Cadillac March Sales Feature High Transactions and Exclusivity

Cadillacs are selling on average for 20% more than last year.

Part of the reason for that is the mix.  Escalade sales are up over 100% with a new design, plentiful oil and relatively low fuel prices.  XTS and SRX were over half the total sales, with the ATS and CTS each individually selling fewer cars than the Escalade subtotal.  What does America want?  Big Cadillac SUVs, midsize Cadillac Crossovers, and large Cadillac sedans.

  March (Calendar Year-to-Date)
January – March
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 2,039 2,982 -31.6   5,824 7,318 -20.4  
CTS 1,500 2,918 -48.6   4,636 7,659 -39.5  
ELR 92 81 13.6   311 180 72.8  
Escalade 1,673 743 125.2   4,826 2,223 117.1  
Escalade ESV 1,085 508 113.6   3,073 1,383 122.2  
Escalade EXT 0 8 ***.*   2 42 -95.2  
SRX 5,000 5,399 -7.4   12,294 14,903 -17.5  
XTS 2,367 2,126 11.3   6,209 5,880 5.6  
Cadillac Total* 13,756 14,765 -6.8   37,175 39,588 -6.1  

From the GM Press Release:

Cadillac:

  • Demand for the new Escalade continues to grow. Sales were up 119 percent for the vehicle’s best March since 2008.
  • Cadillac XTS deliveries increased 11 percent.
  • Cadillac continues to evolve its business with new products and brand positioning in the luxury market. Through the end of the first quarter, nearly 60 percent of customers were new to the brand.
  • In March, Cadillac’s average transaction prices (ATPs) approached $54,000, near the top of the brand’s competitive set, according to J.D. Power PIN estimates. ATPs are up more than $9,000 per unit from a year ago.

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