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Cadillac Product Line Highlights for 2004

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CADILLAC PRODUCT RESURGENCE CONTINUES WITH TWO ALL-NEW MODELS FOR 2004

For the 2004 model year, the breakthrough era of Cadillac vehicles reaches full flight with two all-new entries in new segments – the XLR luxury roadster and SRX luxury utility.

In addition, 2004 ushers in new varieties of some of Cadillac’s most significant products, with the CTS-V performance version, the new Platinum version of the Escalade ESV and a special armored version of the DeVille, available in both standard sedan and stretch models.

“This is a truly historic time for Cadillac,” said Mark LaNeve, Cadillac general manager. “The complete Cadillac lineup for the 2004 model year is more compelling than at any time in the past 50 years. The product renaissance we began several years ago is now in full force.”

Here’s an overview of Cadillac’s 2004 product offerings:

XLR. The Cadillac XLR brings a striking new presence to the elite luxury roadster class with its dynamic design, advanced technology and a unique blend of luxury and performance. The performance-oriented chassis and structure, and an all-new 4.6L Northstar V-8 VVT rear-wheel drive engine make it the lightest, most powerful vehicle in its class. Bold and edgy, yet elegant and refined, the XLR’s linear, crisp design creates a dramatic presence and modern icon for luxury and performance. Yet it still pays tribute to the marque’s rich history. The XLR offers the ultimate convenience of a retractable hard top. By pushing and holding a single button, the XLR can convert from coupe to open roadster in less than 30 seconds. Compared to soft-top convertibles, a retractable hardtop is quieter with the top up, more secure and more visually pleasing. XLR also features a head-up display, adaptive cruise control, Magnetic Ride Control, StabiliTrak, heated and cooled seats, Keyless Access with push-button start and DVD navigation and entertainment. It appears at dealerships in summer 2003.

SRX. The bold, breakthrough styling of the SRX instantly announces Cadillac’s arrival in the medium luxury utility segment. This all-new vehicle brings a heightened level of performance and flexibility to the segment, is based on GM’s acclaimed new Sigma architecture and is available in both rear-wheel-drive (RWD) and all-wheel-drive (AWD) applications. The SRX uses the next-generation 4.6L Northstar V-8 VVT (variable valve timing) or the all-new 3.6L V-6 VVT. A near 50-50 weight distribution, a low center of gravity, outstanding powertrain combinations and a host of the latest vehicle stability technologies contribute to make SRX a rare utility vehicle that is, at its core, fun to drive. Chassis management and vehicle control systems on the SRX offer a high level of sophistication and help the vehicle respond accordingly to virtually all types of driving conditions. Features include the latest four-channel StabiliTrak active suspension control and available segment-first Magnetic Ride Control. The electronically controlled magnetic-fluid based real-time damping is the world’s fastest-reacting suspension control system. SRX offers an optional third row seat to hold up to seven passengers and appears at dealerships in fall 2003.

CTS. Fashioned from Cadillac’s edgy, bold design vocabulary, first-year CTS sales were strong, at 37,976, well ahead of the 30,000 units projected for 2002. For the 2004 model year, the CTS-V will debut, which will become the most powerful car in Cadillac’s lineup ever. CTS-V will be available in late ’03. Also for 2004, the already successful CTS sedan will get an all-new, more powerful 3.6L V-6 VVT engine on automatic transmission models, incorporating features and technology packaged to deliver high performance and refinement. In addition, the CTS also features suspension and interior changes for the 2004 model year.

DeVille. The DeVille gains heated and cooled seats and a heated steering wheel for 2004, along with new exterior colors. The DeVille also debuts a state-of-the-art armored edition for 2004. Designed to provide an added level of security, this extraordinary DeVille is intended for executives, officials and others who may require a high level of protection as they travel. The armored DeVille is available in both standard sedan and 8-inch stretch models, with a range of options to suit individual customer requirements.

Seville. The 2004 model year is one of transition for Seville. In May 2003, Cadillac discontinues the STS model to make way for the all-new Sigma-architecture based 2005 STS performance sedan, which begins production in summer 2004. As a result, the only Seville for the 2004 model year will be the SLS, which will be unchanged from the 2003 version and also will end production in December 2003. In addition, Cadillac will retire the Seville nameplate after the SLS ends production.

