Category Archives: Monthly Sales Reports

Cadillac SRX leads all models in sales in May 2015

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In May the Cadillac SRX again led sales, at 5,777 examples headed to happy homes.

Escalade sales may be production limited at this point, just holding even with last year, and still up 76-102% year to date, depending on model.

ELR sales were up 123% over last year, at 116 sold.   CTS, ATS, and XTS were all down as coupes/sedans continue to lag.

  May (Calendar Year-to-Date)
January – May
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 2,353 2,497 -5.8   10,296 12,552 -18.0  
CTS 1,792 2,905 -38.3   8,154 13,834 -41.1  
ELR 116 52 123.1   531 293 81.2  
Escalade 1,617 1,664 -2.8   8,388 4,764 76.1  
Escalade ESV 1,044 846 23.4   5,409 2,677 102.1  
Escalade EXT 0 3 ***.*   2 47 -95.7  
SRX 5,777 4,762 21.3   24,461 24,212 1.0  
XTS 1,709 1,959 -12.8   10,143 9,797 3.5  
Cadillac Total 14,408 14,688 -1.9   67,384 68,176 -1.2  

Sum

Press release mention for Cadillac:

  • The SRX saw a 21-percent increase and Escalade sales were up 6 percent.

Escalade, SRX continue to Shine for April Sales

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Cadillac had an interesting April.  SRX SRX SRX was the order of the day, as sales of the Crossover were close to 1/2 of Cadillac sales for the month, at over 6K sold, up 40%.  Escalade continues a strong year, up over 100% for the month and for the year to date.  Overall Cadillac sales are now about even with last year.

A change for April was XTS sales were up over last month, showing some sedan strength.  The ATS and CTS continued with muted sales.  BMW meanwhile was up 9% at a new max of 26K vehicles for April, and has sold 105K vehicles in the US YTD (BMW Brand) vs half that for Cadillac.  Mercedes sold 32K vehicles in April, and is at 118K for the year.

  April (Calendar Year-to-Date)
January – April
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 2,119 2,737 -22.6   7,943 10,055 -21.0  
CTS 1,726 3,270 -47.2   6,362 10,929 -41.8  
ELR 104 61 70.5   415 241 72.2  
Escalade 1,945 877 121.8   6,771 3,100 118.4  
Escalade ESV 1,292 448 188.4   4,365 1,831 138.4  
Escalade EXT 0 2 ***.*   2 44 -95.5  
SRX 6,390 4,547 40.5   18,684 19,450 -3.9  
XTS 2,225 1,958 13.6   8,434 7,838 7.6  
Cadillac Total* 15,801 13,900 13.7   52,976 53,488 -1.0  

From the press release:

Cadillac

  • Cadillac deliveries in April were up 14 percent and the brand’s calendar-year-to-date sales are in line with 2014.
  • Escalade sales were up 144 percent. The SRX crossover saw a 41-percent increase and the XTS sedan was up 14 percent.

Cadillac March Sales Feature High Transactions and Exclusivity

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Cadillacs are selling on average for 20% more than last year.

Part of the reason for that is the mix.  Escalade sales are up over 100% with a new design, plentiful oil and relatively low fuel prices.  XTS and SRX were over half the total sales, with the ATS and CTS each individually selling fewer cars than the Escalade subtotal.  What does America want?  Big Cadillac SUVs, midsize Cadillac Crossovers, and large Cadillac sedans.

  March (Calendar Year-to-Date)
January – March
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 2,039 2,982 -31.6   5,824 7,318 -20.4  
CTS 1,500 2,918 -48.6   4,636 7,659 -39.5  
ELR 92 81 13.6   311 180 72.8  
Escalade 1,673 743 125.2   4,826 2,223 117.1  
Escalade ESV 1,085 508 113.6   3,073 1,383 122.2  
Escalade EXT 0 8 ***.*   2 42 -95.2  
SRX 5,000 5,399 -7.4   12,294 14,903 -17.5  
XTS 2,367 2,126 11.3   6,209 5,880 5.6  
Cadillac Total* 13,756 14,765 -6.8   37,175 39,588 -6.1  

From the GM Press Release:

Cadillac:

  • Demand for the new Escalade continues to grow. Sales were up 119 percent for the vehicle’s best March since 2008.
  • Cadillac XTS deliveries increased 11 percent.
  • Cadillac continues to evolve its business with new products and brand positioning in the luxury market. Through the end of the first quarter, nearly 60 percent of customers were new to the brand.
  • In March, Cadillac’s average transaction prices (ATPs) approached $54,000, near the top of the brand’s competitive set, according to J.D. Power PIN estimates. ATPs are up more than $9,000 per unit from a year ago.