRY
  May-16 May-15  % Change YTD-16 YTD-15 % Change
United States 12,099 14,408 (16) 58,968 67,384 (12.5)
China* 8,568 6,592 30 36,266 32,297 12.3
Canada 909 1,207 (24.7) 4,332 4,671 (7.3)
Middle East 310 473 (34.5) 1,542 2,195 (29.7)
Mexico 76 138 (44.9) 687 709 (3.1)
EU** & Russia 142 169 (16) 832 530 57
ROW 133 132 0 756 669 13
Total 22,237 23,119 (3.8) 103,383 108,455 (4.7)

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*China 2016 retail sales

I am not sure what the footnote on China 2016 sales refers to — unless there are also additional non-retail sales not included.

#Cadillac May 2016 Sales – Escalades Rule

Escalade sales rose in May by 15%.  Overall Cadillac sales were down 16%, in large part to transition from the last of the SRXs to the new XT5, so not much of a surprise there.

On a brighter note, Cadillac was snapchatting the grand opening for the new New York Cadillac headquarters with Cadillac House coffee shop tonight.

Cadillac House.1280.1280

(c) Cadillac

Cadillac Sedan & Coupe sales continue to reflect a market that has turned to Crossovers and SUVs.  Caught in Crossover cross over (from the SRX to the new XT5 model), Cadillac is struggling.   Yes, Escalade sales are up, but they just don’t sell enough of them.  However, the combined Escalade sales of 2,943 led all models, just edging out the new XT5 at 2,719.

  May (Calendar Year-to-Date)
January – May
  2016 2015 %Change Volume   2016 2015 %Change Volume  
ATS 1,630 2,353 -30.7   7,884 10,296 -23.4  
CT6 697 0 ***.*   1,017 0 ***.*  
CTS 1,082 1,792 -39.6   6,390 8,154 -21.6  
ELR 45 116 -61.2   402 531 -24.3  
Escalade 1,856 1,617 14.8   8,685 8,388 3.5  
Escalade ESV 1,087 1,044 4.1   5,372 5,409 -0.7  
Escalade EXT 0 0 ***.*   0 2 ***.*  
SRX 1,774 5,777 -69.3   17,592 24,461 -28.1  
XT5 2,719 0 ***.*   3,023 0 ***.*  
XTS 1,209 1,709 -29.3   8,603 10,143 -15.2  
Cadillac Total* 12,099 14,408 -16.0   58,968 67,384 -12.5

The first month for the CT6 at 697 I am not sure how to rate.  Certainly Cadillac would like to see the CT6 outsell the XTS or CTS (or both combined) and it did not do that.  CT6 and CTS sales together just replaced last year’s CTS sales alone.  On the other hand, the CT6 soundly outsold the BMW 6-Series by 47%.

Competitors:  BMW was down 6%, and Mercedes sales were down 1%, and Lexus was down 10%.

From the Press Release: Cadillac

  • Escalade was up 17 percent.
  • Cadillac dealers delivered 2,717 XT5s.
  • CT6 deliveries were 694.