Re: Wagon Ho! Cadillac Explores a New Trail

Regarding this article: Wagon Ho! Cadillac Explores a New Trail | The Jacksonville Observer.

I was wondering about Cadillac’s production volume expectations for the CTS Sedan vs CTS Sport Wagon vs CTS Coupe:

But Cadillac says the wagon will be low volume, with sales reaching “four digits.” Coupe sales will reach five. The sedan had sold nearly 32,000 through October.

So they may be hoping that the CTS Coupe sales will be near or half CTS Sedan sales, as were the Eldorado sales in relation to the Seville through the 90s.  Although there will be some shared customers, I find that 2-door (Coupe) and 4-door (Sedan) customers are surprisingly different ‘factions’, especially on forums like‘s.


Also this note:

Young or old, male or female, those who saw the wagon had an opinion. Thanks to CTS, all knew it was a Cadillac. Instant recognition, though friend and foe questioned why a wagon, since those bearing Mercedes and BMW labels are mostly invisible?

This reflects Cadillac’s success at defining their current brand very well.  This is the goal, NOT that all the vehicles look THE SAME, but that any Automobile person would instantly recognize that this is a model of Cadillac.  Good news.

The extended Cadillac Family will soon include:

  • CTS Sedan RWD / AWD
  • CTS Coupe RWD / AWD
  • CTS Sport Wagon RWD / AWD
  • CTS-V Sedan / CTS-V Coupe
  • Escalade / Escalade EXT / Escalade ESV / Escalade Hybrid
  • ATS Sedan/Coupe/Convertible?  ATS-V?
  • XTS Sedan/Coupe? XTS-V?
  • Converj Coupe

Hmm, I wonder if we WILL see an XTS Coupe?  The Coupe DeVille was a classic example of a large-car 2-door, and there likely is still a market for these.

1993 Cadillac Coupe deVille

1989-1993 Cadillac Coupe deVille

Read More: Wagon Ho! Cadillac Explores a New Trail | The Jacksonville Observer.

Re: Local enthusiasts uncover hidden, almost lost, automotive treasures

Wonderful ‘Garage Find’ in Wyoming.  Woman calls car collectors to ask if they would be interested in 30 cars her family still has stowed about in barns and garages.  Upon investigation, the Collectors discover some real gems.  Read the full article: Bluefield Daily Telegraph, Bluefield, WV – Local enthusiasts uncover hidden, almost lost, automotive treasures.

The collection included a 1925 REO, of which previously only 3 cars were known to have survived.  REO was a car company started by one of the Oldsmobile brothers after he lost the rights to Oldsmobile.  REO Speedwagon, the rock band, was named after an REO vehicle.

That would be the ideal end to the fairy tale-like reality that brought a special collection highlighted by a 1929 Plymouth, a 1931 Cadillac, a 1933 Buick, two 1929 Ford Roadsters, and a 1916 Oakland into Ruble and Rose’s garages recently. After all, it is the joy of collecting, not the buying and reselling that has kept the local business owners involved with classic cars for so long.

SO a 1931 Cadillac.  How were Cadillacs in 1931, in the depths of the Great Depression?  Impressive.

Cadillac made 2 main lines in 1931:  the Cadillac Series 355-A, and the Cadillac Series 370-A.

Cadillac Series 355-A

Available with bodies by Fisher or by Fleetwood, the Series 355-A cost between $2,695 and $3,795 new.  Cadillac sold 10,717 of this model in 1931.  They had a 131″ wheelbase, and an L-head V8 engine making 95 hp (gross).  They featured a selective synchro manual transmission, and mechanical brakes on all four wheels.


The average annual salary in the USA 1930-1939 was $1,368.

In 1931 the price of oil plunged to $0.15 / barrel. The US Congress voted to make the “Star Spangled Banner” the national anthem.  Canada declared independence.  Gambling was legalized in Las Vegas.  The Empire State building opened.  Unemployment reached 15.9%.  Gangster Al Capone went to prison for the rest of his life.

