Category Archives: Monthly Sales Reports

Cadillac March 2011 Sales up slightly on strong CTS, SRX sales

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Cadillac sales in March were up slightly from last year, 4.5%.

CTS sales were up 36%, and SRX sales were flat.  DTS sales dropped off 26%.  Overall this looks like Cadillac took a breather after a strong sales report last month.

Hopefully CTS Sedan & Coupe sales can climb back to 4K+ per month to offset declines in the DTS until the XTS can get to market.


 March
(Calendar Year-to-Date)

January – March

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 27 26





CTS 3,904 2,870 36.0 31.0
14,299 8,125 76.0
DTS 1,580 2,146 -26.4 -29.1
4,457 3,375 32.1
Escalade 1,201 1,269 -5.4 -8.9
3,994 3,924 1.8
Escalade ESV 632 666 -5.1 -8.6
1,980 1,614 22.7
Escalade EXT 149 159 -6.3 -9.8
469 382 22.8
SRX 4,221 4,090 3.2 -0.6
13,959 10,866 28.5
STS 475 400 18.8 14.4
1,353 965 40.2
XLR 2 39 -94.9 -95.1
1 101 -99.0
Cadillac Total 12,164 11,639 4.5 0.6
40,512 29,352 38.0

Press Release summary:

Cadillac: Cadillac reported total sales of 12,164 for March – 5 percent higher than last March, with retail sales increasing 14 percent. February was the 14th consecutive month of year-over-year total and retail sales gains. CTS retail sales continued to set the pace for the brand, rising 51 percent, driven by strong demand for the all-new CTS Coupe

*S/D Curr: 27 March



(Calendar Year-to-Date)







January – March

*S/D Prev: 26 2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Vehicle Total 206,621 188,546 9.6 5.5
592,545 477,322 24.1
2011 2010 %Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Buick Total 15,663 12,954 20.9 16.4
44,739 32,136 39.2
Cadillac Total 12,164 11,639 4.5 0.6
40,512 29,352 38.0
Chevrolet Total ** 148,197 133,165 11.3 7.2
416,505 338,458 23.1
GMC Total ** 30,597 27,648 10.7 6.6
90,789 69,407 30.8
Brand Total 206,621 185,406 11.4 7.3
592,545 469,353 26.2
HUMMER Total 0 294 ***.* ***.*
0 855 ***.*
Pontiac Total 0 109 ***.* ***.*
0 582 ***.*
Saab Total 0 0 ***.* ***.*
0 608 ***.*

Cadillac Feb 2011 Sales Up a Luxurious 70%

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Feb 2011 Cadillac sales were up an even 70% on very strong CTS sales.  CTS sales were up 124%;  SRX sales were up 55%.   The release mentions that CTS sales were strong due to the new Coupe release, although it also confusingly suggests the Sedan is all new.  Perhaps the Coupe is succeeding in bringing more Buyers into the showroom, where they then realize that the CTS Sedan really is a better lifestyle fit?  The CTS Coupe really is great looking though.

Retail sales continued to be strong, with 159% sales growth from last year.

Lots of snow days lots of places in the US make the availability of all-wheel drive on the CTS and SRX inviting, and may be a significant factor in sales.


 February
(Calendar Year-to-Date)

January – February

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 24 24





CTS 6,033 2,690 124.3 124.3
10,395 5,255 97.8
DTS 1,512 611 147.5 147.5
2,877 1,229 134.1
Escalade 1,279 1,418 -9.8 -9.8
2,793 2,655 5.2
Escalade ESV 756 552 37.0 37.0
1,348 948 42.2
Escalade EXT 167 102 63.7 63.7
320 223 43.5
SRX 5,502 3,542 55.3 55.3
9,738 6,776 43.7
STS 519 332 56.3 56.3
878 565 55.4
XLR 0 26 ***.* ***.*
-1 62 ***.*
Cadillac Total 15,768 9,273 70.0 70.0
28,348 17,713 60.0

Press Release:

  • Cadillac: Cadillac reported total sales of 15,768 for February – 70 percent higher than last February, with retail sales increasing 83 percent. February was the 13th consecutive month of year-over-year total and retail sales gains. CTS retail sales rose 159 percent, driven by strong demand for the all-new CTS Coupe and Sedan.  SRX retail sales were up 62 percent compared to a year ago, and the Escalade family saw retail sale rise 27 percent versus February last year

Cadillac January 2011 US Sales up 49%

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SRX and CTS sales continued to anchor Cadillac Line sales for January 2011.  DTS sales were up over 2010, but continue to fade awaiting the arrival of the new XTS replacement.  Escalade sales were up for all three models.

The discontinued XLR convertible managed -1 deliveries, which I suppose means one that had been reported as sold was not after all.

Continued good showing for CTS and SRX.  If Cadillac can have a good release on the XTS and bring the ATS to market on schedule sales should blossom.


 January
(Calendar Year-to-Date)

January – January

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 24 24





CTS 4,362 2,565 70.1 70.1
4,362 2,565 70.1
DTS 1,365 618 120.9 120.9
1,365 618 120.9
Escalade 1,514 1,237 22.4 22.4
1,514 1,237 22.4
Escalade ESV 592 396 49.5 49.5
592 396 49.5
Escalade EXT 153 121 26.4 26.4
153 121 26.4
SRX 4,236 3,234 31.0 31.0
4,236 3,234 31.0
STS 359 233 54.1 54.1
359 233 54.1
XLR -1 36 ***.* ***.*
-1 36 ***.*
Cadillac Total 12,580 8,440 49.1 49.1
12,580 8,440 49.1

Press Release:

Cadillac: Cadillac reported total sales of 12,580 for January – 49 percent higher than last January, with retail sales increasing 55 percent. January was the 12th consecutive month of year-over-year total and retail sales gains. SRX retail sales were up 43 percent compared to a year ago. CTS retail sales rose 114 percent, driven by strong demand for the all-new CTS Coupe and Sedan. The Escalade family saw retail sale rise 18 percent versus a year ago