Cadillac Introduces ATS Crimson Sport Edition

Special edition highlights the sporting dynamics, striking design of the ATS

DETROIT – Cadillac enhances the dynamic performance and design of the 2014 ATS sedan with a new, limited-edition Crimson Sport special edition. Produced only during the spring of 2014, the special edition sedan is characterized by its unique Crimson Red Metallic exterior paint and a collection of its sportiest performance attributes, including an available Track Package.

The Crimson Sport ATS can be had with four different interior environments: Morello Red with Jet Black accents, Caramel with Jet Black accents, Jet Black with Jet Black accents or Light Platinum with Jet Black accents. Other exterior enhancements include exclusive 18-inch Manoogian Dark Silver Premium Painted wheels; a ground effects package with color-matched front splitter, rocker moldings and rear diffuser; and an aero decklid spoiler.

Inside, upgrades include a heated steering wheel in microfiber suede, a microfiber suede shift lever and heated front seats.

Buyers can opt for the Crimson Sport Edition on either the 272-horsepower ATS 2.0T Performance Collection (with automatic transmission) or 321-horsepower 3.6L Premium Collection with rear- or all-wheel drive. Navigation, sunroof, the Driver Assist Package and Advanced Security Package are all optional. Rear-wheel-drive 3.6L models also offer a Track Package.

The award-winning Cadillac ATS sedan balances performance and refinement, wrapped in a progressive expression of Cadillac’s Art & Science design philosophy. Named 2013 North American Car of the Year, the ATS compact luxury sedan has drawn new customers to the brand and helped to continue the evolution and elevation of Cadillac.

The 2014 Cadillac ATS Crimson Sport Edition will be available in dealerships at the end of March. The limited-edition package carries an MSRP of $46,010 for the 2.0T Performance Collection and $51,010 for the 3.6L Premium Collection.

Cadillac Sales head into the Holidays up 11%

Cadillac sales in November 2013 broke 16 thousand vehicles, up 11% over the same period in 2012.

SRX again led all models, at 4,813 sold.  ATS and XTS both kept stride at 3,400+ sold.
CTS sales were down slightly as the new upgraded models arrive at dealers, and recognizing that the new model is more upmarket.

  November (Calendar Year-to-Date)
January – November
  2013 2012 %Change Volume   2013 2012 %Change Volume  
ATS 3,443 2,152 60.0   34,432 4,029 754.6  
CTS 2,643 2,798 -5.5   29,126 43,607 -33.2  
Escalade 1,100 960 14.6   11,122 11,244 -1.1  
Escalade ESV 651 693 -6.1   7,175 7,156 0.3  
Escalade EXT 95 156 -39.1   1,906 1,678 13.6  
SRX 4,823 5,340 -9.7   50,702 51,085 -0.7  
XTS 3,417 2,414 41.5   29,889 12,110 146.8  
Cadillac Total* 16,172 14,517 11.4   164,378 131,534 25.0  

Overall Cadillac continues a great year, up 25% year to date.

2014 Cadillac XTS Vsport Platinum Dinner Notes

Comments from my Family when we took the XTS to dinner:

  • “Love the two-tone interior”
  • Rear leg room and roominess similar to the STS-V
  • We are not dressed well enough for this car (lol)
  • Improved integration of the lane change warning
  • “I want this car”
  • One of my neighbors also commented on the XTS, wanting details on the new red Cadillac and excited until I explained it is only here for the weekend.