Cadillac Series 370-A

Upmarket, the Series 370-A came with a V12 engine or a V16 engine.  The 370-A had some bodies by Fisher, but all interiors by Fleetwood.  Wheelbased varied by body from 140″ to 143″.   The V12 made 135 hp; the V16 made 165-175 hp.  Cadillac made 5,733 of the Model 370-A in 1931.  They cost between $3,795 and $4,895 new.

Click to go to GM Photostore to order prints

Special Fleetwood built body design by Harley Earl and Ernest Schebera for the V12 and V16 Cadillac chassis. Official GM Photograph from the General Motors Media Archives of a 1931 Cadillac Series 370-A Town Sedan.Click to go to GM Photostore to order prints.

A 1931 Series 370-A Roadster V12 was used as the Pace Car at the Indianapolis 500 that year, driven by “Big Boy” Rader.  Cadillac would not return to pace car duties until 1973.

That year, 1973, the Cadillac Eldorado with its 500 cubic inch V8 was the Indianapolis pace car.  Cadillac made a number of Eldorados identical to the pace car to mark the event.

The Cadillac That Followed Me Home:

Want to know more about this era of Cadillac?  You might try this book on Amazon:
The Cadillac That Followed Me Home: Memoir of a V-16 Dream Realized.

Amazon notes: This memoir tells the story of a boy who grew up loving cars, learned everything he could about them, and acquired quite a few impressive models for himself, while always looking forward to the day he would, by surprising circumstance, find the automobile of his dreams. Early chapters reveal the adventure Cummings underwent renovating his first car at age 13. Over the course of his teenage years he would work to acquire three classic Cadillacs: a 1941 Cadillac Series 7523 seven-passenger touring sedan, a 1941 Cadillac Series 61 coupe, and a 1931 Cadillac Series 355A Fleetwood Cabriolet. Later chapters recount the painstaking effort he put into renovating and maintaining those coveted vehicles. The story culminates with Cummings’ unexpected acquisition of the car that earned the motto “Standard of the World,” the 1930 V-16 Imperial Sedan limousine. In all, this memoir bears witness to an elegant sample of the best that the Classic era of automotive history had to offer. 

The Cadillac That Followed Me Home: Memoir of a V-16 Dream Realized. After I saw it on Amazon, I ordered one tonight. I’ll add a review after it gets here!

Reference Used: Standard Catalog of Cadillac

Re: 57-58 Brougham: America’s rocket ship Rolls-Royce

Nice piece from the Examiner about the 1957 Eldorado Brougham:

Photos don’t do this car justice–they make it look like a typical Caddy of its period. But it isn’t. See an Eldorado Brougham in the metal and you’ll be amazed at how low and sleek it is. Sitting 2.5 inches lower than a Cadillac of its day, the car is nothing short of breathtaking–the epitome of space-age glamour. A case can be made that the ’57-’58 Eldorado Brougham was legendary GM design chief Harley Earl’s ulitmate production car.

Read more: 1957-58 Cadillac Eldorado Brougham: America’s rocket ship Rolls-Royce.

Here is the dialog from a period video on the car, along with the video.  [Repeated from a forum post here]:

$12,000 for a car? This you gotta see!
It’s a marvelous machine, but who’s allergic to money?
Apparently quite a few among famous people who want everything in a car.

Named the Cadillac Eldorado Brougham, it has a new kind of stainless steel roof in a brushed finish.
Air springs at each wheel.
A new development in rear suspension for handling stability.
A new design in lights, and tires.
Several features found for the first time on a car in actual production.
To give it extreme luxury, comfort, and exclusiveness, Engineers were handed a free reign.
They made a seat that adjusts automatically to position the driver
Power equipment is everywhere — seats, steering, brakes, radio, windows, even the ventapane works on push buttons
Also the trunk can be opened, closed, and locked by controls in the glove compartment.

It’s a mirror of the actual future!

The rear seat armrest contains a portable vanity, a perfume atomizer, and other desirable attractions. No smile?

Naturally, you’d have a chauffeur. And he’d open both doors away from the center. It’s the first pillarless American
car, with rotary safety door locks controlled electrically.

The most advanced car ever put into production, for those who can afford tomorrow’s car today!