Cadillac Sales continue to Shine — June 2010

Cadillac June 2010 sales were good, up by 39% compared to June 2009.  Cadillac CTS sales rebounded, breaking 4K sales on the month and eclipsing Cadillac SRX sales for the month at 3,804 for SRX.  The Cadillac DTS did not sustain the higher numbers from May 2010, but almost matched June 2009 sales.  Escalade sales continue to hold similar to 2009.

With the Cadillac CTS Coupe arriving in showrooms soon it is very promising to see the CTS sales do well now.

“Cadillac has been well-positioned with SRX and CTS to win over luxury buyers as they return to the market,” said Kurt McNeil, vice president for Cadillac sales and service. “We expect the trend to continue with the launch of CTS Coupe and addition of Cadillac Premium Care Maintenance.  We’re strengthening the line-up with a distinctive new vehicle and elevating the brand by providing owners with a long-term commitment to customer service.”


June (Calendar Year-to-Date)
January – June

2010 2009 % Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Selling Days (S/D) 25 25




CTS 4,193 3,193 31.3 31.3 19,085 20,559 -7.2
DTS 1,591 1,627 -2.2 -2.2 9,014 8,110 11.1
Escalade 1,008 1,043 -3.4 -3.4 7,514 7,549 -0.5
Escalade ESV 607 431 40.8 40.8 3,388 2,880 17.6
Escalade EXT 147 184 -20.1 -20.1 813 1,256 -35.3
SRX 3,804 677 461.9 461.9 22,655 3,855 487.7
STS 409 1,220 -66.5 -66.5 2,145 3,914 -45.2
XLR 29 98 -70.4 -70.4 171 460 -62.8
Cadillac Total 11,788 8,473 39.1 39.1 64,785 48,583 33.3

News Release:

  • Sixth straight month that GM’s four brand’s sales increased by more than 20 percent
  • Calendar-year-to-date sales for GM’s four brands are up 32 percent
  • GM full-size pickup sales increase 27 percent; up 12 percent year-to-date
  • GM crossover sales are up 81 percent year-to-date

DETROIT – June sales for Chevrolet, Buick, GMC and Cadillac increased by a combined 36 percent to 194,828 units in the United States. This is the sixth straight month in which sales for GM’s brands increased year-over-year by more than 20 percent. Year-to-date sales for the four brands also have risen 32 percent to 1,069,577 units – an increase of 258,368 units compared to last year.

The increase was fueled by the continuing success of the company’s launch vehicles, its growing sales of compact, midsize and luxury crossovers, and some recovery in the markets for pickups and full-size SUVs.

The resurgence in large pickup truck sales was a key factor behind June’s results, according to Don Johnson, vice president, U.S. Sales Operations. Combined sales of the Chevrolet Silverado, Chevrolet Avalanche, and GMC Sierra were up 27 percent for the month, compared to June 2009 and are up 12 percent year-to-date.

“As companies continue to invest in their businesses, we expect this segment to continue to recover,” said Johnson. “We think the release of some pent up demand in the pickup market is an indication that a fundamental part of the U.S. economy is gradually strengthening.”

GM’s launch vehicles continue to be a driving factor behind the company’s sales increases. Retail sales of the Chevrolet Equinox and Camaro, Buick LaCrosse and Regal, GMC Terrain, and Cadillac SRX and CTS Wagon have increased 222 percent year-to-date through June and totaled 172,083. This represents about one out of every four retail sales for GM.

June Crossover Performance Keeps GM the Industry Crossover Leader

Chevrolet and GMC dealers reported 16,093 deliveries of the Chevrolet Equinox and GMC Terrain – a 208 percent improvement from June 2009. For the year, sales of these vehicles are up almost 193 percent, to 94,105 sales through June.

Mid-size crossovers Chevrolet Traverse, Buick Enclave and GMC Acadia continued to show improvement. During June, their combined sales increased 39 percent. Year-to-date, they are up 28 percent.

The Cadillac SRX luxury crossover maintained its impressive run with an increase of 462 percent during the month. Year-to-date, SRX sales are up 488 percent.

Month-end dealer inventory in the U.S. stood at about 438,000 units, which is about 30,000 higher compared to May 2010, and about 144,000 lower than June 2009.

June Key Facts and Brand Results:

  • Sixth consecutive month that sales for Chevrolet, Buick, GMC, and Cadillac have increased by 20 percent or more.
  • Ninth consecutive month of total and retail sales gains for GM’s four brands.
  • Fifth month in a row of total sales improvement for GM’s full-size pickups.
  • Fourth consecutive month of double-digit retail sales increases for GM’s brands.
  • Chevrolet:
    Chevrolet delivered 141,381 vehicles in June, a 32 percent gain year-over-year. This includes an 11 percent increase in retail sales, marking the ninth consecutive month of year-over-year retail sales gains. The largest sales increases were from Chevrolet line of full-size trucks. Silverado registered 30,994 total sales in June – a year-over-year increase of 25 percent, and posted the best retail sales month of the year. (READ MORE)
  • Buick:
    Buick posted a 53 percent sales increase in June compared to the same month last year. Year-to-date total sales for Buick are up 48 percent. Driven by the momentum around the LaCrosse and Enclave, retail sales saw a 28 percent increase for the ninth consecutive month of year-over-year retail sales increases, making June the best total sales month for Buick in 2010. (READ MORE)
  • GMC:
    GMC reported a 45 percent increase in total sales and 34 percent increase in retail sales in the month of June, compared to the same month last year. This is the ninth consecutive month of year-over-year sales increases for GMC, and for the calendar year GMC total sales were up 29 percent over last year. (READ MORE)
  • Cadillac:
    Total sales for June were up 39 percent versus the same month last year. Retail sales were up 35 percent. SRX total sales rose 462 percent for its 10th straight month of triple-digit percentage increases. CTS posted its best retail month of the year. CTS total sales were up 31 percent and retail sales were up 23 percent. (READ MORE)
  • GM’s Full-Size Utilities Chevrolet Suburban and Tahoe, and GMC Yukon and Yukon XL increased 69 percent during the month, totaling 15,192 deliveries. Year-to-date, sales of these vehicles are up 19 percent.
  • Fleet sales for GM’s four brands were 59,571 for the month.
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