Cadillac Reports Global May 2016 Sales

See US only sales here: #Cadillac May 2016 Sales – Escalades Rule

(c) Cadillac

(c) Cadillac

The good news was although Cadillac sales were overall down in the US and other markets, they were up 30% in China.  China continues as the 2nd largest market in the world for Cadillac.

Cadillac sold 22,239 new vehicles globally in May, a decrease of 3.8 percent, as deliveries of the brand’s two all-new products, the CT6 prestige sedan and XT5 luxury crossover, commenced with customers.

Cadillac sales in China rose 30 percent in May. China is the world’s largest market, and Cadillac’s growth there continues to accelerate. So far this year, Cadillac has grown more than 12 percent in China.

Globally, more than 4,000 units of the 2017 XT5 were sold in its first full month of sales, despite low initial inventories and a gradual production ramp-up. For the second consecutive month, deliveries of the outgoing SRX fell sharply as inventories of the prior model continued to sell out and initial shipments of its successor, the XT5, started to build in May.

In the U.S. market, Cadillac average transaction prices were $54,131 (according to J.D. Power Information Network, May 16), the highest among full-line luxury brands.

“Leading in transaction prices indicates the rising stature of Cadillac in consumers’ minds, and represents the manifestation of our continued strategy to prioritize the elevated position of the brand over volume,” said Cadillac President Johan de Nysschen. “Reinforcing the aspirational stature of our brand is a key ingredient as we pursue expansion of our global footprint.”

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
  May-16 May-15 % Change YTD-16 YTD-15 % Change
ATS 4,444 5.563 (20.1) 20,770 23,416 (11.3)
CTS 1,334 2,059 (35.2) 7,734 9,368 (17.4)
ELR 46 118 (61) 408 549 (25.7)
XTS 3,671 3,705 (0.9) 21,218 21,089 0.6
CT6 1,119 0 NEW 2,075 0 NEW
SRX 3,914 8,408 (53.4) 29,751 37,702 (21.1)
XT5 4,266 0 NEW 4,662 0 NEW
Escalade 3,445 3,264 5.5 16,767 16,328 2.7
Other 0 2  – 0 3
Total 22,237 23,119 (3.8) 103,383 108,455 (4.7)
GLOBAL SALES BY COUNTRY
  May-16 May-15  % Change YTD-16 YTD-15 % Change
United States 12,099 14,408 (16) 58,968 67,384 (12.5)
China* 8,568 6,592 30 36,266 32,297 12.3
Canada 909 1,207 (24.7) 4,332 4,671 (7.3)
Middle East 310 473 (34.5) 1,542 2,195 (29.7)
Mexico 76 138 (44.9) 687 709 (3.1)
EU** & Russia 142 169 (16) 832 530 57
ROW 133 132 0 756 669 13
Total 22,237 23,119 (3.8) 103,383 108,455 (4.7)

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*China 2016 retail sales

I am not sure what the footnote on China 2016 sales refers to — unless there are also additional non-retail sales not included.

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