Escalade. An instant hit with professional athletes, musicians, movie stars and automotive enthusiasts, Escalade’s self-assured stance and strong lines have attracted younger, affluent buyers to Cadillac, inspired song lyrics and created quite an impressive following. The 2003 model year was one of marked change for the award-winning Escalade. For 2004, subtle refinements and new standard equipment improve the marque.

Escalade EXT. A sport utility truck, with elements of a luxury SUV and pickup truck, the Escalade EXT is a bold symbol of Cadillac’s reinvigoration. Like Escalade, it is exposing the division to new generations and categories of buyers who might not have considered a Cadillac in the past.

Escalade ESV. Cadillac adds the ESV Platinum Edition to its newest Escalade ESV variant. This luxurious offspring is the roomiest, most powerful full-size luxury SUV available, and moves Cadillac into an all-new area of this growing market. The Platinum Edition features the most lavishly appointed interior available in an Escalade.

Cadillac Product Line Highlights for 2003

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CADILLAC BREAKS THROUGH THE LUXURY MARKET WITH FIVE PRODUCT LAUNCHES IN 18 MONTHS

For a century, Cadillac has been known for breakthroughs such as the self-starter, the first mass-produced V8 engine, the first high-volume car to be designed by a stylist and the first mass-produced vehicle stability system. Cadillac’s tradition of pioneering technical advancements with real customer benefits continues, with technology such as Night Vision, OnStar, XM Satellite Radio and Magnetic Ride Control, the world’s fastest-reacting suspension.

Today, Cadillac is in the midst of a product renaissance – debuting five all-new vehicles in 18 months. For the 2003 model year, Cadillac launches the entry-luxury CTS sedan, an enhanced Escalade and Escalade EXT, and the new Escalade ESV full-size SUV. These four models join the existing Seville and DeVille lineup. In mid-2003, the luxury utility SRX and XLR luxury roadster will enter the mix – both as ’04 model-year vehicles. The SRX will combine performance with functionality and feature Cadillac’s signature bold styling. The XLR debuted to media at the 2002 North American International Auto Show to rave reviews, as did the Cien concept car – a premium V12-powered, mid-engine, two-seat supercar. In addition, Cadillac will debut a CTS performance edition, yet-to-be-named, during the 2004 calendar year.

Here’s a snapshot of the 2003 Cadillac lineup.

CTS: The CTS is fashioned from Cadillac’s edgy, tailored new design vocabulary. It is built on an all-new rear-wheel-drive architecture, features a 220-hp 3.2L V6 with a five-speed manual or automatic transmission. It was the first North American vehicle to be tested at the famed Nürburgring track in Germany.

Escalade: The Escalade, which debuted as a 2002 model, already features significant enhancements for 2003, including the passenger-sensing system, HID headlamps and new options such as XM Satellite Radio and a Panasonic DVD Passenger Entertainment System.

Escalade EXT: The EXT sport utility truck features many of the same improvements as the Escalade, including those mentioned above.

Escalade ESV: The 2003 Cadillac Escalade ESV is the largest full-size luxury SUV available – and the largest Cadillac ever produced. Some 22 inches longer than Escalade, with more than 20 extra inches of interior length, it provides customers with additional premium seating and segment-leading cargo-carrying capability. Cadillac’s exclusive 345-hp 6.0L V8 engine also makes Escalade, Escalade EXT and Escalade ESV the most powerful full-size SUVs in the world. This high-output powertrain cranks out 380 ft-lb of torque at 4000 rpm – or more than enough power to handle steep grades or a heavily weighted two-horse trailer. And GM’s full-time all-wheel-drive and StabiliTrak systems give owners extra confidence regardless of weather and road conditions.

What’s more, the Escalade ESV shares the same bold exterior design and commanding road presence as Escalade and Escalade EXT, with new-for-2003 luxury enhancements and all of the advanced-technology premium features that have made Escalade the leader – and an icon – in the full-size luxury utility segment.

In addition to the confidence underfoot afforded from AWD and StabiliTrak with Road Sensing Suspension (RSS), the Escalade ESV offers such technological advancements as Ultrasonic Rear Parking Assist, OnStar and XM Satellite Radio service. Plus, it offers a rear-seat entertainment system with a Panasonic DVD player, a new Bulgari-designed analog clock, as well as a host of other luxury amenities. The addition of the Escalade ESV to Cadillac’s Escalade lineup will help GM continue to build momentum in the luxury utility market.

