Get them while they’re hot — the ATS surpassed the Cadillac CTS in sedan sales for the 2nd time in February and is now Cadillac’s best-selling sedan. SRX sales continued strong, and XTS sales were good.
Escalade continues to sail against the headwinds of higher gas prices and tighter budgets.
| February | (Calendar Year-to-Date) | |||||||
| January – February | ||||||||
| 2013 | 2012 | %Change Volume | 2013 | 2012 | %Change Volume | |||
| ATS | 3,382 | 0 | ***.* | 6,163 | 0 | ***.* | ||
| CTS | 2,566 | 4,570 | -43.9 | 5,071 | 7,589 | -33.2 | ||
| DTS | 0 | 68 | ***.* | 3 | 157 | -98.1 | ||
| Escalade | 846 | 1,011 | -16.3 | 1,703 | 1,996 | -14.7 | ||
| Escalade ESV | 582 | 690 | -15.7 | 1,100 | 1,221 | -9.9 | ||
| Escalade EXT | 191 | 150 | 27.3 | 363 | 258 | 40.7 | ||
| SRX | 4,108 | 4,983 | -17.6 | 8,488 | 9,149 | -7.2 | ||
| STS | 1 | 33 | -97.0 | 1 | 59 | -98.3 | ||
| XTS | 2,169 | 0 | ***.* | 4,069 | 0 | ***.* | ||
| Cadillac Total | 13,845 | 11,505 | 20.3 | 26,961 | 20,429 | 32.0 | ||
Summary — Moving Luxury Metal
Overall a good month for Cadillac, with sales up over 20% from last year.
The updated Cadillac CTS, along with the redesigned Buick LaCrosse and Regal, will be unveiled at the New York International Auto Show later this month. The new CTS will be on the same lighter, more efficient Alpha platform as the ATS, but larger and a bit upmarket from the ATS.
We are still watching for the Omega based large Cadillac (LTS or Ciel) to emerge, and for the previously announced ELR extended range model to reach showrooms.