Good news — Cadillac sales overall were flat August 2011 compared to August 2010. Why is that good news? With the DTS discontinued, flat sales means that CTS and SRX sales have stepped up to hold the line until the XTS, ATS, and ELR arrive.
CTS sales blossomed at 5.8K for the month, a 39% month vs month, or 34% increase when the number of sales days are factored in. SRX sales continued to show strength at 4.6K for the month.
| August | (Calendar Year-to-Date) | ||||||||
| January – August | |||||||||
| 2011 | 2010 | % Chg Volume | %Chg per S/D | 2011 | 2010 | %Chg Volume | |||
| Selling Days (S/D) | 26 | 25 | |||||||
| CTS | 5,783 | 4,155 | 39.2 | 33.8 | 37,237 | 28,756 | 29.5 | ||
| DTS | 719 | 1,896 | -62.1 | -63.5 | 10,172 | 12,117 | -16.1 | ||
| Escalade | 1,105 | 1,076 | 2.7 | -1.3 | 8,964 | 9,842 | -8.9 | ||
| Escalade ESV | 655 | 724 | -9.5 | -13.0 | 5,057 | 4,874 | 3.8 | ||
| Escalade EXT | 174 | 188 | -7.4 | -11.0 | 1,241 | 1,196 | 3.8 | ||
| SRX | 4,627 | 4,325 | 7.0 | 2.9 | 34,960 | 32,703 | 6.9 | ||
| STS | 145 | 324 | -55.2 | -57.0 | 2,806 | 2,728 | 2.9 | ||
| XLR | 0 | 1 | ***.* | ***.* | 12 | 177 | -93.2 | ||
| Cadillac Total | 13,208 | 12,689 | 4.1 | 0.1 | 100,449 | 92,393 | 8.7 | ||
Summary
Cadillac sales are up 9% from last year for the same period. Cadillac CTS sales are a highlight.
Press Release summary: Cadillac: Combined sales of the Cadillac CTS sedan, coupe and wagon increased 39 percent compared with August 2010. Cadillac reduced its fleet sales by 51 percent.