Cadillac February Sales up 20% on strong ATS sales

Get them while they’re hot — the ATS surpassed the Cadillac CTS in sedan sales for the 2nd time in February and is now Cadillac’s best-selling sedan.   SRX sales continued strong, and XTS sales were good.

Escalade continues to sail against the headwinds of higher gas prices and tighter budgets.

  February (Calendar Year-to-Date)
January – February
  2013 2012 %Change Volume   2013 2012 %Change Volume
ATS 3,382 0 ***.*   6,163 0 ***.*
CTS 2,566 4,570 -43.9   5,071 7,589 -33.2
DTS 0 68 ***.*   3 157 -98.1
Escalade 846 1,011 -16.3   1,703 1,996 -14.7
Escalade ESV 582 690 -15.7   1,100 1,221 -9.9
Escalade EXT 191 150 27.3   363 258 40.7
SRX 4,108 4,983 -17.6   8,488 9,149 -7.2
STS 1 33 -97.0   1 59 -98.3
XTS 2,169 0 ***.*   4,069 0 ***.*
Cadillac Total 13,845 11,505 20.3   26,961 20,429 32.0

Summary — Moving Luxury Metal

Overall a good month for Cadillac, with sales up over 20% from last year.

The updated Cadillac CTS, along with the redesigned Buick LaCrosse and Regal, will be unveiled at the New York International Auto Show later this month.  The new CTS will be on the same lighter, more efficient Alpha platform as the ATS, but larger and a bit upmarket from the ATS.

We are still watching for the Omega based large Cadillac (LTS or Ciel) to emerge, and for the previously announced ELR extended range model to reach showrooms.

 

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