Overall Cadillac sales were down 12% in Oct 2011 as compared to Oct 2010. The disappearance of the Cadillac DTS from the showroom made the primary difference in sales from last year; add in those 1.3K sales and this year would be flat to last year. To keep some perspective, Oct 2010 was a strong month, up 15% from 2009.
The Cadillac SRX sales were the highlight, at 4.9K units for the month, up 12.7% overall or 17% per sales day. CTS sales were strong although down somewhat from 2010 at 3.9K units for the month vs 4.2K last year.
|January – October|
|2011||2010||% Chg Volume||%Chg per S/D||2011||2010||%Chg Volume|
|Selling Days (S/D)||26||27|
Summary: Arrival of the Cadillac XTS and ATS in the summer and Autumn of 2012 should rapidly improve Cadillac sales.