SRX leads Cadillac Oct 11 Sales

Overall Cadillac sales were down 12% in Oct 2011 as compared to Oct 2010.  The disappearance of the Cadillac DTS from the showroom made the primary difference in sales from last year; add in those 1.3K sales and this year would be flat to last year.  To keep some perspective, Oct 2010 was a strong month, up 15% from 2009.

The Cadillac SRX sales were the highlight, at 4.9K units for the month, up 12.7% overall or 17% per sales day.  CTS sales were strong although down somewhat from 2010 at 3.9K units for the month vs 4.2K last year.

Table


October
(Calendar Year-to-Date)

January – October

2011 2010 % Chg Volume %Chg per S/D
2011 2010 %Chg Volume
Selling Days (S/D) 26 27





CTS 3,918 4,242 -7.6 -4.1
45,818 36,758 24.6
DTS 404 1,731 -76.7 -75.8
11,159 15,718 -29.0
Escalade 1,424 1,432 -0.6 3.3
11,915 12,485 -4.6
Escalade ESV 722 951 -24.1 -21.2
6,492 6,649 -2.4
Escalade EXT 163 243 -32.9 -30.3
1,578 1,619 -2.5
SRX 4,984 4,423 12.7 17.0
44,845 41,153 9.0
STS 180 364 -50.5 -48.6
3,166 3,837 -17.5
XLR 0 7 ***.* ***.*
12 187 -93.6
Cadillac Total 11,795 13,393 -11.9 -8.5
124,985 118,406 5.6

Summary:  Arrival of the Cadillac XTS and ATS in the summer and Autumn of 2012 should rapidly improve Cadillac sales.

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