“The Escalade ESV is a great addition to Cadillac’s family of luxury utilities,” said Cadillac general manager Mark LaNeve. “Customer feedback tells us there is market potential for a full-size luxury SUV that provides additional seating and cargo space. Combined with the Escalade and the Escalade EXT, the Escalade ESV will help Cadillac lead this segment of the luxury utility market.”

Seville: Seville debuts next-generation Magnetic Ride Control technology, a ride control system that improves vehicle stability, directional steering responses, ride comfort and body-motion control.

DeVille: DeVille makes a few changes for 2003, including new Michelin tires for better ride and handling.

Cadillac also debuted a unique, compelling advertising campaign to support its new lineup. The “Break Through” campaign reflects Cadillac’s return to its heritage of producing vehicles known for head-turning design and innovative technology. The first spot broke during the 2002 Super Bowl broadcast, and Cadillac followed it up with spots during additional high-profile events such as the Winter Olympics, Academy Awards, Wimbledon tennis and various prime-time programming.

Throughout, the integrated campaign builds divisional identity, while highlighting the breadth of the portfolio. Television spots feature the song “Rock and Roll” by the rock group Led Zeppelin.

As Cadillac realigns its product portfolio, many Cadillac dealerships are undergoing a metamorphosis with all-new dealer showrooms. Developed in 2000, the new retail design concept expresses the heart and soul of Cadillac with high-quality materials and lighting to create an open, modern space.

The architecture and interior design align showrooms with the look of Cadillac’s product direction. The showrooms feature two exclusive materials – oversized ceramic black porcelain tile flooring and patterned wool carpet. Black leather furniture features wood and metal accents, and fabrics mix black, white and platinum. The interior pays especially close attention to detail in the sales and service areas, to help elevate the car-buying experience.

Williamson Cadillac in Miami was the first to adapt the new concept, and Cadillac projects up to 20 percent of its dealers will resdesign their showrooms by the end of 2003.

2002 Cadillac DeVille: New for 2002

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CADILLAC DEVILLE

New For 2002

  • Advanced Vehicle Navigation system
  • XM Satellite Radio*
  • Revised wreath and crest badging
  • Dual stage air bag inflators
  • Additional power outlet on front passenger seat umbrella tray
  • Exterior color – Blue Onyx
  • Upgraded Radio Data System (RDS) functionality
  • Express-up front windows
  • Factory engine oil fill to GF3 oil specifications
  • Extended oil change interval to 12,500 miles
  • Integration kit for tri-band cellular phone*

*Will not be available at start of 2002 production

Model Lineup

Engines Transmission
275 hp Northstar V8 300 hp Northstar V8 4-speed auto
DeVille s – s
DHS s – s
DTS – s s

Key:

Standard: s
Not available: –

2002 CADILLAC DEVILLE OFFERS NEW DVD-BASED NAVIGATION SYSTEM, OTHER IMPROVEMENTS

The DeVille nameplate, steeped in more than half a century of automotive history, symbolizes Cadillac’s proud heritage while serving as a harbinger of the division’s future. Bold, groundbreaking technologies such as Night Vision, the acclaimed Northstar engine and StabiliTrak have shaped the DeVille’s character, and help distinguish the marque from other full-size luxury automakers.

Completely redesigned in 2000, the DeVille’s clean, flowing exterior strikes the perfect balance between formal and sporty. Its chiseled, shear lines are distinctly Cadillac, as are cues such as its shield-shaped grille and strong side spline.

“The DeVille has been the best-selling luxury car in America for 16 years, and the latest generation continues to drive the average age of Cadillac customers down,” said Pat Kemp, DeVille brand manager. “Traditionally, pre-boomers have represented DeVille’s primary customer base, and by 2005, we expect nearly 40 percent of buyers in this segment will be boomers.”

Advanced Vehicle Navigation

One significant change is a new DVD-based Advanced Vehicle Navigation system. The system incorporates voice recognition, complementing the DeVille’s “eyes on the road, hands on the wheel” philosophy, and enables drivers to view detailed maps on a 6.5-inch diagonal touch-screen. The screen tilts down to allow for the loading of the map data DVD, an entertainment DVD or an audio CD while the vehicle is in Park. One DVD covers the continental United States and Canada. Drivers can still play music CDs while using the DVD system by using a six-disc CD changer in the glove box. In addition, passengers can watch DVD movies with superior sound from the Bose sound system when the vehicle is in Park.

