Cadillac continues to bump along on sales, as the Cadillac XTS is almost on the showroom, and the Cadillac ATS is screaming in at the end of the summer.
CTS held at over 4K/month, and SRX was close to that figure. Escalade was down 100 since last year.
| January – May | ||||||||
| 2012 | 2011 | %Change Volume | 2012 | 2011 | %Change Volume | |||
| CTS | 4,161 | 4,288 | -3.0 | 20,437 | 22,807 | -10.4 | ||
| DTS | 75 | 1,496 | -95.0 | 350 | 7,859 | -95.5 | ||
| Escalade | 916 | 1,024 | -10.5 | 4,830 | 5,988 | -19.3 | ||
| Escalade ESV | 669 | 612 | 9.3 | 3,089 | 3,220 | -4.1 | ||
| Escalade EXT | 137 | 150 | -8.7 | 672 | 754 | -10.9 | ||
| SRX | 3,900 | 3,910 | -0.3 | 21,190 | 22,249 | -4.8 | ||
| STS | 13 | 142 | -90.8 | 120 | 2,382 | -95.0 | ||
| XLR | 0 | 1 | ***.* | 0 | 3 | ***.* | ||
| Cadillac Total | 9,871 | 11,623 | -15.1 | 50,688 | 65,262 | -22.3 | ||
The last few STS’s cleared the pattern, and 75 more DTS’s found new homes. So certainly by bleeding the showrooms dry Cadillac gave those models every chance to move inventory. Also, although sales were down 15% year over year, they were only down 2.9% for retail sales. So the big drop was in low margin fleet and rental sales.
First half sales are hopefully just the darkness before the dawn of the new models arriving in 2nd half (hey, it’s second half now).
Started shipping XTS and Dealers will start delivering those in June!