Cadillac March 2011 Sales up slightly on strong CTS, SRX sales

Cadillac sales in March were up slightly from last year, 4.5%.

CTS sales were up 36%, and SRX sales were flat.  DTS sales dropped off 26%.  Overall this looks like Cadillac took a breather after a strong sales report last month.

Hopefully CTS Sedan & Coupe sales can climb back to 4K+ per month to offset declines in the DTS until the XTS can get to market.


March
(Calendar Year-to-Date)

January – March

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 27 26





CTS 3,904 2,870 36.0 31.0
14,299 8,125 76.0
DTS 1,580 2,146 -26.4 -29.1
4,457 3,375 32.1
Escalade 1,201 1,269 -5.4 -8.9
3,994 3,924 1.8
Escalade ESV 632 666 -5.1 -8.6
1,980 1,614 22.7
Escalade EXT 149 159 -6.3 -9.8
469 382 22.8
SRX 4,221 4,090 3.2 -0.6
13,959 10,866 28.5
STS 475 400 18.8 14.4
1,353 965 40.2
XLR 2 39 -94.9 -95.1
1 101 -99.0
Cadillac Total 12,164 11,639 4.5 0.6
40,512 29,352 38.0

Press Release summary:

Cadillac: Cadillac reported total sales of 12,164 for March – 5 percent higher than last March, with retail sales increasing 14 percent. February was the 14th consecutive month of year-over-year total and retail sales gains. CTS retail sales continued to set the pace for the brand, rising 51 percent, driven by strong demand for the all-new CTS Coupe

*S/D Curr: 27 March



(Calendar Year-to-Date)







January – March

*S/D Prev: 26 2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Vehicle Total 206,621 188,546 9.6 5.5
592,545 477,322 24.1
2011 2010 %Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Buick Total 15,663 12,954 20.9 16.4
44,739 32,136 39.2
Cadillac Total 12,164 11,639 4.5 0.6
40,512 29,352 38.0
Chevrolet Total ** 148,197 133,165 11.3 7.2
416,505 338,458 23.1
GMC Total ** 30,597 27,648 10.7 6.6
90,789 69,407 30.8
Brand Total 206,621 185,406 11.4 7.3
592,545 469,353 26.2
HUMMER Total 0 294 ***.* ***.*
0 855 ***.*
Pontiac Total 0 109 ***.* ***.*
0 582 ***.*
Saab Total 0 0 ***.* ***.*
0 608 ***.*

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