Cadillac Tunes ATS for Refined Performance Sound

DETROIT – The all-new 2013 Cadillac ATS is being exhaustively developed to achieve excellent driving dynamics – and that performance focus extends to the sounds it makes.

While designers define how a car looks and engineers develop how it feels, other experts carefully craft how a luxury performance car should sound. Kyle Stanforth, noise and vibration engineer on the Cadillac performance team, said the ATS is engineered to enhance the performance-tuned sounds for each of the three available engines, while minimizing unwanted noise in and around the car.

“Cadillac customers expect a level of refinement beyond what most cars have. Yes, it’s quiet, but it’s more than that,” Stanforth said. “They also love to hear that sound of refined power when they ask for it. So when you open it up, you not only feel the power, you hear it too.”

ATS engineers carefully shaped the intake system to allow the engine to breathe-in fresh air, while minimizing unwanted engine noise. Similar designs to the exhaust system ensure maximum engine performance, while lowering the sound levels at idle and cruising speeds.

Inside, the ATS uses technology to further refine the sound. Bose Active Sound Management technology continuously monitors the sound inside the cabin and generates a cancellation signal to reduce unwanted engine noise. In addition to helping create optimal sound quality, this approach reduces the need to add acoustical materials – which supports the ATS’s estimated curb weight of less than 3,400 lbs.

The all-new 2013 Cadillac ATS is being exhaustively developed to achieve excellent driving dynamics – and that performance focus extends to the sounds it makes.

“The ATS sounds distinctly like a Cadillac should. We’ve created a signature sound that expresses Cadillac power, refinement and luxury – and we make it sing,” Stanforth said.

Patent Board: GM Remains Top Automotive Innovator

Fourth consecutive quarter ranked No. 1 in quarterly industry study

DETROIT – General Motors remains the No. 1 innovator for the fourth-consecutive quarter among 183 companies ranked by The Patent Board in its quarterly automotive and transportation industry scorecard.

GM was granted 1,123 U.S. patents in 2011 applied to global product engineering, global powertrain engineering, global research and development and OnStar organizations.

The Patent Board is the leading independent provider of best practices research tools and metrics for patent analysis and intellectual property investment.  It tracks and analyzes innovation and patents across 17 industries on a global basis.

Among recent technology patents:

Quiet Brakes – A friction-damped disc brake design that uses a thin metal ring embedded in the brake rotor to absorb vibrations and mute the squeal. The quieter brake is expected to be available on some cars and trucks within two to three years.

OnStar Voice Recognition – OnStar’s speech recognition method can identify the location of the speaker within the vehicle and adjusts its microphone pick-up pattern or magnitude to respond to location-specific commands.

eAssist Thermal Management – Vehicles with engine shut-off capability, such as Buick LaCrosse with eAssist, use an innovative thermal management system that maintains occupant comfort during engine-shut off, and prevents engine shut-off if comfort will be lost, such as during extremely cold or hot weather conditions.

“We are in the midst of redefining the automotive DNA, and these efforts are driving our people to reinvent every subsystem on the vehicle” said Alan Taub, GM vice president of Global Research and Development. “Being the recognized leader in innovation is important, because it tells our customers and shareholders that we are working on the leading edge of technology.”

Cadillac Jan 2012 sales — SRX & CTS Duet continues

Cadillac’s January 2012 sales numbers are challenged.  Down 29% from last year, but let’s examine why.

  • CTS sales — down from 4K to 3K.  Why?  There is a new CTS commercial, but certainly doesn’t appear to be helping sell cars.
  • DTS Sales disappeared due to model retirement
  • Escalade sales down overall. Why?
  • SRX sales flat year over year
  • STS sales disappeared due to model retirement

So the continued SRX sales are a relief from the otherwise poor news.

In late spring, Cadillac will launch its new XTS large sedan and in late summer, its new ATS luxury sports sedan.

Is the XTS on the way this summer?  Yes.  Will it drive sales?  Maybe 2K/month if successful.

Is the ATS on the way in the autumn?  Yes.  Will it drive sales?  Probably — Cadillac needs to move 7k/month to get to 3-Series numbers, and the standard ATS should be a price leader for Cadillac.


January   (Calendar Year-to-Date)
January –  January  

2012 2011 %Change Volume
2012 2011 %Change Volume
CTS 3,019 4,362 -30.8
3,019 4,362 -30.8
DTS 89 1,365 -93.5
89 1,365 -93.5
Escalade 985 1,514 -34.9
985 1,514 -34.9
Escalade ESV 531 592 -10.3
531 592 -10.3
Escalade EXT 108 153 -29.4
108 153 -29.4
SRX 4,166 4,236 -1.7
4,166 4,236 -1.7
STS 26 359 -92.8
26 359 -92.8
XLR 0 -1 ***.*
0 -1 ***.*
Cadillac Total 8,924 12,580 -29.1
8,924 12,580 -29.1

So what does the bad news mean? No mention of fleet sales in 2010 vs 2011 in the release.

The big question is, how can Cadillac sell 4K/month of the current CTS until the redesign next year?