This is the second in my continuing series of unsolicited commercial ideas for new Cadillac commercials. This one is titled, “The Valet”:
[Setting: Two young women, Yw1 and Yw2, each twenty-ish, are waiting with a number of people to retrieve Yw2’s car from a valet stand outside a posh restaurant. A Blues Club is next door. Two men are talking near the curb to the side, Driver2, late 20s, an Entrepreneur, dressed in a suit, and Musician1, a musician. WifeofDriver2, late-20s, is standing just behind Yw1 and Yw2, chatting with another couple. The Valet staff includes HeadValet, at a Valet stand, and Valet1, Valet2, Valet3. Driver1 is a Mid-30s successful business woman and Mother.]
[As commercial opens, focus on Yw1 and Yw2.]
Yw1: “I mean, my Mom drove a Cadillac, and loved it, but my Grandfather drove a Cadillac for goodness sake! I want a luxury car for OUR generation.”
[Driver1 pulls up to the Valet parking in 2010 SRX. Valet1 runs over and opens the driver door while Driver1 exits the SRX. Valet 2 and Valet3 stop and turn to look at the car and at Driver1]
Driver1: “Thank you”
[Driver1 hands the keys of the SRX to Valet1]
Valet1: “Sweet car. Is this the new SRX with the 2.8L Turbo V6? On the new custom Cadillac platform?”
Driver1: [smiles] “Yes, I decided to treat myself.”
Valet1: “Good choice!” as he jumps into the SRX and carefully pulls away
Headvalet nods to Driver1 as she enters the restaurant.
[Valet1 drives SRX to park; Valet2 still standing to watch the SRX go by. Quick focus on Valet2 who looks down at the key he is holding, a BMW key, and waits to watch the SRX go by to be parked; then on Valet3 as he realizes he is holding a Cadillac key and runs off to retrieve it from the parked cars]
[cut; time gap as car pulls over][Valet3 pulls up in a 2010 Cadillac CTS-V. ]
Driver2 shakes hands with Musician1, and walks over toward the people waiting for the Valets to retrieve their cars. Valet3 is out of the CTS-V, and is now holding the door open on the passenger side. Yw1 and Yw2 are both staring, mesmerized at Driver2.
Headvalet to Driver2: “Sir, your Cadillac…”
Driver2 –holding his hand out toward the people waiting for their cars — says “Darling, are you ready?”
Yw1 and Yw2, each mistakenly believing Driver2 is talking to them, both reply “Yes.”
WifeofDriver2, stepping past Yw1 and Yw2, smiles at them then laughs with Driver2 as she gives him a quick peck on the cheek, then climbs into the CTS-V. Driver2 shrugs at Yw1 and Yw2, then walks around and enters the CTS-V also.
[cue music, roll titles; Welcome to the Next Generation of Innovation — Cadillac]