The GPS-based system has five languages and voice prompts that recognize two drivers. The system remembers 60 preprogrammed locations per driver.

Maintenance

Routine maintenance becomes less time-consuming in 2002, with maximum oil and oil filter change intervals increased from 10,000 to 12,500 miles. All DeVilles have an oil life monitor that tells drivers when they need oil changes based on their environment and type of driving.

The DeVille also has new factory fill engine oil that meets the industry’s upgraded GF3 specifications. The specification results in a .5 to 1- percent increase in fuel economy and a 40 percent reduction in oil consumption. The new oil is more highly refined and contains more detergent inhibitor.

A new color joins the DeVille’s exterior palette–Blue Onyx, and Cadillac’s new wreath and crest emblem will grace the decklid, grille emblem, hood ornament, keys, steering wheel, wheel caps, and engine top cover.

In addition, new rear shocks and front struts with four-stage valving improve the ride on the DeVille and DHS models.

Safety and convenience

Always a safety leader, DeVille offers a new feature in 2002: dual-stage air bag inflaters. New dual-stage inflators offer maximum protection in high-speed crashes while minimizing injury risk to smaller stature occupants. The system detects vehicle acceleration, and provides the appropriate level of air bag inflation.

For added convenience, an additional power outlet in the front passenger seat tray offers another place to plug in devices needing power. And, a new express-up feature powers the front windows up with a quick touch of the button.

XM Satellite Radio

In 2002, the DeVille will have XM Radio, a new band of satellite radio with up to 100 individual channels of digital-quality programming. It will offer an array of innovative formats unavailable in many markets today, including music, news, sports, talk and children’s radio. XM combines commercial-free, limited advertiser-supported and brand-name channels with continuous, uninterrupted service anywhere in the continental United States for a $9.99 monthly subscription fee.

The stereo system has been updated with new, simplified Radio Data System (RDS) functions. If a station subscribes to RDS, which allows the radio to receive digital data transmitted along with the standard radio signal, drivers can view song names and artists, as well as the type of radio station. The system is now easier to use and more intuitive.

Also new is a phone integration kit that accommodates a tri-band phone, enabling drivers to access digital, analog or PCS service. The system includes a docking station for the handset and connection equipment. For more information about XM Satellite Radio, see the “OnStar” section of the Corporate press kit.

For more information about Night Vision, see the “Applied Technology” section of the Corporate press kit.

SPECIFICATIONS

Model: Cadillac DeVille; DHS; DTS
Body style / driveline: full-size luxury four-door sedan, unitized welded-steel body with rubber-isolated front cradle and rear suspension member
Manufacturing location: Detroit, Michigan
Key competitors: DeVille/DHS: Lincoln Town Car, Chrysler LHS
DTS: Lexus LS430, Mercedes Benz S-Class

Engine

DeVille/DHS 4.6L Northstar V8 DTS 4.6L Northstar V8
Type: 4.6-liter, DOHC V8 4.6-liter DOHC V8
Displacement (cu in / cc): 279 / 4565 279 / 4565
Bore x stroke (in / mm): 3.66 x 3.31 / 93 x 84 3.66 x 3.31 / 93 x 84
Cylinder head material: cast aluminum cast aluminum
Valvetrain: dual overhead camshafts four valves per cylinder dual overhead camshafts four valves per cylinder
Ignition system: coil-on-plug cassette design with extended-life dual platinum-tipped spark plugs coil-on-plug cassette design with extended-life dual platinum-tipped spark plugs
Fuel delivery: sequential injection sequential injection
Compression ratio: 10:0 10:0
Horsepower (hp / kw @ rpm): 275 / 205 @ 5600 300 / 224 @ 6000
Torque (lb-ft / Nm @ rpm): 300 / 407 @ 4000 295 / 400 @ 4400
Recommended fuel: 87 octane 87 octane
Maximum engine speed (rpm): 6500 6700
Emissions controls: PCV, EGR, catalytic converter, evaporative system PCV, EGR, catalytic converter, evaporative system
Estimated fuel economy
(mpg city / hwy / combined): 18 / 27 / 24 18 / 27 / 24

