Cadillac SRX sales peak in Snowy February

The Cadillac SRX sold 5,058 luxury cross-overs in February, a 23% improvement year over year.  Every other model was snowed under by the seasonal weather — the newly redesigned CTS led ATS led XTS sales for sedans.

  February (Calendar Year-to-Date)
January – February
  2014 2013 %Change Volume   2014 2013 %Change Volume
ATS 2,427 3,382 -28.2   4,336 6,163 -29.6
CTS 2,509 2,566 -2.2   4,741 5,071 -6.5
DTS 0 0 ***.*   0 3 ***.*
ELR 58 0 ***.*   99 0 ***.*
Escalade 776 846 -8.3   1,480 1,703 -13.1
Escalade ESV 494 582 -15.1   875 1,100 -20.5
Escalade EXT 9 191 -95.3   34 363 -90.6
SRX 5,058 4,108 23.1   9,504 8,488 12.0
XTS 2,106 2,169 -2.9   3,754 4,069 -7.7
Cadillac Total* 13,437 13,845 -2.9   24,823 26,961 -7.9

58 more Electric-extended-range Luxury ELR’s found lucky new owners, for a total of 99 units year to date.  The EXT has been discontinued, so no surprise there as the last few models find owners.

Overall Cadillac sales need a significant boost.  Yes, it will help to see an ATS Coupe and the new Omega-based Large Sedan arrive.  But the ATS sales are well below par and actions are needed to improve.

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