Cadillac sales were good in September 2010 although not huge. Arrival of the smaller-than-a-CTS Cadillac ATS all the way out in 2012 as a 2013 model (?) seems very far away and Cadillac needs sustained performance by the CTS and SRX to keep traffic in Dealerships.
Cadillac CTS sales were strong but slipped below 4K for the month. With the arrival of the CTS Coupe to showrooms I wanted to see sales higher.
Cadillac SRX sales continued to be strong. Certainly it is clear that the Cadillac SRX is a long-term hit and is continuing to lead sales.
Not to miss the big picture here — this was a healthy month for Cadillac sales, and things appear to be going well. The subtlety in the GM announcement below is that they are pointing out that last year they made some non-retail sales to rental companies in Sept, so this year’s sales are actually comparatively much better in the retail market.
| September | (Calendar Year-to-Date) | ||||||||
| January – September | |||||||||
| 2010 | 2009 | % Chg Volume | %Chg per S/D | 2010 | 2009 | %Chg Volume | |||
| Selling Days (S/D) | 25 | 25 | |||||||
| CTS | 3,760 | 3,485 | 7.9 | 7.9 | 32,516 | 29,011 | 12.1 | ||
| DTS | 1,870 | 2,282 | -18.1 | -18.1 | 13,987 | 12,125 | 15.4 | ||
| Escalade | 1,211 | 1,343 | -9.8 | -9.8 | 11,053 | 10,991 | 0.6 | ||
| Escalade ESV | 824 | 628 | 31.2 | 31.2 | 5,698 | 4,607 | 23.7 | ||
| Escalade EXT | 180 | 241 | -25.3 | -25.3 | 1,376 | 1,837 | -25.1 | ||
| SRX | 4,027 | 2,866 | 40.5 | 40.5 | 36,730 | 8,770 | 318.8 | ||
| STS | 745 | 434 | 71.7 | 71.7 | 3,473 | 5,043 | -31.1 | ||
| XLR | 3 | 60 | -95.0 | -95.0 | 180 | 640 | -71.9 | ||
| Cadillac Total | 12,620 | 11,339 | 11.3 | 11.3 | 105,013 | 73,024 | 43.8 | ||
Summary from GM:
Cadillac: Total sales of 12,620 for September were 11 percent higher than last September, with retail sales increasing 21 percent. SRX retail sales were up 96 percent, compared to a year ago, and CTS retail sales increased 18 percent. With total sales up 44 percent for the year, the brand remains the fastest growing luxury auto brand in the industry
*S/D Curr: 25 September
(Calendar Year-to-Date)
January – September
*S/D Prev: 25 2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume Vehicle Total 173,155 156,673 10.5 10.5
1,638,544 1,546,951 5.9 Chevrolet Total ** 121,479 102,538 18.5 18.5
1,175,790 992,548 18.5 GMC Total ** 25,995 18,359 41.6 41.6
232,096 181,835 27.6 Brand Total 172,969 141,691 22.1 22.1
1,626,899 1,319,796 23.3 HUMMER Total 163 426 -61.7 -61.7
3,507 8,193 -57.2 Pontiac Total 8 11,079 ***.* ***.*
962 151,818 -99.4 Saab Total 0 484 ***.* ***.*
608 6,928 -91.2 Saturn Total 15 2,993 -99.5 -99.5
6,568 60,216 -89.1 Other Brand Total 186 14,982 -98.8 -98.8
11,645 227,155 -94.9 GM Vehicle Total 173,155 156,673 10.5 10.5
1,638,544 1,546,951 5.9