Cadillac XTS headed for delivery in June

Cadillac continues to bump along on sales, as the Cadillac XTS is almost on the showroom, and the Cadillac ATS is screaming in at the end of the summer.

CTS held at over 4K/month, and SRX was close to that figure.  Escalade was down 100 since last year.

January – May

2012 2011 %Change Volume
2012 2011 %Change Volume
CTS 4,161 4,288 -3.0
20,437 22,807 -10.4
DTS 75 1,496 -95.0
350 7,859 -95.5
Escalade 916 1,024 -10.5
4,830 5,988 -19.3
Escalade ESV 669 612 9.3
3,089 3,220 -4.1
Escalade EXT 137 150 -8.7
672 754 -10.9
SRX 3,900 3,910 -0.3
21,190 22,249 -4.8
STS 13 142 -90.8
120 2,382 -95.0
XLR 0 1 ***.*
0 3 ***.*
Cadillac Total 9,871 11,623 -15.1
50,688 65,262 -22.3

The last few STS’s cleared the pattern, and 75 more DTS’s found new homes.  So certainly by bleeding the showrooms dry Cadillac gave those models every chance to move inventory.  Also, although sales were down 15% year over year, they were only down 2.9% for retail sales.  So the big drop was in low margin fleet and rental sales.

First half sales are hopefully just the darkness before the dawn of the new models arriving in 2nd half (hey, it’s second half now).

Started shipping XTS and Dealers will start delivering those in June!

Cadillac Customer Experience

DETROIT – The fierce competition between luxury automotive brands extends beyond artfully designed, high-tech new products. It’s about capturing the hearts and minds of affluent customers before product or price enter the equation.


“While we’ve performed fairly well in customer service, we sensed a bigger opportunity,” said Kurt McNeil, vice president of Cadillac Sales and Service. “We call the approach Defining Moments – the fact that every interaction with a customer can potentially define our brand.”

Spurred by the brand’s ongoing momentum in product and marketing, Cadillac gained insights from outside the automotive space to enhance its approach to customer experience.

“Cadillac is the real thing when it comes to the products, and its approach to the cultural aspects of the luxury customer experience,” said Milton Pedraza, founder and CEO of the Luxury Institute,

The institute conducts extensive research on affluent consumer behaviors. One of Pedraza’s key findings is that today’s luxury consumers have countless options for desirable products, placing more value on experiences.

“To earn credibility among luxury customers, brands not only have to offer the best products, but they must also be kind and provide an overall positive purchasing experience,” said Pedraza. “The opportunity for luxury brands not only lies in out-performing the competition, but also out-behaving the competition.”

Cadillac began “Defining Moments” training for internal and dealership staff was co-developed with the Ritz-Carlton. Famed for excellence in customer service, Ritz-Carlton team members maintain a consistent global culture at all levels devoted to earning guest loyalty.

“The training was important because it showed that luxury customer experiences are built on the culture and the behavior of people,” McNeil says. “It’s not about programs or discount offers. Great service comes from ordinary people delivering excellence at all levels.”

While emphasizing new cultural approaches, Cadillac has supported that with upgrades to what can be seen and experienced physically. Hundreds of dealers are rebuilding or renovating dealerships. Cadillac has redesigned consumer websites and instituted specific standards for local dealer advertising. For example, Cadillac Shield is a set of ownership benefits that includes complimentary roadside assistance from a Cadillac technician, and Cadillac courtesy transportation programs for cars being serviced.

“With Cadillac expanding in 2012 with two all-new products, it’s a perfect opportunity to prepare to welcome new guests,” says McNeil.

Cadillac has earned steady increases in consumer and industry satisfaction surveys, ranking among the top brands in many measures of customer satisfaction.

The brand was recently recognized as a 2012 Customer Service Champion by J.D. Power and Associates. The luxury automaker was one of only 50 companies out of 800 studied to earn the distinction. The 2012 Champions were identified based on customer feedback, opinions, and perceptions gathered primarily from J.D. Power’s syndicated research in 2011.

Cadillac CTS-V Wins Best Performance Car Award 2012

NEW YORK — The Cadillac CTS-V is the winner of’s 2012 Readers’ Choice Award for Best Performance Car.

Now in its fifth year, the Readers’ Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers.

“This year’s Readers’ Choice Awards program had a record number of nominations submitted across dozens of categories and featured hundreds of finalists,” said Margot Weiss, managing editor, “We are thankful to all our readers for their participation and congratulate Cadillac on their success.”

Cadillac CTS-V was selected by readers over other finalists including the Ford Mustang Boss 302, Chevrolet Corvette, BMW M3 and Lotus Evora.

The family of CTS V-Series performance models includes a sedan, coupe and wagon – all powered by a supercharged 6.2L V-8 that delivers 556 horsepower (415 kW) and is backed by either a six-speed manual transmission or a six-speed automatic. A collection of technical and performance elements complement the powertrain, including Magnetic Ride Control, Brembo brakes and Michelin Pilot Sport PS2 performance tires mounted on 19-inch forged aluminum wheels.

“It’s no surprise to me that readers chose the CTS-V — its blend of outlandish power, precise handling, and breathtaking styling, especially in coupe form, make it one of the best performance cars in General Motors history,” said Aaron Gold, Guide to Cars,