Cadillac Sales 15% up in Oct 2010

Cadillac sales were up 15% (19% per sales day) over Oct 2009.  Cadillac CTS sales continued to shine above 4K units per month, along with SRX sales at almost 4,500 units per month.  Escalade sales were down slightly but strong.

Overall, the current incentives and sales packages are working for the CTS.  The SRX continues to shine.  I am excited about the upcoming 2012 XTS, to ‘renew’ the DTS/STS lines.   The addition of the 2013  ATS as an expansion to the Cadillac range should be perfect, perhaps raising sales (hopefully) to 20-25k/month.  Could we see Cadillac sales break 300K per year again during this decade?


October
(Calendar Year-to-Date)

January – October

2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume
Selling Days (S/D) 27 28





CTS 4,242 2,921 45.2 50.6
36,758 31,932 15.1
DTS 1,731 1,896 -8.7 -5.3
15,718 14,021 12.1
Escalade 1,432 2,127 -32.7 -30.2
12,485 13,118 -4.8
Escalade ESV 951 599 58.8 64.6
6,649 5,206 27.7
Escalade EXT 243 178 36.5 41.6
1,619 2,015 -19.7
SRX 4,423 3,477 27.2 31.9
41,153 12,247 236.0
STS 364 355 2.5 6.3
3,837 5,398 -28.9
XLR 7 49 -85.7 -85.2
187 689 -72.9
Cadillac Total 13,393 11,602 15.4 19.7
118,406 84,626 39.9

From the Release:

Cadillac: Total sales of 13,393 for October were 15 percent higher than last October, with retail sales increasing 41 percent. SRX retail sales were up 56 percent, compared to a year ago, and CTS retail sales increased 70 percent. The all-new 2011 CTS Coupe had another great month, up 28 percent, compared to September. With total sales up 40 percent for the year, the brand remains the fastest-growing luxury auto brand in the industry.

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