Transmission

DeVille/DHS 4T80-E DTS 4T80-E
Type: four-speed electronic automatic four-speed electronic automatic
Gear ratios (:1):
First: 2.96 2.96
Second: 1.63 1.63
Third: 1.00 1.00
Fourth: 0.68 0.68
Reverse: 2.13 2.13
Final drive ratio: 3.11:1 3.71:1

Chassis/Suspension

DeVille/DHS DTS
Front: independent, strut-type with coil springs, 28-mm anti-roll bar independent, strut type with coil springs, 28-mm anti-roll bar, electronically controlled struts
Rear: independent, semi-trailing arm with toe-control link, coil springs, electronic level18-mm anti-roll bar independent semi-trailing arm with toe control link, coil springs, electronic level, 18-mm anti-roll bar, electronically controlled shock absorbers
Traction control system: full-range full-range
Steering type: Magnasteer variable assist steering, rack-and-pinion Magnasteer variable assist steering, rack-and-pinion
Steering ratio: 14.8:1 on center 14.8:1 on center
Steering wheel turns, lock-to-lock: 3.25 3.25
Turning circle, curb-to-curb (ft / m): 40.2 / 41.4 40.2 / 41.4

Brakes

Type: 4-wheel power disc with 4-wheel power disc with
4-channel ABS 4-channel ABS, StabiliTrak 2.0 with road texture detection
Rotor diameter x thickness, front (in / mm): 11.93 x 1.26 / 303 x 32 vented disc 11.93 x 1.26 / 303 x 32 vented disc
Rotor diameter x thickness, rear (in / mm): 11.69 x .43 / 297 x 11 solid disc 11.69 x .43 / 297 x 11 solid disc

Wheels/Tires

DeVille DHS DTS
Wheel size and type: 7×16-inch cast aluminum with machined and painted or chromed finish 7×16-inch cast aluminum with chromed finish 7×17-inch cast aluminum with painted or chromed finish
Tire size and type: P225/60SR-16 Michelin all-season blackwall P225/60SR-16 Michelin all-season blackwall P235/55HR-17 Goodyear all-season blackwall performance radials

Dimensions

Exterior

Wheelbase (in / mm): 115.3 / 2929 115.3 / 2929 115.3 / 2929
Overall length (in / mm): 207 / 5258 207 / 5258 207 / 5258
Overall width (in / mm): 74.4 / 1891 74.4 / 1891 74.4 / 1891
Overall height (in / mm): 56.7 / 1439 56.7 / 1439 56.7 / 1439
Track (in / mm):
Front: 62.6 / 1593 62.6 / 1593 62.6 / 1593
Rear: 62.1 / 1586 62.1 / 1586 62.1 / 1586
Min. ground clearance (in / mm): 5.3 / 134 5.3 / 134 5.3 / 134
Base curb weight (lbs / kg): 3984 / 1807 4048 / 1837 4044 / 1835
Weight distribution (%, front / rear): 61 / 39 @ curb vehicle mass 60 / 40 @ curb vehicle mass 61 / 39 @ curb vehicle mass
53 / 47 @ gross vehicle mass 53 / 47 @ gross vehicle mass 53 / 47 @ gross vehicle mass

Interior

Head room (in / mm):
Front: 39.1 / 992 39.1 / 992 39.1 / 992
Rear: 38.3 / 974 38.3 / 974 38.3 / 974
Leg room (in / mm):
Front: 42.4 / 1076 42.4 / 1076 42.4 / 1076
Rear: 43.2 / 1098 43.2 / 1098 43.2 / 1098
Shoulder room (in / mm):
Front: 60.3 / 1532 60.3 / 1532 60.3 / 1532
Rear: 60.1 / 1526 60.1 / 1526 60.1 / 1526
Hip room (in / mm):
Front: 56.4 / 1432 56.4 / 1432 56.4 / 1432
Rear: 56.6 / 1438 56.6 / 1438 56.6 / 1438

Capacities

EPA passenger volume (cu ft / liters): 115.3 / 3265
EPA interior volume (cu ft / liters): 134.4 / 3806
Fuel tank (gal / liters): 18.5 / 70
Oil (qt / liters): 7 / 6.6
Cooling system (qt / liters): 12.5 / 11.8
Towing capacity (lbs / kg): 2000 / 907