SRX leads Cadillac Oct 11 Sales

Overall Cadillac sales were down 12% in Oct 2011 as compared to Oct 2010.  The disappearance of the Cadillac DTS from the showroom made the primary difference in sales from last year; add in those 1.3K sales and this year would be flat to last year.  To keep some perspective, Oct 2010 was a strong month, up 15% from 2009.

The Cadillac SRX sales were the highlight, at 4.9K units for the month, up 12.7% overall or 17% per sales day.  CTS sales were strong although down somewhat from 2010 at 3.9K units for the month vs 4.2K last year.


(Calendar Year-to-Date)

January – October

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 26 27

CTS 3,918 4,242 -7.6 -4.1
45,818 36,758 24.6
DTS 404 1,731 -76.7 -75.8
11,159 15,718 -29.0
Escalade 1,424 1,432 -0.6 3.3
11,915 12,485 -4.6
Escalade ESV 722 951 -24.1 -21.2
6,492 6,649 -2.4
Escalade EXT 163 243 -32.9 -30.3
1,578 1,619 -2.5
SRX 4,984 4,423 12.7 17.0
44,845 41,153 9.0
STS 180 364 -50.5 -48.6
3,166 3,837 -17.5
XLR 0 7 ***.* ***.*
12 187 -93.6
Cadillac Total 11,795 13,393 -11.9 -8.5
124,985 118,406 5.6

Summary:  Arrival of the Cadillac XTS and ATS in the summer and Autumn of 2012 should rapidly improve Cadillac sales.

The Best Cadillac

The BEST Cadillac is the one that fits your lifestyle.

Some Cadillac Drivers are all about having the fastest sedan in the world, and the Cadillac CTS-V fits.

Other Cadillac Drivers need luxury and performance and to carry 7, or to tow, or to occasionally get offroad to survey land, and the Escalade family is the best choice.

Some Cadillac Drivers want to seat 4/5, maximum luxury, and the Cadillac SRX or Cadillac Sport Wagon fill those needs in different ways.  They differ in their approach, handling, seating, and appearance, so each appeals to slightly different Buyers.

The Cadillac DTS attracts Buyers who want a larger sedan, with elegant luxury and a V8 engine.  The Cadillac STS offers similar space, with luxury appointments and RWD.

The Cadillac CTS Sedan is a great selection for Cadillac Buyers who want a balanced package — sport, luxury, efficiency, style.  The new Cadillac CTS Coupe is more highly styled, and offers that 2-door look that some Drivers prefer.

What is the right Cadillac for you?  The one that fits your lifestyle, fills your needs in a luxury automobile, and delivers that luxury and performance mix that just hits the spot.

There are no bad choices in the current Cadillac line.  If you have not driven a Cadillac lately, you owe it to yourself to stop by your local Cadillac Dealer and get a taste of American luxury.

Cadillac SRX continues to Please Buyers / Owners

Regular Readers know I am a fan of the 2010 Cadillac SRX.  I had been fairly ho-hum on the new model, but after driving one on a weekend test drive I found it to be a terrific vehicle.  Terrific to the point that it is almost my favorite current Cadillac.  I am still a big fan of any V-Series model, then the CTS Sedan Premium Model, but the SRX is almost in a dead heat.  It is that good a Crossover.

Now, the previous model SRX, made from 2004-2009 was also a fine automobile.  It was based on the CTS Generation 1 Sigma chassis, RWD or AWD, and more of a tall station wagon type of vehicle.  It could seat 7, and is selling quite well in the used vehicle market.  So no complaints about the ‘original’, 1st generation SRX.  But the current SRX model is well thought out, capable, and refined.   It has a lot of personality, and it is clear when you spend some time in one why it has been a very popular seller — currently leading Cadillac sales for all models, as well as doing very well in its segment in general against all competitors.

2010 SRX Has Largest Gains In Sales And Residual Value In Segment

Sales up 493 percent, projected resale value up 17 percentage points

DETROIT – Since its debut last year, the all-new 2010 Cadillac SRX has posted the largest gains in its segment for both sales and projected resale value, establishing SRX as a leader among mid-size luxury crossovers.

SRX total U.S. sales through May have risen almost 500 percent, compared to the first five months of last year, outselling the Mercedes-Benz M-Class, Audi Q7, BMW X5 and Acura MDX. The average transaction price for the new SRX is more than $2,300 higher than the previous model.

Along with the sales and transaction price increases, SRX’s projected resale value has risen 17 percentage points in the past year, the largest gain in its segment. SRX’s projected resale value after 36 months is 48 percent of the initial purchase price, compared to 31 percent for the previous model, according to the May/June forecast by ALG, an industry benchmark for residual values and depreciation data.

“Cadillac has done all the right things to support higher residual values for the SRX,” said Matt Traylen, ALG’s Chief Economist. “The all new 2010 model is substantially improved, but was launched with a significantly reduced MSRP. This resulted in record low incentive spending for the SRX, lower reliance on fleet sales, a quicker turn time on dealer lots and ultimately a positive impact on brand value.”

The SRX has remained in high demand since its launch last summer, said Kurt McNeil, vice president of Cadillac sales. The 2010 SRX delivered bold design to the fast-growing mid-size luxury crossover segment, he said.

“Residual value is a key indicator of the strength of the new SRX,” McNeil said. “SRX has succeeded by offering distinctive styling, great handling and a host of features that help it stand out in the luxury crossover crowd.”

Offered in all-wheel and front-wheel drive versions, SRX comes standard with a 3.0L direct injected V-6 engine. It has an optional 2.8L turbocharged V-6. SRX’s available features include a cargo management system, pop-up navigation screen, adaptive forward lighting that swivels the headlamps in synch with vehicle steering, integrated hard drive for audio storage and pause-and-replay radio and a dual-screen system for rear entertainment.